Niosha Ahmadian
Tehran
Summary
Dynamic Group Media Sales Executive with a proven track record at Snapp Group, driving revenue growth through strategic partnerships and data-driven decision-making. Expert in media sales strategy and relationship building, I successfully spearheaded initiatives that achieved record-breaking revenue milestones, showcasing my leadership and analytical problem-solving skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Group Media Sales and Business Development Executive
Snapp Group
Tehran
12.2024 - Current
- As a Group Media Sales & Business Development Executive, I lead cross-industry media sales initiatives across Snapp Group’s ecosystem and external partners. My role focuses on identifying, engaging, and negotiating with diverse industry verticals to introduce and expand media presence on the Snapp super app.
- Key responsibilities and achievements include:
- Spearheading media sales strategies targeting both external clients and internal ventures such as Snapp Food, Snapp Market, Snapp Doctor, Snapp Shop, Snapp Cab, Snapp Pay...
- Developing and executing tailored media solutions that align with each partner’s business goals, contributing to significant revenue growth.
- Building strong, strategic relationships with key stakeholders across various sectors to drive adoption and awareness of Snapp Media offerings.
- Collaborating cross-functionally to ensure seamless campaign execution and long-term client satisfaction.
- Achievements: Played a key role in delivering a record-breaking revenue milestone within the first three months in the role.
Business Line Owner-Coffee & Chocolate Service
Snapp Food
Tehran
02.2024 - 01.2025
- As the Business Line Owner at “Snapp Food,” I hold a key leadership role where I am responsible for developing and implementing strategies to drive profitable growth. My primary focus is on marketing planning, new vendor acquisition, and analyzing market and consumer data through market research outputs. By leveraging these insights, I generate valuable insights to inform business decisions and enhance overall performance.
- In this position, I have successfully developed and executed growth strategies that have resulted in increased Daily Orders as a key Result in “Snapp Food”. I work closely with cross-functional teams to ensure alignment and collaboration in achieving business objectives. Additionally, I oversee the implementation of marketing campaigns, ensuring they effectively target our customer base.
- I stay updated on industry trends and consumer preferences, enabling me to make informed decisions that drive business growth.
- Overall, as the Owner of the Coffee and Chocolate Vertical at “Snapp Food,” I am committed to driving the success of the company through strategic planning, market analysis, and effective leadership.
Fashion Category Manager
Digikala
Tehran
07.2021 - 02.2024
- Successfully planning and executing merchandise assortments, resulting in category growth and increased profit margins.
- Utilizing a data-driven approach in the planning of best-selling assortments, promoting high-margin subcategories, and products.
- Considering various parameters, such as customer segment, average selling price, assortment health, best-selling size and color, and seasonal items, while making decisions.
- Generating daily, weekly, and monthly reports at various levels, including brand, supplier, sub-category, and product.
- Analyzing data to understand the best and worst-selling items.
- Making data-driven decisions to promote top-selling items, and reorder or remove underperforming products.
- Having worked closely with the BI team to implement new reports and KPIs, as well as with various departments such as marketing, product, and fulfillment, to drive category growth and increase customer acquisition.
- Launching a successful, sustainable section on the company website in collaboration with PR, marketing, product, and commercial teams. Contributing to the growth of the sustainable sector, and enhancing communication with users.
- Utilizing data from Power BI dashboards for daily, weekly, and monthly analysis to make business decisions.
- Collaborating with the marketing team to execute campaigns such as "new arrivals," "midseason sales," and "end-of-season sales."
- Focusing on maintaining a steady supply of best-selling products, and maximizing margins to offer higher discounts during big campaigns.
- Timing the purchase of new season assortments and ensuring timely reordering to maintain high levels of inventory.
- Considering best-selling subcategories and products while making purchasing decisions, and monitoring market trends.
- Responsible for the entire P&L of the category and strategy, and committed to achieving yearly and quarterly targets.
- Collaborating with international brand importers to ensure a comprehensive range of brands and assortments.
Head of Commercial/Ticket
Snapp Trip
Tehran
08.2020 - 07.2021
- - To create plans for business growth
- - To develop pricing structures and manage budget
- - To identify new opportunities and ensure market fit of products and services based on current sector trends and anticipated future market developments
Head of promotions/B2C line
Solico Group (Kalleh)
Tehran
03.2020 - 08.2020
- - Develop and implement sales promotion schedules designed to encourage the purchase of goods in B2C line
- - To increase short-term sales and improve the results of other marketing programs by dedicating planned promotions
- - Promotion strategy; promotion is one element of a company’s overall marketing program. Marketing and promotions managers work closely with other members of the marketing team to determine the role of promotions in the company’s overall strategy. The team may decide to use promotions to encourage retailers to increase stocks during an advertising campaign, or to encourage consumers to try a new product.
Senior Category Manager
Solico Group (Kalleh)
Tehran
04.2019 - 03.2020
- Category Manager, Dessert, Chocolate, Gluten Free Product & Baby Food Modern Trade
- - Preparing marketing plan and budget (strategy) per product for each channel on quarterly and annual basis
- - Categorizing and enhancing marketing channel
- - Formulate, direct and coordinating marketing (trade and consumer) activities and policies to promote products based on a systematic approach
- - Sales forecasting and strategic planning to ensure the sale and profitability of products and lines, analyzing business developments and monitoring market trends
- - Developing and implementing product go-to-market plans in accordance to all departments to execute it well
- - Training the salesmen toward the new sales and successful visit methods.
- Successful project:
- Developing new sales and marketing channel in Back to school project
- Increasing chocolate and dessert market share
Category Sales Development Manager
Bamilo
Tehran
11.2017 - 04.2019
- Responsible for Apparel men, Apparel women, kids, books and stationary categories; 11% of total company’s NMV.
- Run Black Friday initiative in fashion department increasing department share by 5% of total company’s NMV.
- Worked closely with finance department to monitor and manage working capital.
- Developed and monitored vendor relationships while strategically driving vendors to create unique assortments.
- Delivered best-in-market pricing and ensured fast delivery resulting in decrease in cancellation and refund rate of orders by 5%.
- Recognized potential of fashion category based on search results and market demand.
- Developed marketing and onsite strategies for each category and drove team to execute using clear communication.
- Developed strategy for fashion department to align with company’s OKRs, P&L, hiring objectives and KPIs. Defined and analyzed BI reports; defined and executed seller relationship management strategy and lead team to meet targets.
- Shaped and grew customer and vendor acquisition strategy from scratch. Accountable for setting up infrastructure to efficiently manage increasing number of vendors.
- Launched Apparel online shop (Iran katan ...) offering strong assortment, stock availability and competitive pricing in the market.
- Increased market share by 1.7%. Increased average selling price by 68%.
- Surpassed monthly targets of 20% NMV growth.
- Applied expertise and data analytics to help to reduce customer costs by 3%.
Sales Data Analyst
Danone Dairy Pars
Tehran
12.2015 - 11.2017
- A sales data analyst is responsible for the collection, analysis, and reporting of sales related data in an ongoing effort to increase overall sales productivity, also Interpreting data, analyzing results using statistical techniques and providing ongoing reports
- Developing and implementing databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality
- Acquiring data from primary or secondary data sources and maintaining databases/data analysis systems
- Working with Sales and development Group, preparing rolling forecast of sales and giving estimation data to marketing department for challenging its number and making it finalized also evaluate sales processes, programs, and systems to minimize costs and improve customer satisfaction.
Data Analyst
Solico Group (Kalleh)
Tehran
01.2012 - 12.2015
- Data Analyst job involves strategy, setting profit-based sales targets, quotas, sales forecasting, demand management and the writing and execution of a sales plan.
- Sales planners aim to increase sales volumes for their companies by researching leads and creating presentations to convince customers to purchase services or products.
Education
Master of Science - Marketing/Marketing Management, General
Industrial Management Training Institute
Iran02-2019
Master (MSc/MA) - Mathematics, Numerical Analysis
Islamic Azad University Science And Research Branch
Tehran01.2016
Bachelor of Science - Mathematics
Tabarestan
Mazandaran01.2011
Skills
- Media sales strategy
- Market analysis
- Data-driven decision making
- Cross-functional collaboration
- Vendor acquisition
- Revenue growth strategies
- Budget management
- Team leadership
- Relationship building
- Strategic partnerships
- Contract negotiation expertise
- Business development and planning
- Sales and marketing
- Presentation development
- Decision-making
- Analytical problem solver
- Revenue and profit maximization
- Business intelligence and analysis
- Excellent listening skills
- Client relationship management
- Negotiation techniques
- Campaign execution
Certification
- Marketing Management - 2019 Industrial Management Institute . IRAN
- MBA - 2012 Mahan Institute . IRAN
Languages
Persian (Farsi) Native, Turkish Upper intermediate, French Upper intermediate, English Professional
Timeline
Group Media Sales and Business Development Executive
Snapp Group
12.2024 - Current
Business Line Owner-Coffee & Chocolate Service
Snapp Food
02.2024 - 01.2025
Fashion Category Manager
Digikala
07.2021 - 02.2024
Head of Commercial/Ticket
Snapp Trip
08.2020 - 07.2021
Head of promotions/B2C line
Solico Group (Kalleh)
03.2020 - 08.2020
Senior Category Manager
Solico Group (Kalleh)
04.2019 - 03.2020
Category Sales Development Manager
Bamilo
11.2017 - 04.2019
Sales Data Analyst
Danone Dairy Pars
12.2015 - 11.2017
Data Analyst
Solico Group (Kalleh)
01.2012 - 12.2015
Master of Science - Marketing/Marketing Management, General
Industrial Management Training Institute
Master (MSc/MA) - Mathematics, Numerical Analysis
Islamic Azad University Science And Research Branch
Bachelor of Science - Mathematics
Tabarestan
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