Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies & Interests
Additional Information
Timeline
Generic
Philippe Bernay

Philippe Bernay

Amsterdam

Summary

I'm a passionate and driven marketing leader who loves driving business success. My top strengths—being an achiever, positive thinker, and relator—help me create a collaborative and enjoyable working environment where everyone thrives. Colleagues describe me as a customer- and result-driven professional, strong in both strategy and execution, and always putting people first. I bring high energy, creativity, and a solution-oriented mindset to every challenge. Experienced in marketing transformation, I'm dedicated to elevating the role of marketing and making a positive impact.

Overview

24
24
years of professional experience

Work History

Marketing Associate Director Indulgence & Global Accounts

Cargill
01.2023 - Current
  • Strategy: Create and align with stakeholders annual marketing plans and strategies at both category and customer level to achieve business goals
  • Customer Marketing: Responsible for driving business growth among Top global accounts and high-potential Indulgence accounts through an exceptional customized customer experience (from top to top meetings to innovation sessions, to the creation of House of Chocolate’s Customer Experience Center and more). Lead cross-functional teams to effectively engage and co-create with customers, fostering business opportunities through the promotion of solutions and capabilities
  • Campaign: Plan and oversee the execution of promotional campaigns across various channels for Indulgence categories, Cocoa-based and Oils&Fats products as well as for Sensory capability and Price Risk Management
  • Consumer understanding: Bring the outside in to inform marketing strategies and build proprietary knowledge to trigger co-creation with customers
  • Team Leadership: Lead and motivate a team of 7 talents

Commercial Marketing Leader Cocoa & Chocolate EMEA

Cargill
01.2019 - 01.2023

Marketing Manager Gerkens Cocoa Powders, EMEA

Cargill
01.2018 - 01.2019

Head of Marketing of Expansion Countries + Travel Retail Global

The Kraft Heinz Company
01.2016 - 01.2018
  • Strategy: Create and align with stakeholders annual marketing plans and strategies by identifying building blocks enabling aggressive growth for the fastest growing business unit in Europe
  • Execution: Allocate marketing resources and budget and oversee excellent execution (incl
  • Product development: communication on TV, online, social media and outdoor)
  • Team Leadership: Management of 3 FTE’s and 2 interns

Manager / Senior Manager Marketing Operations Europe

The Kraft Heinz Company
01.2012 - 01.2016
  • Commercial project management: Commercially lead major Supply Chain projects, e.g. feasibility/impact of closure of one Food Service factory
  • Portfolio optimization: Maximize the potential of existing portfolio by stimulating and executing lift&launches across Europe and conduct in parallel portfolio rationalization
  • Business Development: Deliver the roadmap to build a pan-European Food Service strategy
  • Ways of working: Design key marketing processes, train users and ensure excellent execution

Junior / Confirmed / Senior Brand Manager

Ferrero
01.2005 - 01.2012
  • Brand building:
  • Lead repositioning of Nutella as a possible part of a balanced breakfast and develop communication assets for 360 platform (TV spot, activation, online, social media)
  • Removal of main barriers of consumption by developing specific communication for Kinder Bueno in Flanders
  • Increase of frequency of Ferrero Rocher and Mon Chéri by creating new occasions of consumption


Assistant Brand Manager

Nestle
01.2003 - 12.2003

Assistant Brand Manager Innovation Group

Rivoire&Carret Lustucru
01.2001 - 12.2002

Education

Master - Marketing

Kedge Business School
Marseille
01.2003

Skills

  • Customer focus
  • Team leadership
  • Creativity
  • Innovation
  • Strategic thinking
  • KPI approach
  • Stakeholders management
  • B2B & B2C experience
  • Problem-solving
  • Communication
  • Project Management
  • Story-telling

Accomplishments

  • Winner Cargill Cocoa & Chocolate Recognition award in 2019 among ~5.000 employees.
  • Finalist of Global Cargill Breakthrough Award in 2022 among ~160.000 employees.

Languages

French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Advanced (C1)
Dutch
Upper intermediate (B2)

Hobbies & Interests

  • Musical theater: regularly performing in Amsterdam and volunteering to help the Theater company thrive.
  • Co-Chair of the Netherlands chapter of LEAD Network Europe, a non-profit, volunteer-led organization dedicated to promoting gender equity, diversity, and inclusion in the Consumer Goods and Retail sector across Europe.
  • Proud owner of 2 dogs (Oli and Milo) and a cat (Phoebe).
  • Food: cooking and eating.
  • Quality time with my partner, family, friends and pets.

Additional Information

References:

  • From one of my managers at Cargill: "Philippe is a truly engaged marketing professional. He stands for his team, has the right conversations, drives improvement everyday and brings creative ideas that can be executed. He is someone that brings a marketing department forward."
  • More references on LinkedIn and on request.


Timeline

Marketing Associate Director Indulgence & Global Accounts

Cargill
01.2023 - Current

Commercial Marketing Leader Cocoa & Chocolate EMEA

Cargill
01.2019 - 01.2023

Marketing Manager Gerkens Cocoa Powders, EMEA

Cargill
01.2018 - 01.2019

Head of Marketing of Expansion Countries + Travel Retail Global

The Kraft Heinz Company
01.2016 - 01.2018

Manager / Senior Manager Marketing Operations Europe

The Kraft Heinz Company
01.2012 - 01.2016

Junior / Confirmed / Senior Brand Manager

Ferrero
01.2005 - 01.2012

Assistant Brand Manager

Nestle
01.2003 - 12.2003

Assistant Brand Manager Innovation Group

Rivoire&Carret Lustucru
01.2001 - 12.2002

Master - Marketing

Kedge Business School
Philippe Bernay