Hi, I’m
Paola Toniato
Hilversum,NH
Summary
Dynamic leader with a proven track record at Nike European Headquarters, adept in driving business growth initiatives and fostering teamwork. Excelled in project management and process improvements, enhancing revenue and team performance. Skilled in business leadership and verbal communication, consistently achieving strategic goals with innovative strategies.
Overview
18
years of professional experience
6
years of post-secondary education
Work History
Nike European Headquarters
Retail Business Director
05.2022 - Current
Job overview
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Drafted and distributed reports to assist board members with critical business decisions.
- Interacted well with customers to build connections and nurture relationships.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth. Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Assisted in recruiting, hiring and training of team members.
Nike European Headquarters
Partnership Transformation Director
06.2019 - 04.2022
Job overview
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability. Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Monitored office workflow and administrative processes to keep operations running smoothly. Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Drafted and distributed reports to assist board members with critical business decisions.
- Interacted well with customers to build connections and nurture relationships. Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Assisted in recruiting, hiring and training of team members.
Nike European Headquarters
Partners Concept Development Director
10.2018 - 05.2019
Job overview
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Formed strategic partnerships and connect to drive business development.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Converse
Strategic Account Trade Marketing Manager
10.2017 - 11.2018
Job overview
- Monitored and evaluated in-store and online programs and activities to measure effectiveness and recommend improvements.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Created trade marketing strategies to communicate strategies to merchandising and sales team members.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Developed strong partnerships with key accounts, resulting in increased sales and market share.
- Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
- Drove innovation in trade marketing approaches by staying up-to-date on industry trends and emerging technologies, ensuring a competitive edge.
- Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Delivered impactful presentations to secure buy-in from key stakeholders on proposed trade marketing initiatives.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Nike
Trade Marketing Manager
01.2014 - 09.2017
Job overview
- Monitored and evaluate in-store programs and activities to measure effectiveness and recommend improvements.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Managed and motivated team of 6 trade marketing executives.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision-making.
- Developed strong partnerships with key accounts, resulting in increased sales and market share.
- Led training sessions for sales representatives, enhancing their understanding of product offerings and value propositions.
- Fostered a culture of continuous improvement within the team through regular feedback loops and performance evaluations.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Nike
Marketplace Transformation Manager
01.2012 - 12.2013
Job overview
- Mentored junior team members in best practices for project management and process improvement techniques.
- Evaluated potential vendors and partners for their ability to contribute positively to the organization''s transformation goals.
- Consistently met or exceeded project deadlines through diligent planning and effective time management skills.
- Aligned departmental goals with overall company strategy, ensuring that individual efforts contributed directly to broader success.
- Streamlined processes by identifying inefficiencies and implementing improvements, increasing overall productivity.
- Reduced operational costs by optimizing resource allocation and eliminating redundancies.
- Established strong relationships with key stakeholders to ensure alignment of objectives and seamless execution of projects.
- Conducted thorough analyses of existing processes, identifying opportunities for improvement and implementing necessary changes.
- Created detailed project plans, including timelines, milestones, resource requirements, and risk assessments, ensuring timely delivery of results.
- Provided regular updates to senior leadership on the status of transformational initiatives, enabling informed decision-making at all levels.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Managed senior-level personnel working in marketing and sales capacities.
- Monitored project progress closely, adjusting plans as needed to address emerging challenges or changing priorities.
Industries Spa
Visual Merchandiser Manager
03.2010 - 12.2011
Job overview
- Evaluated store traffic patterns, optimizing product placement to maximize visibility and drive sales growth.
- Increased customer dwell time by creating inviting store environments that encouraged browsing and shopping.
- Spearheaded cross-merchandising initiatives, promoting complementary items together for increased basket value per transaction.
- Enhanced store aesthetics by designing eye-catching visual displays and window presentations.
- Balanced budget constraints with creative solutions when sourcing materials for custom-built displays or signage elements.
- Trained and supervised junior visual merchandisers, fostering a team-oriented environment focused on creativity and innovation.
- Improved overall store appearance through consistent maintenance of clean, organized displays that showcased products effectively.
- Developed strong relationships with vendors, negotiating favorable pricing for fixtures and display materials.
- Collaborated with store managers to develop tailored visual merchandising strategies for optimal customer engagement.
- Launched new product lines with specially designed displays that generated excitement among customers while showcasing unique features effectively.
- Conducted regular market research, staying updated on industry trends and incorporating them into display designs.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Spearheaded visual merchandising for 5 brand by creating strategic presentation plans.
- Improved field teams' sales by coaching on merchandising techniques.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Monitored and replenished display inventory and restructured according to available stock.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Developed merchandising strategy to efficiently move overstock.
- Presented store update suggestions and layouts to management and stakeholders.
Diesel
Retail Designer
11.2006 - 11.2008
Job overview
- Contributed to successful grand openings by overseeing all aspects of retail design from concept development through implementation stages.
- Coordinated with visual merchandisers to ensure consistency between store design and product presentation.
- Designed custom fixtures tailored to specific products, enhancing both form and function within the space.
- Presented design concepts to stakeholders, incorporating feedback and revisions as needed for final approval.
- Regularly communicated progress updates and design revisions to stakeholders, ensuring alignment with project goals and maintaining stakeholder satisfaction.
- Improved customer flow by strategically positioning fixtures and furniture within the stores.
- Created detailed floor plans using AutoCAD software for accurate store build-outs and renovations.
- Worked closely with construction teams to ensure design specifications were accurately executed during build-out phases.
- Researched industry trends, incorporating innovative ideas into retail spaces for a competitive edge.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Incorporated new design techniques to create innovative and eye-catching displays.
- Investigated current trends and innovative techniques to create unique displays.
- Presented store update suggestions and layouts to management and stakeholders.
Education
Istituto Universitario Architettura VeneziaVenice, Italy
M. Arch from Architectural Environmental Design
1999.09 - 2005.07 (5 years & 10 months)
Skills
- Business Leadership
- Strategies and goals
- Business Growth Initiatives
- Charismatic Leader
- People Management & Motivation
- Teamwork and Collaboration
- Project Management
- Budget Management
- Verbal and written communication
- Process Improvements
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Italian
Native language
English
Proficient
C2
Spanish
Advanced
C1
Dutch
Beginner
A1
Timeline
Retail Business Director
Nike European Headquarters
05.2022 - Current
Partnership Transformation Director
Nike European Headquarters
06.2019 - 04.2022
Partners Concept Development Director
Nike European Headquarters
10.2018 - 05.2019
Strategic Account Trade Marketing Manager
Converse
10.2017 - 11.2018
Trade Marketing Manager
Nike
01.2014 - 09.2017
Marketplace Transformation Manager
Nike
01.2012 - 12.2013
Visual Merchandiser Manager
Industries Spa
03.2010 - 12.2011
Retail Designer
Diesel
11.2006 - 11.2008
Istituto Universitario Architettura Venezia
M. Arch from Architectural Environmental Design
1999.09 - 2005.07 (5 years & 10 months)
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