RAJU KARIYA

• Own and prioritize product backlog for Price Management applications for specific logistics products
• Collaborate with cross-functional teams to develop high-quality Price Management applications that met business needs
• Bring standardization in the way prices are offered, stored and consumed downstream
• Run pricing experiments to identify revenue / volume optimization opportunities
• Develop Data Science models for revenue / volume optimization
• Gathering Business Requirement, draft user stories and, define acceptance criteria
• Streamline project management processes for improved efficiency and timely product delivery

Key Achievements:

• Improved Quote to Book Ratio by 14% by introducing slab-based pricing
• Developed a central rate repository that is integrated with downstream application that enabled efficiency gain of 20 minutes per shipment
• Developed instant prices offering for digital platforms enabling digital growth Strategy and generating additional revenue worth 90k USD in first 3 moths of the launch

• Streamlined pricing processes for increased efficiency, reducing manual work and potential errors
• Increased profitability by implementing strategic pricing initiatives
• Brought transparency in prices for customers in the not so transparent logistics products through the digital platform
• Gave price management business requirements to the technology team for developing pricing applications to manage prices more effectively and efficiently
• Change Management with sales and customer service teams upon launch of new pricing initiatives / offerings
• Enabled upselling value added services / logistics products through digital channels

Key achievements:

• Developed Instant price offering enabled digital platform strategy that reached volume of 7k containers a week
• Developed a rate engine to calculate instant prices to offer
• Introduce upselling of D&D product that reached attachment ratio of 30%
• Brought transparency to customers in the way prices are offered which improved the customer satisfaction (reached 4.2 score out of 5)

• Consulting with stakeholders to identify, define and document business needs and objectives for analysis
• Build predictive and analytical models that support business achieving key business goals
• Implementation of business performance culture by providing measurable and actionable business insights
• Provide recommendations, help formulate action items and follow up on key actions identified through deep dive analyses

Customer Research & Analysis

• Support Global Consumer Business Unit with the required Market Intelligence gained via Market Research
• Tracking of Consumer Behavior, Customer Satisfaction Score and, Net Promoter Score
• Identify improvement areas through root cause analysis

Competitor and Brand Analysis

• Keeping track of developments in navigation market, summarizing the market developments and sharing information with key stakeholders to formulate market strategy
• Track competitor business / product developments and provide competitor comparison at product level
• Continuous tracking of customer satisfaction score across brands and identifying key strengths / weakness per product
• Completing the feedback loop by following up with business units on key improvement areas

• Programming market research surveys
• analyzing data collected through the surveys
• Identify key actions and, share with results and recommendations with key stakeholders

• Gather requirements and objectives on conducing the market research
• Write programs to clean the data collected through market research surveys
• Analyze the data and share the results with stakeholders