Máximo Uceda Johnson

• Developed and executed data-driven Google Ads and LinkedIn Ads campaigns, utilizing audience segmentation and keyword analysis to successively increase conversions.
• Initiated sales-supporting B2B email marketing projects, implemented A/B testing methodology to analyze email subject lines, content and CTAs.
• Managed a content calendar, proactively addressing content gaps and engaging target audiences, resulting in a 30.6% increase of unique visitors on LinkedIn.
• Performed comprehensive competitor analysis, using various tools and data sources to identify market trends, and gain insights into competitor strategies, which informed future long-term marketing strategies.
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Wrote engaging and successful marketing, advertising, and website copy.

Contributed to the implementation of online marketing strategies for the Studentjob websites in different countries as well as for Jobbird.nl and Uitzendbureau.nl, including:

- Email marketing

- Data analysis and reporting, mainly through Google Analytics

- Google Ads campaigns

- Graphic design for campaign media

I created and grew Foodsbible, an Instagram account that reached over 7 million followers at its peak. The account had a high engagement rate (getting up to 200 million views and over 5 million likes on some videos), and my job consisted on maintaining the success of the page by consistently posting high quality content on a daily basis.

The objective that I was after when I created the account was to build a community of people interested in a specific subject (in this case food) that was big enough to attract advertisers and brands.