Mohamed Baâdoud
Badhoevedorp
Summary
Experienced and results-oriented finance professional with expertise in direct sales, channel sales, business unit, functional and sales operations financial management, strategic planning, FP&A management, business decision support, with 10+ years of management experience
Overview
27
27
years of professional experience
1
1
Certification
Work History
Finance Manager FP&A - EMEA Channel Sales
NetApp Inc
01.2011 - Current
- Financial management responsibility of the EMEA channel partner program & strategy, System Integrator and Alliances sales, to drive $1.6B+ in partner revenue
- Key contributor in strategic direction of EMEA Channel and partner programs, System Integrators and Technology Alliances as key member of EMEA Channel Sales Leadership Team
- Create, develop, forecast, determine ROI, impact analysis, operationalize, track and budget EMEA partner programs, promotions and incentives to drive both partner and company growth & profitability
- Perform partner profitability analysis, channel margin modeling, capex modeling, support services analysis
- Manage $100M+ partner program (Contra revenue) and $50M+ OPEX, CAPEX and HC budget in EMEA collaborating with EMEA and WW channel leadership
- Lead planning, monthly forecasting, corporate, external and management reporting, AOP, flux analysis, trending, ROI, accounting, and operational oversight across EMEA
- Lead a team of 3, as well as the operations team at our CoE in Bangalore and provide guidance to the EMEA country finance managers
- Measure program effectiveness, ROI, KPI's and created EMEA channel control book
- Subject matter expert (SME) on all partner incentive and contra revenue accounting policy, program rules and financial and program compliance
- Work closely with programs and operations teams to develop financial controls in incentive processes
- Coordinate information flow to accounting teams and Auditors (internal & external)
- Set-up and managing a back-office team of 15 experts in our Center of Excellence office in Bangalore / India supporting me with the Sales & Channel Operations activities
- Lead financial negotiations of partner / NetApp funding agreements with specific partners (Cisco, Accenture, Fujitsu)
- FP&A and decision support for all organizations
Financial Controller EMEA
EPSON Europe BV
04.2003 - 12.2010
- Financial management responsibility for the EMEA OPEX of €500M
- Key tasks involve preparing, planning and controlling 3-year and annual budgets and (rolling) forecasts of EMEA OPEX
- Ensure timely and accurate monthly closing and reporting of profit and loss, balance sheet reviews, consolidation of results, provide explanation and commentary on variance analyses of actuals versus budget and forecast, present financial plans and results EMEA top management, and report accordingly to HQ in Japan
- The role also includes liaising with global headquarters and 12 European regions, supporting cost reduction programs, managing internal controls, overseeing MIS systems, and managing two Assistant Controllers
- Partner with business unit and budget owners and acts as their business partner to understand their needs and requirements and prioritize accordingly
- Key member of leadership team in a major project streamlining and centralizing all EMEA supply chain and distribution centers into one central EMEA DC in the Netherlands
- This resulted in a yearly cost saving of €8M (-12%)
- Implemented (with support of IT) cost center and management reports based on SAP BW
- Provide periodic and ad-hoc management reports and analyses to EMEA top and senior management to assist in decision making
Financial Analyst
McAfee BV
12.2000 - 03.2003
- Responsible for financial planning, forecasting, analysis, budgeting, controlling, management reporting, sales target setting, commission and bonus calculation and other ad-hoc reporting and analyses for the EMEA McAfee Sales Business Unit
- Reporting to the Business Unit Controller and Managing Director
- Involved in developing a Dashboard system for the Managing Director
Financial Analyst - IBSS (Service) Field Finance Department
Applied Materials Europe
02.1998 - 11.2000
- Responsible for planning, budgeting, forecasting, controlling, variance analysis, and consolidation of EMEA IBSS (Service) business
- This covers the complete Profit and Loss accounts
- Prepare revenue recognition analyses, margin analyses, spare part analyses, and other periodic and ad-hoc analyses and internal management reports and KPI's
- Reconciling Legal and Management Books.
Education
Business & Managerial Economics -
Amsterdam University of Applied Sciences
01.1998
Arabic Language and Literature - undefined
University of Amsterdam
01.1997
High School-HAVO Lyceum - undefined
Montessori Lyceum Amsterdam
01.1993
Skills
- FP&A
- Strategic Finance and Business Planning
- Business Partnering and Commercial Finance
- Direct Sales / Channel Sales / Partner and Corporate Alliances Sales
- Contra Revenue and Channel Partner Programs
- Software revenue recognition
- Enterprise Software and Hardware
- SOX, Compliance and Due Diligence
- Team Building
- Training and Development
- Oracle
- Oracle HFM
- Oracle PeopleSoft
- Oracle eBI
- Tableau
- Financial Modelling
- SAP
- MS Office
Certification
- Management Leadership Training, 2019
- Presentation Skills, 2015
- Hyperion Enterprise Solutions, Certified Administrator, 2010
Languages
Dutch
English
Arabic
French
German
Timeline
Finance Manager FP&A - EMEA Channel Sales
NetApp Inc
01.2011 - Current
Financial Controller EMEA
EPSON Europe BV
04.2003 - 12.2010
Financial Analyst
McAfee BV
12.2000 - 03.2003
Financial Analyst - IBSS (Service) Field Finance Department
Applied Materials Europe
02.1998 - 11.2000
Arabic Language and Literature - undefined
University of Amsterdam
High School-HAVO Lyceum - undefined
Montessori Lyceum Amsterdam
Business & Managerial Economics -
Amsterdam University of Applied Sciences
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