Máximo Uceda Johnson

• Responsible for the planning, execution and analysing data of Google Ads campaigns with a B2B focus that helped generate leads for the business which resulted in the conversion into clients of some of them.
• Designed, executed and analysed data of email marketing/sales campaigns through HubSpot with the objective on generating new leads for the business
• Responsible for managing social media channels (LinkedIn, Instagram, Facebook and Twitter) in order to contribute to the marketing strategy through social media marketing by creating engaging content and interacting with the community.
• Involved in the research of competitors in order to keep up to date with trends regarding the industry and to learn from their experiences in different marketing channels.
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Wrote engaging and successful marketing, advertising, and website copy.

Contributed to the implementation of online marketing strategies for the Studentjob websites in different countries as well as for Jobbird.nl and Uitzendbureau.nl, including:

- Email marketing

- Data analysis and reporting, mainly through Google Analytics

- Google Ads campaigns

- Graphic design for campaign media

I created and grew Foodsbible, an Instagram account that reached over 7 million followers at its peak. The account had a high engagement rate (getting up to 200 million views and over 5 million likes on some videos), and my job consisted on maintaining the success of the page by consistently posting high quality content on a daily basis.

The objective that I was after when I created the account was to build a community of people interested in a specific subject (in this case food) that was big enough to attract advertisers and brands. It is safe to say that this goal was accomplished in a more than satisfactory manner, which made it a good source of income during my years studying at university.