Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
Generic

Praveen Kondayil Parambil

Amsterdam

Summary

Senior Partnerships & Commercial Strategy Manager

Driving growth through affiliate, performance, and travel tech partnerships

Commercially astute partnerships leader with 8+ years of experience managing global affiliate and performance-based partnerships in the travel tech sector. Proven track record of increasing revenue, optimizing partner ROI, and leading technical integrations with enterprise partners. Adept at leveraging data, negotiating media placements, and aligning partnerships to strategic business goals.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Strategic Partners Manager

Travix
06.2019 - Current
  • Managed a global portfolio of affiliate and meta partners, driving YoY revenue growth through performance-based strategies and technical optimization.
  • Negotiated high-value media placements and joint campaigns across multiple markets, increasing conversion and traffic quality.
  • Partnered with internal tech and pricing teams to launch and maintain integrations (white label, redirect, feeds, widgets, APIs) for scalable growth.
  • Used data tools (GA, Looker, Tableau) to analyze partner ROI, track performance KPIs, and adjust strategies for maximum impact.
  • Spearheaded new partner onboarding processes, delivering enablement programs and aligning commercial objectives.
  • Improved commercial contribution by optimizing CPC and eCPC performance across top channels.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.
  • Controlled costs to keep business operating within budget and increase profits.

Quality Assurance Expert

Travix
06.2018 - 06.2019
  • Connecting new business partners, creating and developing standard operating processes, maintaining Service Level Agreements, and managing escalations with consolidators.
  • Implemented targeted risk mitigation strategies to enhance and maintain exceptional service levels.
  • Issued and controlled relevant product documentation, establishing clarity throughout.
  • Optimized workflow efficiency by introducing automation tools into the QA process where appropriate.

Commercial Manager (Projects & Processes)

Travix Nederland B.V.
03.2017 - 06.2018
  • Delivered commercial initiatives that grew offline bookings by 20% and increased contribution margin by 125%.
  • Conducted competitive benchmarking and travel market analysis to identify emerging revenue opportunities.
  • Developed SOPs and streamlined workflows to enhance SLA adherence and partner communication.
  • Enhanced product offerings by conducting market research and identifying emerging trends within the industry, created Market Maturity Model which listed the potential and missing opportunities for each active/Key Market.

Senior Manager - Industry Relations

Travix
10.2010 - 03.2017
  • Establishing pricing structure and policies, formulating business requirements, monitoring error report and revenue forecasts, and identifying needs for automated system solutions.
  • Liaise with senior management to identify and capitalize on potential revenue generation.
  • Formulate business requirements and co-ordinate with technical & business partners to drive implementation.
  • Monitoring booking report & revenue forecasts.
  • Identify needs for automated system solutions and provide requirements to develop, implement and customize revenue management and pricing system solutions in accordance with effective business models.
  • Provided strong leadership to enhance team productivity and morale.

Subject Matter Expert

Intelenet Pvt. Ltd
07.2006 - 09.2010
  • Handling contracts from different Airlines, managing team performance, and taking responsibility for Farefiling process.
  • Responsible for preparing and generating monthly Team performance reports and managing a team of 6 members.

Education

Graduate in Bachelors of Commerce -

Kanpur University

One year Diploma in International Airlines & Travel Management -

India International Trade Centre

Skills

  • Affiliate & Performance Partnerships
  • Strategic Negotiation & Partner Growth
  • B2B Sales & Commercial Strategy
  • Partner Enablement & GTM Collaboration
  • Data-Driven Decision Making
  • Technical Integration (APIs, Feeds, Widgets)
  • Travel Tech Industry Knowledge
  • Looker & Tableau, Google Analytics
  • Team leadership
  • Relationship building
  • Project management

Certification

  • Level Lean Six Sigma KPMG

Accomplishments

  • Increased top partner revenue by 40% YoY through strategic campaign placement and bid optimization
  • Reduced COA by 18% by aligning partner incentives to performance tiers
  • Successfully launched 5+ new integrations with enterprise partners, improving market coverage by 30%
  • Planned and coordinated Offline Sales projects that resulted in 20% incremental Volume with 125% additional growth in Contribution Margins.
  • Streamlined workflow by consolidating lengthy processes and redundant documentation that resulted in more effective and timely completion of renewed SLA with Partners.

Languages

English, Malayalam
Native language
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)

Timeline

Strategic Partners Manager

Travix
06.2019 - Current

Quality Assurance Expert

Travix
06.2018 - 06.2019

Commercial Manager (Projects & Processes)

Travix Nederland B.V.
03.2017 - 06.2018

Senior Manager - Industry Relations

Travix
10.2010 - 03.2017

Subject Matter Expert

Intelenet Pvt. Ltd
07.2006 - 09.2010

One year Diploma in International Airlines & Travel Management -

India International Trade Centre

Graduate in Bachelors of Commerce -

Kanpur University

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Praveen Kondayil Parambil