Mrinalini Sharma

As the Data and Systems Integrations Manager, I lead cross-functional teams responsible for building and maintaining robust, scalable data and systems integration frameworks across the organization. My role bridges strategy and execution, ensuring technology aligns with business goals while enabling cross-departmental efficiency.

-Team Leadership & Integration Management: Oversee and mentor teams dedicated to system and data integrations, driving operational excellence, innovation, and agility.

-CRM Ownership & Salesforce Ecosystem: Spearhead the ongoing development and optimization of our Salesforce CRM platform, including its service and marketing modules—ensuring seamless customer journeys and data flow across touchpoints.

-Data Architecture & Engineering: Manage and evolve our data architecture using Databricks for unified analytics and Tableau for intuitive business intelligence. Ensure data is accessible, secure, and primed for analysis.

-Strategic Data Framework: Design, implement, and maintain a robust metrics and reporting framework that provides business leaders with real-time, actionable insights via Tableau dashboards.

-Data Strategy & Executive Collaboration: Play a key role in shaping and executing the company's data strategy in partnership with the CTO, COO, and CEO—ensuring data-driven decision-making is embedded at every level of the organization.

• Established the first data team for the company, leading to an improved data-driven culture company-wide by implementing data governance policies.
• Worked with the CTO to create a data strategy for the company.
• Introduced and establishment an ETL warehouse in the company.
• Led various data cleaning and data structuring projects for CRM systems, ERP systems and customer success platforms.
• Worked with the IT director and procurement manager to create a procurement process for tooling within the company.
• Led the creation of the first predictive model on churn prediction within the company, resulting in a (12%) improvement in customer retention.
• Created roadmaps and project plans for the data team, resulting in a (50%) increase in team productivity.

• Improved the quality of content by providing data insights to content creators.
• Worked with the COO to increase data awareness and data literacy in the company.
• Developed a measurement framework for the content team.
• Introduced the need for data governance and data cleaning in the company to ensure data accuracy and reliability.
• Worked for sales, finance and marketing departments to create foundational KPIs.
• Introduced BI tooling within the company.

• Enhanced operational workflows by mapping business processes, resulting in a 20% increase in efficiency.
• Documented business process mapping to enhance operational workflows for 3 departments.
• Improved sales department performance by identifying opportunities, analyzing current data, and aligning SaaS metrics.

• Managed vaccine, medication, and accessory supply chain for infants, resulting in 15% cost savings.
• Supervised administration for various tasks.
• Coordinated medication and clothing distribution to newborns.
• Increased newborn healthcare awareness through planning and executing awareness programs in local communities.

• Facilitated seamless customer experiences and business improvement by collaborating with internal and external stakeholders.
• Negotiated and drafted contracts for group bookings and corporate rates, managing 50+ successful contract negotiations.
• Managed quarterly financial statements tailored to corporate clients.
• Efficiently coordinated receivables and payables in collaboration with clients and the internal finance team.
• Played a pivotal role in revenue management, including budgeting and revenue forecasting for the operations department.
• Demonstrated crisis management expertise during group events to ensure smooth operations.

• Trained and contributed in operations of 4 major departments i.e., : Front office, food and beverage, kitchen and housekeeping.