Máximo Uceda Johnson

• Responsible of orchestrating and optimizing comprehensive strategies across Paid Marketing channels to deliver robust returns on investment for a diverse clientele.
• In charge of managing budgets, planning, optimizing, testing, implementing and analyzing lead generation campaigns ensuring they reached revenue and margin targets with a strong focus on ROI.
• Accountable for a great level of variation between checking content, collaborating with Sales, Design, Finance and other stakeholders, identifying new opportunities, keeping track of best practices and escalating underperforming business cases.

• Developed and executed data-driven Google Ads and LinkedIn Ads campaigns, utilizing audience segmentation and keyword analysis to successively increase conversions.
• Initiated sales-supporting B2B email marketing projects, implemented A/B testing methodology to analyzed email subject lines, content and CTAs.
• Performed comprehensive competitor analysis, using various tools and data sources to identify market trends, and gain insights into competitor strategies, which informed future long-term marketing strategies.
• Wrote engaging and successful marketing, advertising, and website copy.

Contributed to the implementation of online marketing strategies for the Studentjob websites in different countries as well as for Jobbird.nl and Uitzendbureau.nl, including:

• Email marketing
• Data analysis and reporting, mainly through Google Analytics
• Google Ads campaigns
• Graphic design for campaign media

• Created and grew Foodsbible, an Instagram account that reached over 7 million followers at its peak.
• Achieved a high engagement rate (getting up to 200 million views and over 5 million likes on some videos)
• Maintained the success of the page by consistently posting high quality content on a daily basis.
• Managed to build a community of people interested in a specific subject that was big enough to attract advertisers and brands.