Moska Rauf

As a designer at Hallinger Menswear, I had the privilege of designing an innovative collection that perfectly aligned with the brand's vision. Through extensive research on trend colors, key shapes, details, trims, and graphics, I consistently delivered fashion-forward designs that resonated with the target audience. Additionally, I presented my research to the menswear department, determined key looks, developed moodboards, created tech packs, and played an integral role in the sample approval and fitting process. Furthermore, I actively sought inspiration by shopping in the Netherlands and abroad, ensuring a fresh and relevant design perspective.

Key Responsibilities:
- Designed an innovative collection that adhered to the brand's vision and target market.
- Conducted thorough research on trend colors, key shapes, details, trims, and graphics, ensuring the collection remained on-trend and appealing to customers.
- Presented research findings to the menswear department, providing valuable insights at the beginning of each season.
- Determined key looks and themes for the collection, creating a cohesive and impactful design narrative.
- Developed seasonal and drop moodboards, capturing the desired aesthetic and inspiring the design team.
- Maintained up-to-date collection overviews, ensuring accurate documentation of designs and production details.
- Created detailed tech packs (BOM sheets) for manufacturers, guaranteeing precise execution of design specifications.
- Approved samples and attended fittings, providing guidance to achieve the desired fit, quality, and design intent.
- Sought inspiration by actively shopping for trends, visiting fashion capitals and exploring local and international markets.

As the co-founding director of Hidden Treasures, an online vintage boutique, I played a key role in various aspects of the business, ensuring the successful operation and growth of the company. My responsibilities encompassed sourcing vintage finds, preparing clothing for photoshoots, styling, photographing and editing, researching marketing strategies, measuring and describing items for online listings, managing advertising and social media, organizing the studio, packing and shipping, and handling administrative tasks.

Key Responsibilities:
- Sourced unique vintage finds from vintage shops throughout the Netherlands, ensuring a diverse and curated collection for customers.
- Prepared clothing items for photoshoots, performing tasks such as repairing, cleaning, and ironing to present the pieces in their best condition.
- Styled clothing and accessories for photoshoots, creating visually appealing and on-trend looks to showcase the items' potential.
- Photographed and edited product images, ensuring high-quality visuals that accurately represented the vintage pieces.
- Conducted research on effective marketing strategies, specifically focusing on social media, to promote and increase visibility of the boutique.
- Measured and described clothing items in detail, creating accurate and enticing listings for potential customers.
- Managed advertising campaigns and social media platforms, updating content in alignment with sales objectives and engaging with clients.
- Maintained the organization and cleanliness of the studio, optimizing efficiency for sales, packaging, and inventory management.
- Handled packing and shipping processes, ensuring timely and secure delivery of purchases to customers.
- Performed administrative tasks, including maintaining sales records, inventory management, and organizing purchasing details in Excel.

As the founder of Musthave Mondmaskers, a brand I established during the onset of the COVID-19 pandemic in The Netherlands, I successfully built and managed a profitable business focused on selling handmade masks. One of the distinguishing features of the brand was its commitment to giving back to the community, with a portion of the profits dedicated to supporting a chosen charity.

Key Accomplishments:
- Launched Musthave Mondmaskers at the beginning of the COVID-19 pandemic, leveraging the growing demand for masks to establish a successful brand.
- Created and implemented a business strategy that ensured the production and sale of high-quality handmade masks, meeting customer needs and preferences.
- Established a partnership with the voedselbank (food bank) in Amsterdam as the chosen charity, addressing the challenges they faced during the pandemic.
- Developed and executed marketing and promotional campaigns to raise awareness about Musthave Mondmaskers, resulting in increased sales and brand recognition.
- Managed all aspects of the business, including sourcing materials, production, inventory management, order fulfillment, customer service, and financial operations.

Skills Utilized:
- Entrepreneurship: Leveraged my entrepreneurial mindset to identify a market need and develop a viable business model.
- Leadership: Successfully led the brand from inception, overseeing all operations and guiding the team to achieve business objectives.
- Business Strategy: Formulated and executed effective strategies to navigate the competitive landscape and maximize brand growth.
- Marketing and Sales: Developed and implemented marketing initiatives to drive sales and expand brand reach.
- Social Responsibility: Demonstrated commitment to the community by donating a portion of profits to the voedselbank in Amsterdam.

As a design intern at Sissy Boy, a renowned fashion brand, I had the opportunity to support multiple senior fashioners and contribute to various aspects of the design process. I actively assisted the designer in their daily tasks and worked collaboratively on the creation of multiple collections.

Key Responsibilities:

• Provided support to senior fashioners by assisting with various design-related duties and tasks.
• Conducted thorough research on current industry trends, staying up-to-date with the latest developments and incorporating them into the design process.
• Collaborated closely with the designer in charge, actively contributing to the design of multiple drops and collections.
• Utilized software tools such as Adobe Illustrator (AI) and Photoshop (PS) to work on graphics, color cards, and other design elements.
• Prepared professional presentations, ensuring high-quality visual representation of design concepts and ideas.
• Worked closely with production teams to ensure smooth coordination and execution of design projects.
• Created detailed sketches and tech packs, providing precise specifications for the production process.
• Assisted in preparing fittings and accompanied designers during fittings to evaluate and refine designs.
• Assisted during photoshoots with styling the models.

Key Achievements:

• Successfully contributed to the design of multiple drops and collections, showcasing creative and technical skills.
• Received positive feedback from senior fashioners for attention to detail and the ability to meet deadlines.
• Demonstrated strong teamwork and collaboration by effectively supporting and working alongside the design team.

As a design assistant, I had the opportunity to collaborate closely with Emily Hermans and a small team, contributing to the creation of a collection. I actively participated in various aspects of the design process, including graphics and shape development. Additionally, I assisted in fittings, conducted pattern alterations, and played a vital role in product development and sampling. Furthermore, I was responsible for preparing and providing support during photoshoots.

Key Responsibilities:
- Collaborated closely with Emily Hermans and the design team in the creation of a collection, contributing to the design process.
- Assisted in the development and execution of graphics, ensuring alignment with the brand's aesthetic and vision.
- Worked on shape development, exploring different silhouettes and design elements to enhance the collection's visual appeal.
- Attended fittings, ensuring that garments fit properly and making necessary pattern alterations to achieve desired results.
- Played an integral role in product development and sampling, ensuring the quality and functionality of the designs.
- Prepared for photoshoots, coordinating logistics, organizing garments and accessories, and assisting during the shoot to ensure a smooth process.
- Collaborated with other team members to meet project deadlines and maintain efficient workflow.

During my short intern period at Emily Hermans, I had the privilege of collaborating closely with Emily Hermans and a small team, actively participating in the creation of a collection. My responsibilities included working on graphics and shape, attending fittings, preparing pattern alterations, assisting in product development and sampling, and providing customer service in Eindhoven.

Key Responsibilities:
- Collaborated closely with Emily Hermans and the design team, contributing to the creation of a collection by working on graphics and shape development.
- Attended fittings, gaining insights into the fitting process and preparing the necessary alterations to achieve the desired fit and design.
- Assisted in product development and sampling, participating in the creation of prototypes and evaluating their quality and functionality.
- Conducted customer service activities, interacting with customers in Eindhoven, addressing inquiries, assisting with purchases, and ensuring customer satisfaction.
- Actively contributed to the overall workflow, supporting various tasks and projects within the team.

As a design intern, I had the opportunity to work closely with Ellen Willink in a small team, collaborating on various design projects. My responsibilities encompassed product development, pattern making, attending fittings, handling sales, ensuring the seamless execution of design processes.

Key Responsibilities:
- Collaborated closely with Ellen Willink and the design team, contributing to various design projects and assisting in product development.
- Executed pattern making, transforming design concepts into technical specifications for production, ensuring accuracy and precision.
- Attended fittings, assisting in garment adjustments and ensuring the desired fit and aesthetic were achieved.
- Assisted in the sales process, providing support to customers, showcasing product features, and driving sales.
- Participated in team meetings to discuss project objectives, provide input, and contribute to the overall design strategy.
- Maintained a keen eye for detail, ensuring the quality and consistency of design elements throughout the production process.
- Coordinated with other departments, such as production and marketing, to ensure seamless communication and execution of design projects.