Natalia Iran García Arenas
México City
Summary
Dynamic digital strategist with a proven track record at Liverpool, excelling in e-commerce management and digital marketing. Enhanced brand visibility through innovative email campaigns and data-driven decision-making, resulting in significant customer engagement. Adept at fostering teamwork and collaboration, driving successful projects that align with business objectives.
Overview
9
9
years of professional experience
Work History
Head of Digital Strategy and ECommerce – Beauty
Liverpool
10.2022 - 07.2025
- Partnered with creative team to develop processes for working collaboratively to achieve company objectives.
- Established a strong online presence for multiple brands by developing tailored social media strategies and leveraging influencers within niche markets.
- Conducted competitor analysis regularly to stay ahead of industry trends and identify opportunities for differentiation within the market.
- Championed an agile project management approach within the digital department to improve efficiency and responsiveness to rapidly shifting market demands.
- Improved mobile app performance, enhancing user experience through regular updates and bug fixes.
- Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
- Optimized website UX/UI design through extensive A/B testing, leading to higher visitor retention rates and increased conversions.
- Created landing pages and user funnels designed to capture leads, resulting in increased customer acquisition rates.
- Implemented social media strategies that successfully boosted brand awareness and engagement across multiple platforms.
- Streamlined digital marketing efforts for higher conversion rates by conducting thorough data analysis and adjusting campaigns accordingly.
- Maximized online sales with the development of user-friendly e-commerce websites and targeted email marketing campaigns.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Senior Seller Acquisition Team Lead
Shopee
11.2021 - 09.2022
- Managed and motivated employees to be productive and engaged in work.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed and maintained relationships with customers and suppliers through account development.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Improved safety procedures to create safe working conditions for workers.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Utilized product knowledge to educate customers on features and benefits.
- Developed and maintained strong relationships with customers and vendors to establish rapport and build trust.
Digital Commerce Lead
The Home Store
07.2021 - 10.2021
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Controlled costs to keep business operating within budget and increase profits.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Supported new client acquisition with superior strategy and world-class presentations.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
Business Development & Account Executive
Pickit
10.2020 - 04.2021
- Self-motivated, with a strong sense of personal responsibility.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
Brand Manager - Ecommerce and Digital Marketing
Tonymoly
06.2020 - 10.2020
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Introduced new inventory management system to streamline order fulfillment processes and reduce stock discrepancies.
- Increased brand awareness by spearheading effective social media initiatives and influencer partnerships.
- Effectively negotiated contracts with vendors, securing favorable terms while maintaining strong working relationships.
- Improved website visibility through development and implementation of SEO strategies.
Key Account Manager
Privalia
08.2016 - 05.2020
- Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.
- Managed cross-functional teams to execute successful product launches and promotional campaigns.
- Optimized website conversion rates through data-driven analysis and user experience improvements.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
Education
Master’s in Fashion Business & Product Development - Fashion Product Management
IED Madrid
Madrid05-2020
High School Diploma -
Jannette Klein University
México 06-2015
Skills
- Email marketing campaigns
- Data-driven decision making
- Customer experience design
- E-commerce management
- Brand consistency maintenance
- User experience optimization
- Digital project management
- Digital strategy development
- Digital marketing expertise
- Teamwork and collaboration
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Head of Digital Strategy and ECommerce – Beauty
Liverpool
10.2022 - 07.2025
Senior Seller Acquisition Team Lead
Shopee
11.2021 - 09.2022
Digital Commerce Lead
The Home Store
07.2021 - 10.2021
Business Development & Account Executive
Pickit
10.2020 - 04.2021
Brand Manager - Ecommerce and Digital Marketing
Tonymoly
06.2020 - 10.2020
Key Account Manager
Privalia
08.2016 - 05.2020
Master’s in Fashion Business & Product Development - Fashion Product Management
IED Madrid
High School Diploma -
Jannette Klein University
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