Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hobbies
Personality Type
Occupation
Target
Personality Type
Occupation
Generic
Nadiia Shcherbyna

Nadiia Shcherbyna

Boxtel

Summary

I've been in marketing since 2017, worked as C-Level for FinTech group of a companies for more then 4+ years, later in parallel own FinTech SaaS sturt-up.

I am a marketer who has expanded my area of expertise - business strategy, innovation, finance, operations, business development, business analysis.

Since 2019, I start making marketing consultancy to support small and medium businesses (Retail, E-commerce, EdTech also FinTech startups) with marketing management A-Z also marketing&sales department turn-key automation.

Overview

6
6
years of professional experience

Work History

Strategic Marketing Consultant

Topdog.consulting
08.2023 - Current

Freenergics:

  • Marketing strategy and tactics development
  • Product marketing
  • Marketing project management


Consultant Project Manager

Evobox
08.2021 - 03.2022
  • Grantwriting
  • GTM evobox.io PaaS on US market
  • GTM evobox.io PaaS and on-premise on CIS market
  • Leads generation and funnel automation
  • External marketing communication and affiliate program

Co-founder, CMO

Babules, FinTech
11.2019 - 02.2022
  • Market research, GTM
  • Affiliate marketing
  • Product marketing
  • Traffic monetization

CMO

EuroGroshi, FinTech
09.2018 - 08.2019
  • Product marketing
  • Affiliate marketing
  • Traffic monetisation

Head of Marketing

Spekl
05.2018 - 08.2018
  • Desk market research
  • GTM

Marketing Project Manager

Andrey Krupkin Sales Bureau
11.2017 - 05.2018
  • Educational course launch and accounting
  • Project management

Education

PROJECTOR LABA LIFTMARKETING -

Professional Development Courses - Business Analysis

LABA
Kyiv
12.2023

Professional Development Courses - Product Management

Projector
Kyiv, Ukraine
2020

Professional Development Course - CEO

LABA
Kyiv, Ukraine
2019

Professional Development Course - Strategic Marketing, CMO

LABA
Kyiv, Ukraine
2018

Professional Development Courses - Project Management

IDP Business School
Kharkiv
2017

Master of Science - Biochemistry

Lviv National University
Lviv
2012

Bachelor of Science - Biochemistry And Biophysics

Donetsk National University
Donetsk
2010

Skills

  • B2B and B2C marketing
  • Desk market research
  • GTM and positioning
  • Content strategy
  • Affiliate management
  • Marketing operational and project management
  • Marketing budget and forecasting
  • Product marketing: Persona, CJM, CustDev
  • A/B tests user acquisition, onboarding, adoption and retention
  • Current database segmentation and monetisation
  • Customer support team management

Languages

English
Upper intermediate
B2

Timeline

Strategic Marketing Consultant

Topdog.consulting
08.2023 - Current

Consultant Project Manager

Evobox
08.2021 - 03.2022

Co-founder, CMO

Babules, FinTech
11.2019 - 02.2022

CMO

EuroGroshi, FinTech
09.2018 - 08.2019

Head of Marketing

Spekl
05.2018 - 08.2018

Marketing Project Manager

Andrey Krupkin Sales Bureau
11.2017 - 05.2018

PROJECTOR LABA LIFTMARKETING -

Professional Development Courses - Business Analysis

LABA

Professional Development Courses - Product Management

Projector

Professional Development Course - CEO

LABA

Professional Development Course - Strategic Marketing, CMO

LABA

Professional Development Courses - Project Management

IDP Business School

Master of Science - Biochemistry

Lviv National University

Bachelor of Science - Biochemistry And Biophysics

Donetsk National University

Hobbies

I love classical music, singing jazz and conducting a mixed choir. I am also fond of cycling and running.

Personality Type

INTJ-A

Occupation

Data oriented hybrid thinker Product&Growth Marketer

Target

Target detected - target completed mission accompleshed

Personality Type

INTJ-A

Occupation

Data oriented hybrid thinker Product&Growth Marketer

Similar Profiles

CREATE PROFILE
Nadiia Shcherbyna