Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Natalie Haarlander

Amsterdam,NH

Summary

Seasoned marketing leader skilled at developing and implementing impactful strategies. Talented writer and content curator with expertise in relationship-building and project management.

Overview

23
23
years of professional experience

Work History

Marketing and Social Media Director

Expat Help
12.2021 - Current
  • Designed and built new website showcasing the brands' comprehensive services leading to an increase in site traffic by 60% and conversion by 40%.
  • Boosted brand visibility by developing and implementing targeted social media strategies.
  • Analyze performance metrics to assess the effectiveness of social media efforts, adjusting strategies as needed.
  • Maintain brand consistency across all channels by crafting tailored messages aligned with company values and goals.

Branding and Web Design

Freelance
04.2019 - Current
  • Acquire and support approximately three clients monthly from concept to completion on brand development, social media strategy, website design and implementation.
  • Work closely with clients to design effective marketing materials and strategies to meet customer needs and exceed goals.

Homemaker

Self
05.2014 - Current
  • Skilled at working independently and collaboratively in a team environment.
  • Apply skills in time management, budgeting, event planning, project management, multitasking, organization and negotiation.
  • Homeschooled two children for a year during COVID while traveling 48 states on a family RV trip.
  • Moved family to Amsterdam, Netherlands for three years for a cultural adventure.

Vice President of Strategic Marketing & Events

The Avalon Effect
06.2010 - 04.2014
  • Developed strong brand profile and marketing strategy for successful brand launch.
  • Directed marketing strategies to increase brand awareness, generate leads, and grow revenue.
  • Built website, blog, newsletter, collateral materials and social media platforms.
  • Managed and maintained all social media platforms building a loyal, engaged following.
  • Planned, executed and managed large and small-scale events (from 20-350 people), including workshops, conferences and trade shows.


Operations Manager

Balanced Management
08.2003 - 05.2010
  • Processed over 200 pre-foreclosure bank negotiations with homeowners and lenders.
  • Designed marketing materials, managed a multitude of projects, coordinated remodeling jobs, kept up to date with current market, new guidelines, trends and projected profits.
  • Reduced turnaround time for project completion through effective resource allocation and team management.

Director of Student Activities

Florida Southern College
07.2001 - 07.2003
  • Oversaw operations of over 50 student clubs and organizations, personally advising the Association of Campus Events planning 40-50 annually.
  • Enhanced student engagement by incorporating diverse activities and events into the programming lineup.
  • Led a team of three full-time staff members and two part-time work-study students to develop initiatives for increased student involvement and satisfaction.
  • Managed multiple budgets totaling over $200,000.

Education

Master of Arts - Integrated Marketing Communications

Emerson College
Boston, MA
05.2001

Bachelor of Arts - International and Intercultural Communications

Lynn University
Boca Raton, FL
12.2000

No Degree - International And Intercultural Communication

University of Pittsburgh
Abroad

Skills

  • Small and Large-Scale Event Planning and Management
  • Brand Development
  • Marketing Services and Communications Strategy
  • Social Media Management and Content Development
  • Website Creation
  • Project Management
  • Copywriting and Editing
  • Time Management
  • Visual and Creative Design
  • Proficient in Microsoft Office, Adobe Creative Cloud, Wix, GSuite, HootSuite, and more

Hobbies and Interests

  • Writing
  • Photography
  • Painting
  • Pilates and yoga
  • Party planning
  • Traveling
  • Cooking and baking

Timeline

Marketing and Social Media Director

Expat Help
12.2021 - Current

Branding and Web Design

Freelance
04.2019 - Current

Homemaker

Self
05.2014 - Current

Vice President of Strategic Marketing & Events

The Avalon Effect
06.2010 - 04.2014

Operations Manager

Balanced Management
08.2003 - 05.2010

Director of Student Activities

Florida Southern College
07.2001 - 07.2003

Master of Arts - Integrated Marketing Communications

Emerson College

Bachelor of Arts - International and Intercultural Communications

Lynn University

No Degree - International And Intercultural Communication

University of Pittsburgh

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Natalie Haarlander