Patricia Slootjes
Boxtel
Summary
Results-driven and inspiring executive with national and international board experience and a proven track record in commercial growth, brand development, and team transformation. With over 20 years of experience in business development and marketing & sales, I have helped leading brands enhance their market leadership. My strength lies in translating strategic insights into concrete action plans. I am a dynamic and engaging leader who coaches and inspires people to reach their full potential, with a strong focus on collaboration. I firmly believe that the key to long-term competitive advantage lies in deep market knowledge, engagement with the customer and a strong team. My approach is analytical, entrepreneurial, and people-oriented, always with the goal of making an impact and creating lasting value.
Overview
29
29
years of professional experience
Work History
Commercial Director
Miele The Netherlands
07.2022 - Current
- Leading B2B sales strategy and teams across the electronic- and kitchen retail channels, increasing kitchen market share after challenging COVID years.
- Managing and optimizing performance of four Miele Experience Centers and the webshop, ensuring the best customer experience and profitability.
- Leading strategic initiatives that reinforce Miele’s market positioning on assortments and field sales excellence.
- Management of the team of 50 FTE with a strong focus on leadership development, coaching and creating a nice place to work.
- Global mentor for Young Managers.
Marketing Director
Miele The Netherlands
04.2017 - 06.2022
- Transformed Miele’s marketing approach from retailer-focused to consumer-driven, with a strong shift towards digital engagement.
- Lead the international project on defining the global Trade Marketing strategy and organization.
- Led brand, product, and digital marketing strategies to enhance customer loyalty and increase market penetration.
- Built strong relationships with industry professionals and influencers.
Marketing Director
Beter Horen (Amplifon) - Self Employed
02.2016 - 03.2017
- Designed and implemented a customer journey strategy, leading to a decrease of the 7 years an average person waits to start solving their hearing problem.
- Led the digital transformation of marketing, improving lead generation and conversion rates.
Global Marketing Director | Member of the Executive Board
Dorel Juvenile Europe
12.2010 - 08.2015
- Company Overview: Global Baby & Children’s Products; e.g. Maxi-Cosi and .Quinny
- Defined and executed international brand strategy across a multi-brand portfolio.
- Led the new product development (NPD) roadmap, leveraging global consumer insights.
- Managed a team of 75 marketers and designers across Europe, driving alignment and efficiency.
- Collaborated closely with sales teams to develop cohesive go-to-market strategies.
- Leading digital transformation across markets including launching direct e-commerce strategies.
- Expanded international footprint; successfully launching Maxi-Cosi and Quinny in the U.S.
Global Marketing Manager Maxi-Cosi, Quinny & BébéConfort
Dorel Juvenile Europe
07.2007 - 11.2010
- Led the global repositioning of Maxi-Cosi and BébéConfort brands.
- Integrated Dutch and French marketing teams, achieving a cost reduction while increasing efficiency.
- Expand Maxi-Cosi brand into a stroller brand in Europe.
PR & Communications Manager Europe
Dorel Juvenile Europe
11.2004 - 06.2007
- Led European brand positioning and communications for Maxi-Cosi and Quinny.
Freelance projects
Self Employed
01.2004 - 10.2004
- Freelance projects at Vitatron and Interpolis on respectively introducing a new pacemaker globally and defining a new sponsor strategy.
Senior Project Manager Consumer Marketing
Vodafone The Netherlands
02.1999 - 12.2003
- Managed high-impact consumer marketing projects, focusing on customer acquisition and retention.
- Managed the brand switch from Libertel to Vodafone for own and third party stores.
Marketing Communication Specialist
Simac Distribution Benelux
07.1996 - 01.1999
- Developed and executed marketing communication strategies to drive brand awareness and sales.
Education
Advanced Management Program -
INSEAD
Paris05-2022
Master of Science - Master of Marketing Management
Erasmus University
Rotterdam12-2007
BBA - Commercial Economics
HEAO
‘s-Hertogenbosch01.1995
VWO
Jeroen Bosch College
‘s-Hertogenbosch05-1991
Skills
C-suite leadership & Strategy
Commercial growth & Sales development
Product innovation & Market expansion
Customer centric & Digital transformation
Leadership development & Team building
Stakeholder Management & Negotiation
Languages
Dutch
Native or Bilingual
English
Full Professional
Personal Information
- Hobbies: Fitness and long walks with our dog, Moroccan cuisine, Interior design
Timeline
Commercial Director
Miele The Netherlands
07.2022 - Current
Marketing Director
Miele The Netherlands
04.2017 - 06.2022
Marketing Director
Beter Horen (Amplifon) - Self Employed
02.2016 - 03.2017
Global Marketing Director | Member of the Executive Board
Dorel Juvenile Europe
12.2010 - 08.2015
Global Marketing Manager Maxi-Cosi, Quinny & BébéConfort
Dorel Juvenile Europe
07.2007 - 11.2010
PR & Communications Manager Europe
Dorel Juvenile Europe
11.2004 - 06.2007
Freelance projects
Self Employed
01.2004 - 10.2004
Senior Project Manager Consumer Marketing
Vodafone The Netherlands
02.1999 - 12.2003
Marketing Communication Specialist
Simac Distribution Benelux
07.1996 - 01.1999
Advanced Management Program -
INSEAD
Master of Science - Master of Marketing Management
Erasmus University
BBA - Commercial Economics
HEAO
VWO
Jeroen Bosch College
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