NIKETA BENNY
Doha,Qatar
Summary
Results-driven Media Manager with 7 years of experience in planning and executing multi-channel campaigns. Skilled in managing multi-million-dollar budgets, optimizing ad performance, and leveraging data-driven insights to maximize ROI.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Media Manager
Mindshare, GroupM
Doha , Qatar
05.2024 - Current
- Company Overview: Client Profiles: Visit Qatar.
- Lead omnichannel media planning and execution across the GCC, Europe, and APAC, managing multimillion-dollar budgets for performance and brand campaigns.
- Create and present comprehensive media strategies based on detailed market analysis, audience insights, and competitive landscape to ensure campaigns meet performance goals
- Collaborate with creative and account management teams to align messaging, and ensure the media strategy enhances brand positioning and drives engagement across all platforms.
- Work closely with platform partners (Google, Social platforms, DSPs) to test beta products and external vendors to integrate new opportunities, optimizing campaign performance and precision targeting
- Train and manage a team of 4 junior planners, providing ongoing mentorship, guidance, and training on media planning, campaign execution, and performance analysis
- Analyze and optimize post-campaign performance using Google Analytics, campaign dashboards, and reporting tools
- Drive real-time optimizations based on key metrics like CTR, conversion rates, and CPA
- Spearheaded campaigns that drove a 25% increase in tourists to Qatar in 2024, demonstrating significant market impact
- Optimized retargeting strategies, resulting in a 24% increase in conversion rates and a 50% reduction in cost per conversion
- Consolidation of media budgets boosted reach by 52%, reducing overexposure while maximizing efficiency (recognized in a Google case study)
- Refined ad creatives and audience segmentation led to a 25% increase in CTR
- Deliver data-driven insights and strategic recommendations in post-campaign reports, identifying performance trends and opportunities
- Provide actionable guidance to optimize CTR, conversion rates, and budget allocation for future campaigns
- Provide accurate media forecasts on a yearly and quarterly basis, along with monthly media estimates to optimize inventory management and ensure company profitability
- Client Profiles: Visit Qatar
Senior Media Executive
Mindshare, GroupM
01.2021 - 01.2024
- Company Overview: Client Profiles: Visit Qatar, QNB Group
- Managed campaigns across various digital platforms including but not limited to DV360, Google Ads (Search, Display, YouTube, Performance Max), and Social Media channels such as META, Snapchat, Twitter, LinkedIn, and TikTok
- Utilized data-driven insights to identify target audiences, analyze behaviors across channels, and develop effective strategies for audience engagement
- Managed ad trafficking operations across multiple third-party ad networks and SSPs, ensuring seamless campaign execution
- Ensured brand safety measures were implemented across campaigns to maintain a secure and brand-appropriate advertising environment
- Created detailed campaign briefs and collaborated with performance teams to manage schedules and ensure timely campaign launches
- Responsible for managing client budgets, monthly reconciliation processes, as well as working with the billing department to resolve billing discrepancies and ensuring invoices are cleared timely
- Client Profiles: Visit Qatar, QNB Group
Digital Media Manager
Muse Advertising
01.2019 - 01.2021
- Company Overview: Client Profiles: QDB, Msheireb Properties & Museums
- Developed and executed major Facebook, Instagram, Twitter, LinkedIn, Snapchat, and YouTube campaigns within budget and scope of online objectives
- Conducted A/B testing for ad campaigns to identify most successful ad creative, audience, or placement, and further improving future campaign performance
- Developed SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors
- Utilized analytics to evaluate the end-to-end customer journey from multiple online channels, customer touchpoints, and social media platforms
- Client Profiles: QDB, Msheireb Properties & Museums
Digital Media Specialist
Empire Advertising
01.2018 - 01.2019
- Company Overview: Client Profiles: Education Above All, Manateq
- Managed nationwide fundraising campaign 'No Child Left Out' for Education Above All (EAA), which raised a total of 15 million QAR
- Developed social media editorial calendars and performance metrics to ensure consistency with the social strategy and alignment with audience interests
- Monitored and administered web analytics dashboards, reports and key reporting tools, further pointed out key areas of improvement as per the clients' goals
- Client Profiles: Education Above All, Manateq
Education
Bachelor of Information Technology -
VIT University
IndiaSkills
- Media Strategy & Planning
- Client Relationship Management
- Analytical & Problem Solving
- Time Management & Multitasking
- Leadership & Team Management
- Adaptability & Learning Agility
Certification
- Advanced Digital Marketing Certification | Digital Academy
- Google Marketing Certification | Google
- Facebook Blueprint Certification | META
- Snapchat Advertising Certification | Snapchat
- LinkedIn Marketing Solutions Certification | LinkedIn
Languages
English
Proficient
C2
Timeline
Media Manager
Mindshare, GroupM
05.2024 - Current
Senior Media Executive
Mindshare, GroupM
01.2021 - 01.2024
Digital Media Manager
Muse Advertising
01.2019 - 01.2021
Digital Media Specialist
Empire Advertising
01.2018 - 01.2019
Bachelor of Information Technology -
VIT University