Pascal Burggraaf

Hardworking and detail-oriented team player with strong organizational skills eager to secure entry-level Digital Merchandising position. Ready to help team achieve company goals. Detail-oriented team player

• 09/2009 - 08/2015, HBO-Bachelor of Commerce, Small Business & Retailmanagement, University Inholland Diemen, Business Economics, Law, Organizational Studies, Statistics, Marketing, Consumer Behavior, Communication, Purchasing, Sales & Account Management, CRM, E-commerce and NIMA-A&B, Amsterdam entrepreneurship, Retail Formula Marketing & In-store Communication
• 09/2009 - 06/2010, Propedeuse Small Business and Retail Management
• 09/2007 - 06/2009, HBO-Bachelor, Interactive Media, University of Amsterdam, Content and Editing, Internet Standards, Media Design, Marketing Communication, Marketing, Art History, Application Development, Culture and Media, Entrepreneurship, Technology and Innovation, Services Marketing
• 09/2002 - 05/2005, MBO niveau 4, ondernemer/manager detailhandel, ID College Gouda
• 09/1998 - 06/2002, Mavo, Goudse Scholen Gemeenschap, Gouda

• 01/2018 - 02/2018, Hamilton Bright training 'Time Management'
• 05/2017 - 06/2017, Hamilton Bright training 'Shopper Marketing 1'
• 05/2016 - 03/2016, Hamilton Bright training 'Effectieve klantgesprekken'
• 09/2016 - 10/2016, Hamilton Bright training 'Zelfbewust in je functie'
• 07/2016 - 08/2016, Interne sales training Mediamarkt Arena
• 04/2013 - 09/2013, Online trainingen en externe trainingen bij Apple
• 01/2014 - 02/2014, Interne sales training Saturn Oosterdokseiland

• 07/2023 - heden, Digital Merchandiser, Maxeda DIY Group, In the role as E-Merchandiser, I am responsible for bringing products as close to the customer as possible. This means that customers must reach their destination as quickly as possible. This can be done on the one hand by optimizing the filters and on the other hand by product ranking. In addition, I have been working on a new taxonomy and have been closely involved in the test category 'garden, terrace and outdoor living'. Next to this I played a big roll in starting up the Marketplace for Praxis and Brico by helping creating content guidelines for sellers, helping onboarding sellers and playing a part in customer service to help sellers getting their products online with good content/images/attributes. I also guide the PIM team to create efficient high quality product descriptions with SEO keywords via a template and found more efficient ways to map Marketplace products. My responsibilities: - To manage all product related pages of all websites, ensuring that all products are displayed in the correct way, which facilitates the customer journey - Provide a smooth user experience by ensuring products are categorized correctly, allowing the customer to quickly find the relevant product; maximize conversion (webshop & store visits) - To ensure all product pages are marketed effectively, identifying bestsellers, key trends and seasonalities - Responsible for the accuracy of all aspects of the product including configuration, categorization, ranking, upsell/cross-sell online - Enhance existing product listings and drive new product launches - Optimize Web conversion, the product availability, in close collaboration with the assortment/Master Data and Online content team/supply chain (stores) / e-supply chain - Check on a regular basis that the promotions (set by trading) are working as expected and help solve issues - Perform daily reviews on all websites, checking that product information, categorization and placement are correct and presented in a logical way to the customer -and correct as necessary - Initiate and implement weekly reports, capturing relevant KPI data which in turn will help improve customer proposition, journey and conversion (webshop & store visits) and drive sales and margin - Using captured data, test and examine online behavior that will drive performance - Monitor the market and fully understand trends, gaps and opportunities to optimize ads, increase traffic and improve conversion - Work with the webshop, acquisition and retention team to continuously improve the most important categories, Dhr. J. Jepma, +31 (0) 6 - 15350719
• 04/2020 - 07/2023, Online Product Content Specialist, Maxeda DIY Group, Praxis has divided its products into five worlds. Building, Deco, JSK, TEH and Gardening. I am responsible for this last world. At the start of this role, a large part of the foundation was already online, only with limited content. In order to get all products from a Megastore such as in Amsterdam-Zuid Oost fully online, I am continuously in consultation with stakeholders and suppliers. At the same time I am working on furnishing and styling the interior of this world. By immediately writing good texts for new products, posting helpful video content and returning keywords that the target group is looking for, they will rank higher in Google. I also work on projects such as setting up filters, creating your own terrace with 'Grade By You' and weekly optimizing the internal search behavior of my target group., Dhr. H. Lewin, +31 (0) 6 - 107 896 52
• 05/2019 - 04/2020, Online Brand Specialist Expert Nederland, Hamilton Bright, As a Brand Specialist, I am responsible for increasing the online find and visibility of various brands of client Hama Netherlands. In order to respond as much as possible to the customer's strategy, it is important to have a basic range online with which the physical stores can also be set up. Prior to this process, you look for a range that fits well with the customer's different product groups. I then translate the results of this research to the website, after which I set up links for various cross-sell positions. The aim is to sell more accessories, achieve a higher average margin for the customer and offer the consumer a complete package. By creating brand and advice pages I improve the visibility of the brands within the organization. To improve findability, I provide SEO-proof content, so that Google finds my written content more relevant than that of the competitor. This unique form of collaboration between supplier and retailer is a real win-win-win situation where the focus is always on one or more brands or product groups., Dhr. C. van den Boogaart, +31 (0) 6 - 514 131 00
• 08/2016 - 04/2019, Online Brand Specialist Mediamarkt Nederland, Hamilton Bright, In my role as Brand Specialist, I was responsible for placing a wide range of products on the Mediamarkt website for client Hama Nederlands with my own, uniquely written content. Beforehand, I first looked for opportunities to expand the range, after which I discussed these with the relevant category managers during commercial sales conversations. I then translated the outcomes of these conversations to the website. In addition, in my role I was able to provide input and advice for the right up- and cross-selling positions by bundling the right accessories with the right hardware. This unique collaboration between supplier and retailer has resulted in a wide online range of accessories from both hama house and guest brands and is similar to a large Mediamarkt branch where hama is the main supplier of accessories., Dhr. C. van den Boogaart, +31 (0) 6 - 514 131 00
• 04/2015 - 07/2018, Sales Promotor, Hama Group Netherlands, As a Sales Promoter, I visited several Mediamarkt branches every week and represented the house brand Hama and all guest brands within my area (including Marshall speakers, Happy Plugs, Sandisk memory). During the visit to the customer, it was my responsibility to ensure optimal presentation and visibility of the products from the hama range. I also ensure that the staff on the shop floor is aware of the latest innovations in accessories and I make proposals to expand the range. One of the most important parts of store visits is maintaining and improving contact with staff on the shop floor, management and the back office. The aim is to unburden the customer (Mediamarkt), keep them satisfied and thus build a long-term relationship., Dhr. R. Thorborg, +31 (0) 6 - 150 869 17
• 10/2014 - 03/2015, Afstudeerstage, Mediamarkt Amsterdam Centrum, Design research into building blocks for the new Retail world in which aspects of the new purchasing behavior of the offline consumer have been investigated. With the final advisory report, Mediamarkt Amsterdam Centrum can adjust its in-store communication policy., Dhr. W. Gabriel, +31 (0) 6 - 280 226 37
• 03/2013 - 09/2014, Apple Product Professional, Saturn Amsterdam Oosterdokseiland, Responsible for all sales related activities in the computer department. Specialized in the sale of Apple products., Dhr. W. Gabriel, +31 (0) 6 - 280 226 37
• 02/2014 - 07/2014, Project Tetterwijn.nl, Working on his own business by importing 5ltr bag-in-box wines from France, roasting them himself and selling them to students and starters who like to drink good table wine for a low price. This project was also part of the minor in Amsterdam entrepreneurship and was completed with good results., Dhr. E. Hendriks, +31 (0) 6 - 211 153 62
• 09/2011 - 02/2011, Stagiaire, afdeling sales, Nmbrs B.V, Working at Nmbrs, calling SME prospects, calling to request a quote, scanning/archiving quotes. Planning and giving online demonstrations. After sales. Writing a marketing communication plan to increase brand awareness aimed at Nmbrs SME., Dhr. M. Chevalier, +31 (0) 6 - 222 211 71
• 09/2010 - 2012, Ondernemer i.o. met DUCart.nl, Working with DUCart, through the Jong Ondernemen project. Responsible for setting up and running a company with Promotion/PR as its core task. www.ducart.nl, Dhr. J.D Fijnheer, +31 (0) 6 - 114 497 59
• 07/2006 - 02/2013, Verkoopadviseur, Mediamarkt Amsterdam Arena, Responsible for all commercial sales-related activities, including advising customers in the telecom field, concluding contracts and handling orders., R. Willems van Beveren, +31 (0) 6 - 412 391 34
• 10/1999 - 12/2005, Allround verkoopmedewerker, C1000 Veldt te Reeuwijk, Responsible for orders from various departments. Loading and unloading goods and optimally maintaining the range of various departments., Dhr. G. Veldt, +31 (0) 182 - 394 073