PHILIPPE MILLE

• Lead initiatives to develop distribution, activate the market, and establish brand presence.
• Translate brand strategies for distributors, collaborating across functions to create unique value.
• Efficiently manage budgets, optimizing marketing spend for maximum ROI, including P&L oversight.

Key Achievements:

MERLET Cognac & Liqueurs for some select markets across Europe (from 2018 )

• Successfully expanded market presence from 8 to 18 active markets, resulting in a growth of 5.5x revenue.

SOTO Sake in Europe (from 2019)

• Introduce a new brand, within an unknown category to no-traditional sake distributors.
• To date, the brand is available in 10 markets in Europe, with net sales growing by 3x from 1Y to 5Y

NOVO FOGO Cachaça for the European market and expanding to Asia-Pacific (from 2017 to 2023)

• Open 6 new markets for the brand in its first year in Europe.
• Implement a new RTM for the European business, via a major distributor partner in France.
• Developed and supported a co-branded product launch with a local French spirits brand.

• Established new entity on the European Spirits' market in partnership with Southern Cross Beverages;
• Development of a spirits portfolio cohering in the premium and niche segment;
• Developed export to the Nordics, Benelux, GSA and Spanish markets, as well as the local French distribution network for our portfolio.

• Leblon distribution integration within the Bacardi-Martini network;
• Participation in the brand strategy planning and development for the coming years;
• Relay of strategy and marketing plans to sales teams in Europe.

• nnOpening and development of new markets in Europe, such as Germany, Benelux, Nordics, south Europe and Russia, as well as in Asia-Pacific. In total 26 markets across these regions under my responsibility.
• Development of distribution partnerships within the Bacardi-Martini group, and also via independent importers in majority of markets.
• Double-digit sales growth YoY in the main markets;
• Achieved a break even business in the region on year 5 after brand launch in 2007
• Together with the global team, help to develop and implement in my regions the marketing strategy during two events of great importance for the brand: the 2014 Football World Cup and the Rio Olympic Games 2016, in Brazil;
• When the brand was acquired by the Bacardi-Martini Ltd group in June 2015, lead the transition from the independent importers into the Bacardi-Martini distribution networks.

• Brand development in France and in the UK;
• Opened new markets in Portugal, Spain and Italy;
• Partnership development with Bacardi-Martini; Synergies development between European markets and the American market;
• Organization of press and customer trips to visit the distillery in Brazil;
• Social Media creation and management;
• Sales growth in Europe;
• A&P budget management

• Brand presentations to key customers;
• Promotional events organization;
• Coaching the distributors marketing and sales teams.

Supporting and managing day to day operations of a busy hostel in the quartier Latin in Paris.

• Business school internship in a stock image broker.
• Supporting the sales director in trading art images from museums across France, Benelux and Brazil to publishers, editors, and advertising agencies.

Staff agency to the major hospitality catering companies in London.

• I worked in a variety of events in the UK, from gala awards, fashion industry events to the F1 in Silverstone and the Farnborough Airshow