Marketing leader with a passion for building bold lifestyle brands and cultural movements. With 20+ years of experience across fashion, design, lifestyle and experience-led brands, I turn brands into communities and strategy into impact. From Bugaboo to Westfield and The Brothel of Amsterdam, I connect purpose with creativity to spark emotion, drive growth and shape culture. Drawn to brands that break rules, inspire belonging, and connect across design, hospitality and community. Known for leading teams with empathy and clarity while delivering powerful omnichannel brand activations that move people and markets.
Digital marketing
Customer acquisition
Public and media relations
Budgeting and allocation
Marketing campaign development
Data analytics
Partnership development
Business development
Strategic planning
Staff management
Project management
Brand-building strategies