Summary
Overview
Work History
Education
Skills
Languages
Coursework
Work Preference
Websites
Timeline
Manager
Paula Bueno Ferreira

Paula Bueno Ferreira

Summary

A seasoned A+ Visual Designer and UX/UI Specialist with a bachelor's degree in Advertising and Marketing Communications. Specializing in crafting captivating and user-friendly designs and websites, my ultimate objective is to manage all aspects of visual communication for businesses. By merging web design expertise with strong front-end skills, I lead the creation of comprehensive and visually appealing projects that provide tailored practical solutions for each unique endeavor.

Overview

11
11
years of professional experience

Work History

Web Designer

Freelance
01.2021 - Current
  • Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
  • Assisted in the creation of high-performing landing pages that helped convert web visitors into leads and customers for clients'' businesses.
  • Designed highly engaging interactive user interfaces that complied with modern web standards.
  • Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
  • Designed user interface to meet client specifications,
  • Completed domain name registrations and maintained website and web hosting account.
  • Delivered services as web developer and webmaster, acting as project manager for platform transition.
  • Boosted client satisfaction by delivering visually appealing and intuitive web designs tailored to their specific needs.
  • Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.
  • Created powerful Content Management Systems to serve as interface for client.
  • Provided front-end development support, creating visually appealing designs that aligned with brand standards.
  • Enhanced user experience by implementing responsive web design and optimizing website performance.

Web Designer

Eureka Creates
06.2018 - 06.2019
  • Assisted in the creation of high-performing landing pages that helped convert web visitors into leads and customers for clients'' businesses.
  • Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
  • Tracked and reported problems with site designs, providing remedial suggestions for resolution.
  • Boosted client satisfaction by delivering visually appealing and intuitive web designs tailored to their specific needs.
  • Designed eye-catching email marketing campaigns that effectively communicated promotional messages while remaining consistent with brand aesthetics.
  • Implemented search engine optimization strategies to improve clients'' organic search rankings and drive targeted traffic to their websites.
  • Developed comprehensive style guides for clients'' brands that provided clear direction on visual elements such as colors, fonts, logos, and imagery usage guidelines.
  • Completed domain name registrations and maintained website and web hosting account.
  • Designed user interface to meet client specifications,
  • Adhered to SEO best practices while designing sites.
  • Provided front-end website development using WordPress, Hubspot, and other editing software.
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.

Creative Assistant

Aliança Atacadista
01.2015 - 01.2016
  • Proofread and edited marketing materials to maintain a high level of accuracy and professionalism in written communications.
  • Collaborated with cross-functional teams to ensure cohesive branding across all communication platforms.
  • Supported creative team in brainstorming sessions for innovative campaign ideas, resulting in increased audience engagement.
  • Enhanced brand image by developing eye-catching marketing materials and visual content.
  • Assisted with social media management to boost online presence and build brand awareness.
  • Managed digital asset libraries, providing easy access and organization for the entire team.
  • Worked closely with copywriters to ensure messaging aligned with overall design aesthetics, strengthening brand consistency.
  • Installed, modified, and repaired software and hardware to resolve technical issues.
  • Led redesign of corporate website, resulting in more modern, user-friendly interface and improved customer engagement.
  • Enhanced online brand presence by developing and implementing consistent visual and textual content strategy across website.

Visual communication specialist

Divulga Já
01.2014 - 01.2015
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.

Education

ESAMC - Uberlândia -

Degree in Advertising and Marketing

Creative Assistant -

01.2023

Skills

  • SQL
  • Git
  • ReactJs
  • WordPress
  • WebFlow
  • Figma
  • Photoshop
  • Indesign
  • Illustrator
  • Social Media
  • Web Design
  • Wireframing and Prototyping
  • HTML and CSS Coding
  • Responsive design
  • Social Media Marketing
  • Client Communication
  • Javascript
  • UI and UX Design
  • Website Maintenance

Languages

English
Proficient
C2
Portuguese (Native)
Proficient
C2

Coursework

  • UX Design: From Wireframe to Prototype
  • Awari - Front-End (React | JS )

Work Preference

Work Type

Part TimeFull TimeContract WorkInternshipGig Work

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balancePersonal development programsWork from home option

Timeline

Web Designer

Freelance
01.2021 - Current

Web Designer

Eureka Creates
06.2018 - 06.2019

Creative Assistant

Aliança Atacadista
01.2015 - 01.2016

Visual communication specialist

Divulga Já
01.2014 - 01.2015

ESAMC - Uberlândia -

Degree in Advertising and Marketing

Creative Assistant -

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Paula Bueno Ferreira