Natalia Nowell
Communications Specialist
London
Summary
PERSONAL BACKGROUND: I am a high performing communications specialist with a passion for people, communication and digital marketing. I have five years combined communications and marketing experience, delivering positive outcomes in crisis communication, organisation reputation management, client communications, and employee relations.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Specialist Employee Communications
Auckland Council
Auckland
05.2022 - 07.2023
- Developed communications plans to support crisis communications and company-wide communications across various channels.
- Identified new story opportunities and manage reputational issues quickly and effectively.
- Worked with team leaders to identify appropriate communications to keep staff informed.
- Planned and executed internal events to facilitate employee recognition, feedback, team building and interaction between employees and management.
- Developed disaster and recovery strategy for hazardous weather events on behalf of Auckland Emergency Management in relation to the January Flooding and Cyclone Gabrielle 2023.
- Advocated for staff members, helping to identify and resolve conflicts.
Enterprise Relationship Manager
Pure SEO Ltd
Auckland
12.2021 - 05.2022
- Project management of digital marketing campaigns to improve online visibility, client revenue and create quality and cost-efficient ad campaigns.
- Effectively balance client service delivery to maximise client spend across the portfolio.
- Successfully negotiates with client decision makers and relevant staff for ongoing revenue growth through monthly meetings and ongoing relationship management.
- Strategic account planning and execution with solutions-oriented problem-solving for long-term client relationships.
- Assessed client needs and developed plans to adequately address current and future objectives.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Increased profit margins by effectively controlling budget and overheads.
Marketing Communications Specialist
MacroActive Ltd
Auckland
09.2020 - 12.2021
- Advised clients on content ideas, best practice organic engagement and community building strategies across social media platforms.
- Drove content marketing campaigns to deliver high-quality content and optimize performance.
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed questionnaires and facilitated focus group discussions.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Maximised advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
Client Communcations Coordinator
Loyalty New Zealand Ltd
Auckland
03.2019 - 09.2020
- This role required the delivery of digital and direct marketing campaigns on behalf of clients. I was responsible for the New World Direct (grocery), Liquorland (Liquor store) and Henry’s (Liquor store) accounts.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
Marketing Executive
Conferenz Ltd
Auckland
11.2017 - 03.2019
- Ensured events were promoted effectively and within the allocated marketing budget.
- Developed technical and non-technical marketing presentations, public relations campaigns, press releases, and newsletters.
- Investigated key media partnerships and sponsorship opportunities.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Planned and executed internal and external communication plans to target key audiences and stakeholders.
- Managed relationships with key industry partners and implemented promotional initiatives to maximise marketing performance.
- Established targets for social media platforms to reflect business objectives and sales targets.
Marketing Assistant
Urban Dogs Ltd
Auckland
02.2017 - 09.2017
- Created engaging content for Facebook, and Instagram.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Education
Bachelor of Marketing Communications - Marketing And Media
Massey University
Auckland 02.2015 - 01.2018
Public Information Management Training -
New Zealand Civil Defence
07.2022 - 12.2022
SEO Fundamentals -
Pure SEO Ltd
12.2021 - 05.2022
Google Analytics And Google Ads Fundamentals -
Google Academy
12.2021 - 05.2022
Skills
Strong written and verbal communication
Internal and external communications
Copywriting and proof reading
Stakeholder relationship management
Digital and social media marketing
Communications channel development
Employee communications
Timeline
Public Information Management Training -
New Zealand Civil Defence
07.2022 - 12.2022
Specialist Employee Communications
Auckland Council
05.2022 - 07.2023
Enterprise Relationship Manager
Pure SEO Ltd
12.2021 - 05.2022
SEO Fundamentals -
Pure SEO Ltd
12.2021 - 05.2022
Google Analytics And Google Ads Fundamentals -
Google Academy
12.2021 - 05.2022
Marketing Communications Specialist
MacroActive Ltd
09.2020 - 12.2021
Client Communcations Coordinator
Loyalty New Zealand Ltd
03.2019 - 09.2020
Marketing Executive
Conferenz Ltd
11.2017 - 03.2019
Marketing Assistant
Urban Dogs Ltd
02.2017 - 09.2017
Bachelor of Marketing Communications - Marketing And Media
Massey University
02.2015 - 01.2018