Summary
Overview
Work History
Education
Skills
Timeline
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Pratyush Kumar Sinha

Global Director, Responsible AI , Ikea
Amsterdam

Summary

AI strategist and engineer with 15 + years of experience with a focus on Generative modeling, Demand forecasting, Search optimization, and Recommender systems. Have a proven track record of transforming cutting-edge AI projects into financial value for companies like Infosys, Ahold Delhaize, and IKEA. Skilled in forging partnerships and co-creating customer-facing solutions with product and engineering teams, and experienced in hiring and managing top AI talent. Currently serve as Global Director for Responsible AI at Ikea, specializing in multi-modal generative AI systems and algorithmic auditability.

Overview

18
18
years of professional experience
7
7
years of post-secondary education

Work History

Responsible AI Director

Decathlon
Amsterdam, NH
01.2024 - Current
  • Building and managing global team of generative AI specialists from academia and industry
  • Led team for IP creation of architecture design for graph of multimodal generative AI agents specialized in sports advise and sales steering
  • Leading team for creating recipe for infinite context, controllable , explainable and sample efficient LLM
  • Leading team for deploying MVP in one target market by mid 2025

Global Director, Responsible AI

Ikea
Amsterdam
01.2022 - 12.2023
  • Built and deployed main recommender system on Ikea product information page worldwide, bringing in additional 90M euros revenues.
  • Hired and managed 10+ PhD AI researchers from academia and industry.
  • Built a POC of large multi-modal generative models to enhance e-commerce for life at home advisory concept.
  • Created reference architecture for Modelops with architecture team to manage AI lifecycle.
  • Managed knowledge sharing community in Ikea with 200 people from data and AI organization, doing hackathons, presentations, and summits.
  • Built strong connections with product and engineering organizations for co-creating customer-facing solutions and deploying AI solutions successfully.

Principal Data Scientist

Ahold Delhaize (Albert Heijn)
Amsterdam
06.2020 - 01.2022
  • Built cross-category demand forecast model, uplifted (24-50%), saved 40M euros yearly in wastage and inventory costs.
  • Created search engine in Peapod, USA, improved relevance by 30% with Bert model + contrastive learning to capture flavor, content, allergens in queries.
  • Managed bi-weekly knowledge sharing with 100 people on MLops topics.
  • Mentored 5 younger team members on search, recommenders, and demand forecast projects.
  • Part of decision committee at Airlabs for sponsoring and selecting funded research projects by Ahold.

Principal AI Consultant - Multiple Assignments

Infosys , Fastforward.ai , Betsson, Product madness , Paytop ,Soundwatch capital
12.2013 - 06.2020
  • For Fast Forward.ai, implemented a streamlined campaign recommender using cohort analysis, GBM, and segmentation based on customer journey and demographics
  • For Infosys, developed credit card fraud detection algorithm and a big data vendor scoring system for finance sector, leading to €300,000 analytics partnership
  • For Veon, built self-supervised anomaly detection model, securing €120,000 Dutch research grant
  • For various startups ,worked on up to 100 class multinomial classification, improving their accuracy with Boosting models and NNs with multiplicative gates to achieve 86% precision

Member Technical Staff Member

Paytop
Bangalore
12.2005 - 03.2008
  • Built diagnostic tool in C++ and Perl to automate bug discovery in network by collecting data from switches, routers and storage devices

Education

MBA - Finance

HEC
Paris, France
01.2013 - 12.2013

Master of Science - Marketing And Statistics

Indian Institute of Management
Lucknow, India
05.2008 - 04.2010

Bachelor of Science - Algorithms, Data Bases

National Institute of Technology
Surat, India
05.2001 - 05.2005

Skills

Creating and leading applied AI research teams, AI strategy , Generative AI, Machine Learning, MLOps, Python, Pytorch, SQL

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Timeline

Responsible AI Director

Decathlon
01.2024 - Current

Global Director, Responsible AI

Ikea
01.2022 - 12.2023

Principal Data Scientist

Ahold Delhaize (Albert Heijn)
06.2020 - 01.2022

Principal AI Consultant - Multiple Assignments

Infosys , Fastforward.ai , Betsson, Product madness , Paytop ,Soundwatch capital
12.2013 - 06.2020

MBA - Finance

HEC
01.2013 - 12.2013

Master of Science - Marketing And Statistics

Indian Institute of Management
05.2008 - 04.2010

Member Technical Staff Member

Paytop
12.2005 - 03.2008

Bachelor of Science - Algorithms, Data Bases

National Institute of Technology
05.2001 - 05.2005

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Pratyush Kumar SinhaGlobal Director, Responsible AI , Ikea