Nicola Marie Sutherland

• The Country Planning role has been continually evolving and provides both strategic partnerships and functional support. I have been adaptable and have provided interim and long-term support to various regions within EMEA.
• Facilitated EMEA-wide visibility by distributing business updates via newsletters.
• Supported the refinement of marketing campaign prioritisation by leading workshops, sharing early performance indicators, and fostering collaborative partnerships.
• Connected local teams with broader business initiatives by consolidating cross-market learnings into structured reflections.
• Delivered insights and updates on slate performance effectively.
• Automating and managing connected trackers and overviews to track campaigns, budgets, and capacity.
• Close relationship with insights teams C&SA, FP&O, to collectively build insights to support regional marketing teams in making informed decisions.

My role evolved from a creative Resource Manager for EMEA to a Global Programme Manager. This expanded my responsibilities to include creating frameworks, developing workflows, and managing external partners.

• Support with any resourcing gaps within the Marketing and Product teams across disciplines.
• Develop and scale auditioning pipelines, and expand the diversity of our creative teams.
• Assessing resource requirements for Netflix partner teams through comprehensive, cross-functional creative briefs.
• Develops and enhances onboarding processes, which include owning and adapting the central learning hub, Netflix Partner College, to enable effective onboarding and training.
• Create global frameworks for assessing talent output, Partner Governance, and onboarding and training.
• Global frameworks for consistent standards through feedback, improvement commitments, and progress tracking, enabling informed business decisions.
• Build dashboards and tracking systems to review output.

• Overseeing all EU market studio launches and expansions against business deadlines.
• Produce and lead productions for editorials with Amazon Hardlines stakeholders across Europe.
• Negotiate partnerships with brands across Europe, contributing to the growth and diversification of the product portfolio.
• Collaborate with Marketing to devise campaign strategies incorporating brand partnerships.
• Working with legal to ensure vendor contracts meet Amazon and local regulations.

• Led a team of 6 producers based across studios in emerging markets, as a strategic thought partner for marketing campaign execution.
• Responsible for managing studios in emerging markets UAE, Egypt, India, Australia, and China.
• Set up production operations for new market expansions in Saudi Arabia and Singapore.
• Overseeing external production finances, including invoice validation and expense reconciliation.
• Lead on Amazon’s inclusion and diversity initiatives in emerging markets.
  

• Responsible for allocating creative tasks for all innovative projects incorporating freelance, specialist, and in-house creatives
• Key contact for sourcing and assigning creative resource to client projects across 3 regions.
• Ensured all legal paperwork was in order and complied with vendors and freelancers.
• Pulled data from in-house tracking tools to create reports for company revenue and external spend.
  

• Establish and set-up prioritisation and resource assignment workflows for a newly developed digital advertising studio team within the agency.
• Project managed and connective tissue between creative and account management teams in campaign execution.
• Designed and implemented a strategies for allocating projects and developed the foundation for operational processes.
• Led entrees for leading industry award ceremonies such as Cannes Lion, Lynx and Effies.
  

• Drove localisation of marketing comms across all EU markets.
• Led on securing interns from prestigious UK universities, many of whom have enjoyed long-term careers within company.
• Supported the MERT region launch (Middle East, Turkey, and Russia), involving training local Traffic Managers and onboarding new producers.