Nicole Wischnewski

earlier

Product Manager/ Buyer Ladies', Men's, Children's Underwear, Swimwear, Cosmetics, and Accessories

• Top Client/ Partner Focus
• Brand Strategy Definition
• Collection Management
• Development of Communication Concept

• Overseeing Design Process, Creative Concepts
• VM Strategy
• Member of Management Team

• Change Management & Restructuring
• Management Consulting
• Buying, Design & Sourcing Advice
• Branding & Marketing Focus
• Supply Chain Expertise

• Top Client/ Partner Focus
• Streamlining Buying and Planning Process
• Collection Management
• Overseeing Design Process
• Establishment of Buying Calendar
• Compliance & Quality Strategy
• Upgrade of Supplier Manual
• Member of Management Team

• Change Management
• Transformation Product-Development Dept. into Strategic Buying Department (38 heads)
• Strategic Re-definition of target customer group
• Assortment Strategy Definition
• Gatekeeper for Brand consistency
• Relation Management A-Brands
• Budget plan & OTB Management; Reporting
• Coach & Mentor for Buying Teams
• Marketing Plan
• Member of Management Team

• Strategic A Brand & Assortment Definition for all formulas
• Coaching T/O reporting & KPI analysis for Merchandise Management Dept
• Overseeing In-season Management
• Member of Management Team, Management Benelux
• Change Management
• Restructuring two separate Merchandise Management Organisations by merging them into one Benelux Organisation of 10 people
• Member of Management Team Benelux
• Realising steady growth in TO LFL for all depts in Benelux
• Profit increase by optimizing seasonal MKD policy
• Price Policy for Benelux Market
• Definition of T/O reporting & KPI analysis
• Acting Advisor on Benelux Collection in Central Buying Organisation in CH (Styling & Quantities), all departments
• Monthly exchange with all European entities

• Kids Wear Brand
• Brand concept/ identity
• Colours & Styling of seasonal collections
• Nomination of supplier sources in Asia
• Marketing strategy (printed media)
• Assignment of agents in the Benelux
• Set up of transportation and allocation network

(Responsibility was split into 2 jobs): Sourcing Manager Textile Division, all departments

• Definition of ESG's “General Terms of Trade” Far East
• Supplier Manual for Far East Buying
• Streamlining Buying Procedures Asia
• Shifting production towards new markets

Head of Division Kids Wear, Kids Shoes, Lingerie & Swim Wear

• Team responsibility of 7
• Turn-around of collection with focus on Benelux customer (textile & shoes)
• Buying plan (Avance, Bristol)
• Redefinition of price structure
• Adapt supplier base according to market needs

• Team responsibility for designer, jun. buyer and assistants
• Trend Spotting & Translation into commercial collections
• Monthly interaction with all European entities

• Definition of collection and assortment for the local market
• Decision on price points
• Merchandising, Allocation and stock-controlling
• Markdown management
• Liquidation of overstock through outlet-sales

Hamburg, Nuremberg, Mannheim etc.