Pierre Vanderfeesten
Utrecht
Summary
Freelance Al consultant helping organizations unlock meaningful growth. Passionate about helping organization work smarter and more efficiently with with AI. Offering training, workshops and strategic support to all types of organizations, tailored to their specific needs. These can be for leadership as well as for teams on the work floor.
Former marketing leader, author of a book on modern GTM approaches.
Reference clients include Adobe, KPN and GoodHabitz.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Founder
Festiviter Consultancy & Coaching
Utrecht
11.2017 - Current
- Conducted AI workshops and training courses across all levels, enhancing understanding from awareness to implementation.
- Guided organizations in optimizing business processes through tailored AI solution implementations.
- Developed AI agents leveraging tools such as N8N, Gumloop, and M365 Copilot to meet specific client needs.
- Founded and scaled a B2B consultancy specializing in implementing ABM strategies.
- Provided strategic guidance to high-profile clients including Adobe, KPN, Thales and GoodHabitz.
- Published a book on GTM strategies in 2024.
Marketing Director
Createment
Eindhoven
06.2019 - 10.2020
- Co-founded digital marketing academy, training marketers to align skills with client job profile needs.
Marketing Director
OneWelcome
Amersfoort
11.2017 - 03.2019
- Led marketing and sales transformation by implementing ABM.
- Managed positioning, brand awareness, SEO, PPC, and lead generation initiatives to enhance market presence.
- Established data-driven decision-making processes to support strategic marketing initiatives.
- Implemented and optimized marketing automation systems (HubSpot).
- Built the marketing team and developed comprehensive marketing strategy.
Digital Marketing Manager
Irdeto
Amsterdam
05.2015 - 11.2017
- Developed and implemented digital marketing strategy to enhance Irdeto's brand visibility.
- Coordinated SEO, SEA, and social media campaigns to attract qualified leads.
- Produced and distributed content across multiple channels to engage target audience.
Product Marketing Manager
Worldline
Utrecht
02.2009 - 04.2015
- Managed P&L to drive profitability across product lines.
- Developed product roadmap aligning product portfolio with market needs.
- Presented insights on offerings to clients, enhancing engagement.
Education
MSc - Strategic Management
Tilburg University
BSc - International Business
Tilburg University
Marketing Degree - Marketing Management
Universidad Pontificia Comillas
MadridSkills
- Training
- Consultancy
- Workshops
- Client consulting
- N&N
- Gumloop
- M365 Copilot
- ChatGPT
- Claude Code
Websites
Certification
- Artificial Intelligence - Coursera
- Certified ABM Professional - Demandbase
- Google Ads Search
- Inbound Marketing - HubSpot Academy
- Digital Marketing
- Lean Six Sigma Green Belt
Additional Information
Published author of a book on Account-Based Marketing strategies, Co-founder of Brollo, a digital community with 700+ marketers, Regularly conducts ABM workshops and consultancy services
Timeline
Marketing Director
Createment
06.2019 - 10.2020
Founder
Festiviter Consultancy & Coaching
11.2017 - Current
Marketing Director
OneWelcome
11.2017 - 03.2019
Digital Marketing Manager
Irdeto
05.2015 - 11.2017
Product Marketing Manager
Worldline
02.2009 - 04.2015
MSc - Strategic Management
Tilburg University
BSc - International Business
Tilburg University
Marketing Degree - Marketing Management
Universidad Pontificia Comillas