Monika Kaleva-Todorova
Alphen aan den Rijn,South Holland
Summary
Accomplished digital marketing professional with extensive experience in digital engagement, analytics reporting, and social media campaign analysis. Proficient in MailChimp, Canva, and various content publishing tools. Demonstrated expertise in SEO practices, keyword research, and influencer collaboration. Adept at managing budgets, enhancing brand awareness, and driving community engagement across multiple platforms including Pinterest and Instagram. Skilled in customer relationship management and conflict resolution with a strong understanding of EMEA cultural sensitivity. Career goal: to leverage digital media consultancy skills to drive innovative marketing strategies for global brands.
Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
10
10
years of professional experience
2019
2019
years of post-secondary education
Work history
Social media marketing manager
Tayvio
Miami
10.2023 - Current
- Increased brand awareness by developing and implementing social media marketing strategies.
- Boosted customer engagement with creative content and interactive campaigns by 25%.
- Managed social media channels to enhance brand image and customer rapport.
- Conducted market research, shaped effective marketing initiatives.
- Crafted compelling narratives, improved brand identity.
- Implemented regular posting schedules across all social media accounts, maintained active online presence.
- Optimised content according to latest trends, captured audience interest effectively.
- Engaged consistently with Instagram community via direct messages to promote loyalty.
- Managed social media content, boosting profile views through target audience engagement.
- Supported brand consistency with engaging content focused on brand mission and values.
- Increased Instagram engagement through strategic interaction with hashtags and follower comments.
- Used social media analytics tools to track and optimise campaigns.
- Leveraged data analytics tools for insightful decision-making.
Financial advisor
City of Glasgow College
Glasgow
04.2018 - 08.2020
- Developed rapport with students by offering guidance and support.
- Enhanced student satisfaction with personalised advice sessions.
- Conducted workshops to boost academic success rates.
- Collaborated with faculty members for improved teaching methodologies.
- Prepared comprehensive financial reports for improved decision making.
- Collaborated with team members to guarantee efficient workflow and timely data entry.
- Carried out thorough staff training with regular progress appraisals to motivate high-achieving data entry teams.
- Monitored data entry operations to enforce timeframe compliance.
Store manager
Subway
Glasgow
02.2015 - 01.2018
- Developed a team-oriented environment by implementing effective leadership strategies.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Streamlined operations to maximise efficiency and minimise waste.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Assisted customers in locating products around the shop floor promptly.
- Coached underperforming employees improving their job performance significantly.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
- Planned logistical operations for safe transportation, storage and sale of goods.
- Analysed consumer data to predict future purchasing trends for informed decision-making.
Education
Bachelor of Science - Psychology
Glasgow Caledonian University
Glasgow, Scotland September 2014 - 05.2018
Diploma of Higher Education - Languages
SOU A.S. Pushkin with languages
Varna, Bulgaria 2009 - 2014
Skills
- Digital engagement
- Organisational efficiency
- Digital marketing
- Key audience analysis
- Pinterest marketing
- Community engagement management
- Social customer care
- Brand awareness
- IG reels
- Social media campaign analysis
- Keyword research
- SEO
- Digital media consultancy
- EMEA cultural sensitivity
- Social analytics and reporting
- Content creation
- Canva
- Social media scheduling tools
- Copywriting
- Trend identification
- Live chat operation
Languages
Bulgarian
Native
English
Fluent
Russian
Elementary
Macedonian
Elementary
Dutch
Beginner
Affiliations
- Travelling
- Baking
- Content creation
Accomplishments
2 published stories in School books made for charity purposes
Won 1st place of the best project in university in Behavioural Psychology class
Won 2nd place of the regional competition in Subway, Glasgow for "The fastest food maker"
References
References available upon request.
Timeline
Social media marketing manager
Tayvio
10.2023 - Current
Financial advisor
City of Glasgow College
04.2018 - 08.2020
Store manager
Subway
02.2015 - 01.2018
Bachelor of Science - Psychology
Glasgow Caledonian University
September 2014 - 05.2018
Diploma of Higher Education - Languages
SOU A.S. Pushkin with languages
2009 - 2014
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