Summary
Overview
Work history
Education
Skills
Languages
Certification
Timeline
Generic

Patrick Kroon

Groningen

Summary

I am a commercially driven Entrepreneurship & Retail Management graduate with hands-on experience in (B2B) sales, IT recruitment, process improvement and entrepreneurship. I’ve co-founded two companies, worked in corporate sales and retail, and recently helped set up a new “Existing Business” department at Let’s Get Digital, where I optimized CRM processes and improved skills in software sales. These experiences have strengthened my skills in prospecting, consultative selling, and relationship building, as well as my analytical and financial capabilities. Ambitious and proactive, I am eager to grow in roles such as Sales Development, Business Development, or Account Executive.

Overview

8
8
years of professional experience
1
1
Certification

Work history

Intern | Sales | Graduation Project

Let's Get Digital
Groningen, Netherlands
2025.02 - 2025.07

Implemented a new "Existing Business" department: set up end-to-end processes, documentation, and optimized the CRM system.

Additionally responsible for software sales to dozens of clients, generating €20,000 in revenue within a short period.

B2B-Sales | CRM |

Process improvement | Sales | Organizational Development

Intern | Real Estate | Business Development

Seven Stones
Kuta, Indonesia
2024.09 - 2025.01

Sales | Research | Consultancy | Real Estate | Innovation management

Recruitment consultant

JouwICTvacature.nl
Groningen, Netherlands
2023.09 - 2024.08
  • Provided constructive feedback to unsuccessful candidates post interviews, aiding their future job search efforts.
  • Liaised with third-party vendors for conducting background checks of shortlisted candidates.
  • Tailored CVs of registered candidates according to specific job requirements before sending them over to clients.
  • Attended regular meetings with team leads to discuss progress against targets and devise strategies for improvement if needed.

Lead enrichment

Let's Get Digital
Groningen, Netherlands
2022.09 - 2023.01

Temporary project to generate leads within the events market.

Data Analysis | CRM Skills | Data Collection

Co-owner

Multi Contacts B.V.
Zwolle, Netherlands
2020.10 - 2021.05

I co-founded Multi Contacts B.V., a consumer energy company selling electricity and gas in partnership with providers such as Engie, EnergieDirect, and Essent. After a major legal change in 2021 impacted the market, I left the company, taking with me valuable experience for my future career and entrepreneurial ambitions

Entrepreneurship | Financial Management | Marketing & Sales | Leadership Management | Time Management | Negotiation

Co-owner

Sensorify
Groningen, Netherlands
2021.02 - 2021.07

During my Entrepreneurship & Retail Management studies at Hanze University, my team and I developed Sensorify, a compact radiator sensor that promotes energy efficiency and won 2nd place in the Student Company Award 2021.

Innovation Management | Research & Analysis | Project Management

Sales coach

KPN
Zwolle, Netherlands
2020.10 - 2021.06

During this period, I took on a leadership role in KPN's corporate market, coaching and motivating colleagues. I helped them improve their conversational skills, vocabulary, and overall professionalism.

Sales

KPN
2020.04 - 2020.09

Maximised sales, advising customers of promotions and sales.

Fundraiser

Christal
Zwolle, Netherlands
2019.05 - 2020.10

Retail sales associate

Ziengs B.V.
Zwolle, Netherlands
2017.09 - 2018.10

Education

Bachelor of Science - Entrepreneurship & retailmanagement

Hanze university of applied sciences
Groningen, Groningen
09/2020 - 12/2025

Minor - Finance & IT

Hanze university of applied sciences
Groningen, Groningen
02/2024 - 07/2024

Diploma of Higher Education - HAVO

Thorbecke SG
Zwolle, Provincie Overijssel
09/2014 - 05/2020

Skills

  • Digital marketing
  • New business generation
  • Sales strategies
  • Business development
  • Process Improvement
  • Competitive market research
  • Innovation strategies

Languages

Dutch
Native
English
Advanced (C1)
French
Elementary (A2)

Certification

WFT Basis from Lindenhaeghe

Timeline

Intern | Sales | Graduation Project

Let's Get Digital
2025.02 - 2025.07

Intern | Real Estate | Business Development

Seven Stones
2024.09 - 2025.01

Recruitment consultant

JouwICTvacature.nl
2023.09 - 2024.08

Lead enrichment

Let's Get Digital
2022.09 - 2023.01

Co-owner

Sensorify
2021.02 - 2021.07

Co-owner

Multi Contacts B.V.
2020.10 - 2021.05

Sales coach

KPN
2020.10 - 2021.06

Sales

KPN
2020.04 - 2020.09

Fundraiser

Christal
2019.05 - 2020.10

Retail sales associate

Ziengs B.V.
2017.09 - 2018.10

Bachelor of Science - Entrepreneurship & retailmanagement

Hanze university of applied sciences
09/2020 - 12/2025

Minor - Finance & IT

Hanze university of applied sciences
02/2024 - 07/2024

Diploma of Higher Education - HAVO

Thorbecke SG
09/2014 - 05/2020
Patrick Kroon