Niloofar Peyravi
Amsterdam,Amsterdam
Summary
Experienced Marcom leader with over 12 years of creating engagement and driving positive change in fast-paced environments across various sectors. Skilled in crafting and executing strategic communication plans using data-driven insights and compelling storytelling to achieve tangible results. Skilled at influencing and stakeholder management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Communications Manager
KPMG
Amstelveen
01.2023 - Current
- Developed a range of communication materials, including management video script writing and video editing, copywriting for newsletter content, posters, and the creation of internal intranet pages and sites.
- Effectively managed relationships with a diverse set of stakeholders at all levels, ensuring clear and consistent communication.( Reported directly to the CTO)
- Actively sought out feedback from stakeholders throughout the duration of a project in order to identify areas needing improvement or adjustment.
- Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
- Utilized analytics tools to measure the effectiveness of communication strategies and adjust tactics accordingly.
- Oversaw the KPMG's brand management, ensuring consistent messaging and visual identity across all communication channels.
- Developed and executed the communications strategy for the Advisory GenAI & Microsoft Copilot 365 AI enablement tool, driving a 60% adoption rate among employees
- Prepared detailed reports on campaign performance for senior management review.
Communications Business Partner
Unilever
Rotterdam
05.2021 - 08.2022
- Planned, executed, and hosted high-impact events (Global Virtual Classrooms & webinars) for over 5,000 participants worldwide
- Executed comprehensive communication campaigns across various formats and deliverables, including creating newsletter content, copywriting, designing, and publishing on social media accounts and SharePoint sites.
- Implemented multi-channel communication strategies using data analytics to address US Supply Chain gaps, enhancing internal relationships and aligning with company objectives.
Brand and content development
Nestlé Purina PetCare
Amstelveen
06.2020 - 08.2020
- Conducted comprehensive research to identify target audiences for a new product line in the Netherlands, leading to an effective and targeted marketing strategy
- Created detailed customer personas and developed content tailored for them, providing actionable insights to the management team
- Designed a cross-channel framework to boost conversions in specialty channels (B2B), streamlining operations and enhancing revenue.
Global Marketing and Communications Senior Manager
Jumeirah Hotels and resorts
Dubai
11.2013 - 08.2019
- Aligned communication strategies with external partners (Booking.com, Expedia, Agoda) to maintain Jumeirah's brand messaging consistency, ensuring a unified customer experience.
- Led the development and implementation of internal communication programs (e.g., quarterly town halls, Spirit of Jumeirah activations) improving company's culture
- Developed and executed a comprehensive internal communications strategy for a global workforce of 16,000 employees across 23 hotels
- Managed a multi-million dollar marketing budget for 6 hotels and 70 restaurants by consistently achieving or exceeding ROI targets (1.80)
- Partnered with senior leadership (GM & HM) to write and produce internal communication materials (e.g., interviews, press releases, presentations) to effectively communicate key messages and updates to all levels of the organization.
Education
MBA -
Nynrode Business University
Netherlands, Amsterdam 09-2020
Bachelor of Hospitality And Marketing -
Middlesex University
Dubai, Netherlands 09-2012
Skills
- Creative Storytelling and Copywriting
- Change management
- Graphic design software (eg, Adobe Photoshop, Canva)
- Video Editing Software (eg, Adobe Premiere Pro, Final Cut Pro)
- Strategic Planning & Execution
- Stakeholder Management
- Brand Management
- Community Management
- Project Management (Certified)
- Problem-solving aptitude
- Self Motivation
- Adaptability and Flexibility
Certification
- Human Side of Change, KPMG NL, 2023
- Microsoft Power BI Data Analyst Professional Certificate, Microsoft, 2023
- PMO certified Consultant, Project Management Institute (PMI), 2023
- Scrum Master PSM1- to be certified in Aug 2024
Languages
English
First Language
Dutch
Elementary (A2)
A2
Persian
Proficient (C2)
C2
Arabic
Upper Intermediate (B2)
B2
Timeline
Communications Manager
KPMG
01.2023 - Current
Communications Business Partner
Unilever
05.2021 - 08.2022
Brand and content development
Nestlé Purina PetCare
06.2020 - 08.2020
Global Marketing and Communications Senior Manager
Jumeirah Hotels and resorts
11.2013 - 08.2019
MBA -
Nynrode Business University
Bachelor of Hospitality And Marketing -
Middlesex University
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