Pieter Sevenster
Amsterdam
Summary
Experienced CRM and E-mail Marketeer with a strong background in Growth Hacking and data-driven decision-making. I am passionate about performance-driven marketing and persuasive design to enhance customer loyalty and retention, by creating journeys from the customer's perspective. Over the years, I've gotten work experience in 20 organizations.
Overview
4
4
years of professional experience
Work History
Interim CRM en E-mail Marketeer
Leadinfo
05.2024 - Current
- Company Overview: Leadinfo is a Dutch scale up SaaS that enables organisations to identify website visitors as potential leads
- Responsible for organizing automated in-app communication and e-mail during sign-up and free trial phase
- Goal 20% increase in MRR growth
- Leadinfo is a Dutch scale up SaaS that enables organisations to identify website visitors as potential leads
CRM & E-mail Marketeer
Fish & Burger
10.2023 - Current
- Company Overview: B2C | Growth Hacking Agency for Ecommerce Start-ups | CRM & Email Marketing
- Assisting as an E-mail Marketing Consultant, as well as as an E-mail Marketing Specialist for a variety of clients of Fish & Burger
- Among my responsibilities are Advising in e-mail strategy and growth hacks, Transition from one CRM to other CRM, Fixing bugs, Setting up new e-mail automations and e-mails
- B2C | Growth Hacking Agency for Ecommerce Start-ups | CRM & Email Marketing
CRM en E-mail Marketeer
Achievers Group
01.2024 - 07.2024
- Company Overview: Recruitment Agency
- Responsible for the design, strategy and implementation of CRM, data enrichment, and fully automated cold outreach with Al powered hyper-personalization for a team of 10 FTE
- Among the results are Outreach to +10k prospects per month, an outreach increase of 900%
- +30 warm leads per month
- +70% sales revenue within 3 months of going live
- Recruitment Agency
CRM & E-mail Marketeer
Stories.space
07.2023 - 04.2024
- Company Overview: Co-working rental spaces
- Responsible for set-up of deal pipelines, personalized marketing automation, analytics and dashboards
- Among results are growing inbound leads by 40% through SEA, creating efficient MQL, SQL and task automation allowing Sales to be more efficient
- Co-working rental spaces
Interim CRM & E-mail Marketeer
Costes
04.2022 - 09.2022
- Company Overview: Fashion retailer
- Working in the ecommerce department of a 100M+ fashion retailer I was responsible for Set-up and coordination of CRM optimization
- Set-up of e-mail marketing and automation
- Fashion retailer
Head of Growth
BeeBuzzy
08.2021 - 09.2022
- Company Overview: Recruitment Platform
- Head of Growth for an international app-based recruitment platform
- Delivering leads for recruitment agencies
- Responsible for CRM and e-mail marketing, marketing automation for 10k installs, Datastreams, Analytics, Dashboard builds, social advertising, and +100k annual SEA
- Recruitment Platform
Growth Hacker
Art & Facts
08.2020 - 05.2021
- Managed channels social advertising, SEA, SEO, e-mail marketing & automation, platform marketing, marketing strategy & tooling
- Company ventures: depot rentals, recruitment, art sale
Education
Bachelor - Philosophy, Entrepreneurship
Rijksuniversiteit Groningen
04.2018
Skills
- Growth Hacking
- Email Marketing
- CRM
- Marketing Analytics
- Data tracking
- Dashboard building
- SEA
- SEO
- Social advertising
- Customer journey
- AAARRR-funnel
- CRMs
- Marketing Platforms
- Hubspot
- FreshWorks
- Freshsuite
- Mailchimp
- Klaviyo
- ActiveCampaign
- Intercom
Additional Information
Date of Birth: 26-06-1987
Driving Licenses: B and C
Languages
Dutch
English
Certificaties
Titel: Supply Chain Management Professional
Instituut: Nederlandse Vereniging voor Logistiek (NVL)
Stad: Rotterdam
Titel: Lean Six Sigma Green Belt
Instituut: Lean Management Institute
Stad: Amsterdam
Titel: Certified International Logistics Specialist (CILS)
Instituut: Global Logistics Association
Stad: Antwerpen
Titel: Warehouse & Inventory Management
Instituut: Logistics Academy
Stad: Utrecht
Timeline
Interim CRM en E-mail Marketeer
Leadinfo
05.2024 - Current
CRM en E-mail Marketeer
Achievers Group
01.2024 - 07.2024
CRM & E-mail Marketeer
Fish & Burger
10.2023 - Current
CRM & E-mail Marketeer
Stories.space
07.2023 - 04.2024
Interim CRM & E-mail Marketeer
Costes
04.2022 - 09.2022
Head of Growth
BeeBuzzy
08.2021 - 09.2022
Growth Hacker
Art & Facts
08.2020 - 05.2021
Bachelor - Philosophy, Entrepreneurship
Rijksuniversiteit Groningen
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