Raphaela Afolalu
Profielschets
I'm an ambitious and entrepreneurial young professional with a background in International Business and a specialisation in Supply Chain Management. Through my own business, I have gained extensive experience in digital marketing and developed strong skills in social media management, business research, and reporting. I am motivated by seeing growth, improving processes, and turning ideas into results. I am currently looking for a challenging role where I can apply my strengths and continue developing as a professional.
Overzicht
6
6
years of professional experience
17
17
years of post-secondary education
1
1
Certification
Werkervaring
Freelance Social Media Specialist
Folderz.nl
Amsterdam
2024.02 - Current
- Developed and executed a multi-channel social media strategy for Folderz.nl, growing their following to 44,000 followers within six months.
- Managed the full organic social media process, including content planning, content creation, publishing, community management, and performance analysis.
Founder
Connected Stories
IJsselstein
2023.03 - Current
- Develop and create social media content for brands across TikTok, Instagram, and Facebook
- Manage business social media channels, including content planning, publishing, and performance analysis.
- Recruit and coordinate creators for UGC and international social media campaigns.
Digital Marketing Intern
Online Performance Agency
Utrecht
2026.02 - 2026.06
- Supported the development and execution of digital marketing strategies for multiple clients.
- Planned, created, and executed organic and paid social media campaigns.
- Built foundational knowledge of SEO, SEA, tracking, campaign reporting, and paid advertising data analysis.
Marketing Intern
Van den Tweel Curacao
Willemstad
2025.02 - 2025.06
- Managed social media accounts and created content across multiple platforms.
- Analysed and optimised the existing social media strategy based on performance insights.
- Supported cross-country marketing campaigns and independently organised a local market event.
Captain of Sales Representatives
Streetwise
Utrecht
2020.02 - 2021.07
- Managed, motivated, and trained a team of charity membership recruiters.
- Supported team members in developing their sales skills and reaching their targets.
Opleidingen
BBA - International Business
Rotterdam University of Applied Sciences
Rotterdam 2023.09 - 2026.08
International Baccalaureate -
Anna van Rijn College
Nieuwegein 2014.09 - 2021.07
High school diploma -
Anna Van Rijn College
Nieuwegein 2014.09 - 2021.07
Vaardigheden
- Digital Marketing Strategy
- Campaign Management
- Data Analysis & Reporting
- Process Improvement
- Business Research
- Project Management
Certificering
- Masterclass Sales Techniques, Fieldstars, 2019
- Masterclass Mindset, Fieldstars, 2019
- Lean Six Sigma Yellow Belt, Go Lean Six Sigma, 2024
- GRI Certificate, Rotterdam Business School, 2024
LANGUAGES
Dutch, English
First languages
Extracurricular Activities
- Head of the Debating Club, Anna van Rijn College, 2021 – 2022
- Chair of the Provincial Final Model European Parliament (MEP) competition, 2020
- Participant in the National Final Model European Parliament (MEP) competition, 2019
- Exchange programmes to Zaragoza, Cambridge, Kent, and London, 2014 – 2018
- Member of the Student Council, Anna van Rijn College, 2014 – 2018
Portfolio
- https://ugcraphaela.my.canva.site/
- https://www.connectedstories.nl/portfolio
Tijdlijn
Digital Marketing Intern
Online Performance Agency
2026.02 - 2026.06
Marketing Intern
Van den Tweel Curacao
2025.02 - 2025.06
Freelance Social Media Specialist
Folderz.nl
2024.02 - Current
BBA - International Business
Rotterdam University of Applied Sciences
2023.09 - 2026.08
Founder
Connected Stories
2023.03 - Current
Captain of Sales Representatives
Streetwise
2020.02 - 2021.07
International Baccalaureate -
Anna van Rijn College
2014.09 - 2021.07
High school diploma -
Anna Van Rijn College
2014.09 - 2021.07