Nimisha Gupta
Senior Pricing Analyst
Amstelveen
Summary
Highly communicative Pricing Analyst promoting more than 11+ years of leading Global Pricing, Financial Analytics, Price Governance, revenue generation brainstorming sessions. An intelligent professional with exceptional collaboration skills that drive pricing strategies. Offering talents in relationship development, public speaking and data research.
Overview
12
12
years of professional experience
Work History
Senior Pricing Analyst
Lucid Motors
05.2023 - Current
- Develop a B2C pricing strategy tailored to specific spare parts categories, utilizing models such as cost-plus, benchmarking, or value-based pricing, while considering the unique requirements and dynamics of the EU region. Present the strategy at the Director and EU Managing Director levels.
- Collaborate with a diverse team to generate ideas and strategies for entering a new market. Take ownership of developing a comprehensive presentation that outlines the proposed strategy and effectively present it to leadership for approval.
- Currently mentoring an intern within the company, providing guidance on various tasks and helping them automate manual processes for increased efficiency.
- Conduct in-depth secondary research, analysis, and optimization of competitor pricing to establish benchmark pricing for LUCID spare parts and accessories. Compile findings into a comprehensive PowerPoint presentation for pricing approvals from finance, marketing, and sales leaders, as well as the CEO, for both the EU and US markets.
- Developed a comprehensive excel based EU pricing model that calculates costs such as material cost, logistics, warehousing, and tariffs, incorporating markups to establish a robust cost-plus pricing strategy.
- Govern prices on salesforce and internal portals to be accessible for the service advisors to create work orders
- Perform multiple analyses to streamline all datasets, including cost and weight discrepancy analyses, to ensure accuracy and efficiency in data management.
- Led Excel and VBA training sessions for team members, equipping them with essential skills to improve efficiency and performance in their roles.
Pricing Analyst
S&P Global
04.2021 - 04.2023
- Responsible to connect with product managers to understand & analyze sales data and value drivers to create pricing guidance from ground zero for various S&P products, as no list price guidance is available for sales reps which leads to low price points
- Conduct comprehensive sales analysis to identify market trends, then develop a strategic presentation that provides actionable insights into market behavior for Department Directors.
- Mentored team members on the VBA dashboard I developed from scratch, ensuring its continuous improvement and optimization.
- To compile accurate sales data in order to study current market trends, Worked on ESG market profile and create tools to price ESG products based on current ESG customer distributions by regions, industry, segment and combinations
- Perform Cohort analysis, percentile analysis, data cuts by region, by segments, by industry, have-with analysis, win loss analysis, price change and NRR calculations
- Create base prices and multipliers, Design pricing tools based in excel and VBA to incorporate these base prices and multipliers which enables sales reps to get price guidance as one-stop solution
- Designed Price Increase Guidance tool which comprises of renewal price increase guidance percentage thus elevating overall NRR (net renewal rate)
- Study market retention of S&P products and create reoccurring dashboards in excel and Tableau to track the product performance
- Started as first hire for pricing team and now involved in interviewing and hiring individuals for pricing analyst and manager roles
- Monitored competitors' pricing activities to make effective decisions that would improve company revenue.
Manager
Sandoz Australia, Novartis Healthcare Pvt Ltd
05.2017 - 04.2021
- Provide a pricing and market access perspective to Phase 3 pivotal trial design team, analyze competitors clinical endpoints and supported development of target product profile scenarios
- Conducted Pricing and Market access landscape assessment for early pipeline assets
- Business case review for “in-licensing” deals by evaluating expected pricing, market uptake and sales potential
- Good understanding of pricing and reimbursement systems in Europe and Australia markets
- Responsible for evaluation country price and reimbursement business case strategy for payers negotiations, product launches, value based pricing including discount, outcome based, cost volume etc
- Contributed to the development of global list & net pricing strategy for new launch products also developing regional tiered pricing guidance and frameworks for innovative contracting models
- Working closely with business stakeholders and providing them data driven analytical insights to help them help formulate effective pricing strategies and aid effective pricing decisions
- Analyzing contract with Retail and wholesale channel to calculate rebate for generics dispense in Australian market based on price list, incentives, distribution fees, contracted conditions, contract period and various other factors models
- Launch sequence optimization analysis for new launches to maximise revenue in global markets
- Developed post LOE pricing strategies (list/net floor price guidance), monitoring pricing impact of Gx penetration, and also conducted workshops to support country affiliates to maximize sales potential
- Calculate elasticity of demand in a market for existing competitor drugs to analyze impact on revenue of Novartis future launch to help stakeholders decide an optimum price point
Senior Associate
Healthcare Solutions, GlaxoSmithKline Knowledge Centre - WNS
06.2015 - 05.2017
- Supported development of product value strategy by carrying out comparison of clinical trial endpoint and cost of therapy for competitors
- Govern evolution of List and Net prices for in-market brands to maximize commercial returns and minimize IRP based risks, supporting markets with tactics to optimize their price negotiations and develops strategies to limit impact on sales throughout the lifecycle of the portfolio
- Monitor Gross to Net revenue deductions in different channels across global markets to evaluate various discounting / contracting strategies implemented in order to optimize account level net prices
- Contribute to market access & price landscaping related activities in global markets and also develop market access materials in line with brand value strategy
- Involved in development of global pricing and contracting strategic management tool (with external vendor) to improve decision making and collaboration within access teams in organization
- Perform global launch sequence optimization analysis to ensure price optimization, mitigate risks and calculate optimal net present value of new launch brand
- Perform pricing analysis including IRP what-if scenario analysis, price erosion analysis, price volume mix, determining price potential, country pricing & access environment survey etc for global markets
Project Engineer
Kamal Cogent Energy Pvt Ltd
03.2013 - 06.2015
- Developed GUI (graphical user interface) in R to interact with salesforce and collect meter data in order to check data health
- It helped in summarizing anomalies and updated salesforce page recommending action needed to treat data and generate graphs of data in Rgtk Window
- Automation of manual task to analyze meters showing redundant data and need to be repaired
- In first phase, developed VBA tool to automate system, later worked on migrating the tool to R platform
- Involved in auditing low performing electrical appliance across North America and suggest installation of low power consuming devices by analyzing break even
Education
Bachelor of Technology – Electrical Engineer -
Global Institute of Technology
India 01.2008 - 1 2012
Skills
Pricing Strategies; Price Governance; Pricing tool development
Timeline
Senior Pricing Analyst
Lucid Motors
05.2023 - Current
Pricing Analyst
S&P Global
04.2021 - 04.2023
Manager
Sandoz Australia, Novartis Healthcare Pvt Ltd
05.2017 - 04.2021
Senior Associate
Healthcare Solutions, GlaxoSmithKline Knowledge Centre - WNS
06.2015 - 05.2017
Project Engineer
Kamal Cogent Energy Pvt Ltd
03.2013 - 06.2015
Bachelor of Technology – Electrical Engineer -
Global Institute of Technology
01.2008 - 1 2012
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