Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Additional Information
Timeline
Generic
Praseeda Unni

Praseeda Unni

Rotterdam

Summary

Result-oriented banking professional with a proven track record in Sales, Operations, and Customer Relationship Management. An MBA graduate with 15 years of experience in the service industry, including over a decade in retail banking, consistently achieving high-performance ratings. Skilled in delivering high-quality services through optimized operational efficiencies, with strong analytical, problem-solving, and organizational abilities.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Axis Bank Ltd
02.2022 - 04.2023
  • Managing various products and services throughout their lifecycle
  • Collaborating with development teams to implement enhancements to existing products/services based on feedback and market demands
  • Performing market research to grasp customer needs, preferences, and challenges and provide insights to product teams
  • Identifying new opportunities through market research and analysis on customer trends and market conditions
  • Evaluating and analyzing product performance
  • Monitoring and reviewing client accounts regularly to identify potential issues or opportunities
  • Resolving customer issues or complaints efficiently and effectively
  • Coordinating efforts with sales, product, and support teams to deliver seamless service
  • Ensuring all banking transactions and sales activities comply with banking regulations and policies
  • Controlling depletion and attrition of new and existing customers
  • Ensuring smooth functioning of the branch by building a healthy working environment

CSB Bank Ltd
06.2021 - 01.2022
  • Participating in cross-functional teams' collaborations and brainstorming sessions to develop innovative product ideas and enhancements
  • Collected product requirements from 100+ key buyer audiences and end-users
  • Working with other departments to address client needs effectively
  • Liaising with the Digital Product team by contributing insights and perspectives to the digital transformation strategy based on customer needs, market trends, and previous organizations' experiences
  • Helping the Digital Product team by providing ideas and improvements based on prior experience in competitor organizations
  • Actively engaging in software migration, contributing in validations, and providing feedback to Product solution teams
  • Understanding customer pain points, needs, and preferences regarding digital banking services by providing insights into customer expectations and market trends
  • Driving the adoption of digital solutions among customers by providing guidance, resources, and support
  • Training, and knowledge sharing with other team members

IndusInd Bank Ltd
05.2020 - 06.2021
  • Providing insights about various products and their comparisons
  • Increasing customer outreach
  • Strategically engaging existing customers through targeted recommendations of supplementary services or products that precisely align with their requirements, fostering both cross-selling and upselling opportunities
  • Educating customers about various banking products, their features, and benefits
  • Ensuring thorough customer identification processes and due diligence to prevent fraud and financial crimes
  • Setting KRA for the team and monitoring the progress

Nihara Health Resort & Spa
06.2018 - 08.2019
  • Overseeing HR policies, ensuring compliance and streamlining talent acquisition processes
  • Hiring and Onboarding new team members
  • Enhancing Profitability
  • Managing Partnerships
  • Budgeting and cost control
  • Supervising daily administrative operations

ICICI Bank Ltd
08.2005 - 08.2015
  • Analyzing market trends, competitors, and regulatory changes affecting banking products
  • Thorough understanding of existing and new products and services, understanding customer needs, and providing proper financial advice and personalized solutions
  • Building strategies to achieve targets
  • Increasing customer outreach
  • Escalating complex issues to the appropriate departments for resolution and follow ups
  • Ensuring smooth implementation of new regulations or changes in existing ones
  • Implementing measures to detect and prevent money laundering activities within the bank
  • Facilitating external & Internal audits conducted by regulatory bodies and auditors
  • Conducting training sessions to educate staff on compliance requirements and best practices
  • Preparing and submitting reports to regulatory authorities as required
  • Identifying potential compliance risks in banking operations

Vallerina Resorts Pvt Ltd
06.2003 - 03.2004
  • Analyzing competitors and their strengths and weaknesses to build new strategies
  • Designing marketing campaigns
  • Implementing strategies across various channels (online, offline, social media, etc.)

Education

MBA - Marketing & Systems

SIES College of Management Studies
Mumbai, India

Bachelor of Commerce -

SIES College of Arts, Science & Commerce
Mumbai, India

Skills

  • Adaptable Problem Solving
  • Proactive Issue Resolution
  • Excellent communication
  • Strategic Decision-Making
  • Client Service Orientation
  • Product Management
  • People Management
  • Agile Framework Implementation
  • CRM - CRMnext, Siebel
  • Banking - Finacle
  • Financial Data Analysis

Certification

Certified SAFe 6 Product Owner / Product Manager

Languages

English
Full Professional
Dutch
Elementary

Hobbies and Interests

  • Travel
  • Music
  • Embroidery
  • Pets

Additional Information

Eligible to work in EU

Timeline

Axis Bank Ltd
02.2022 - 04.2023

CSB Bank Ltd
06.2021 - 01.2022

IndusInd Bank Ltd
05.2020 - 06.2021

Nihara Health Resort & Spa
06.2018 - 08.2019

ICICI Bank Ltd
08.2005 - 08.2015

Vallerina Resorts Pvt Ltd
06.2003 - 03.2004

MBA - Marketing & Systems

SIES College of Management Studies

Bachelor of Commerce -

SIES College of Arts, Science & Commerce

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Praseeda Unni