Natalia Ripoli

Brazilian with EU/right to live and work. Strategic commercial and innovation leader with 12+ years at Unilever, combining deep experience in product launches, route-to-market, and digital sales. Proven track record in leading high-impact GTM transitions and building new commercial models in Brazil and the Americas. Led acquisition and performance strategies for digital B2C channels and developed affiliate-style ecosystems with partners, reaching national scale. Comfortable leading cross-functional teams and translating consumer insight into commercially sound action.

• Built Unilever Ice Cream’s entire B2C business model from scratch, scaling to 8% of total sales via virtual stores and food delivery partners.
• Led the Americas GTM strategy during the M&A transition to form Magnum Company, ensuring commercial readiness in 5 countries.
• Spearheaded Unilever’s B2B digital transformation, reaching 80% digital order penetration and +10K downloads of the Kibon app.
• Launched a new dishwash category in Brazil, achieving 5% market share in the first year.
• Presented Unilever’s national strategy to over 1,000 people at the sales convention and led JBPs with global accounts.

• Digital Marketing (Insper)
• E-commerce (ComSchool)
• SEO (Goobec)