Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Mohamad Tabaja

Rotterdam

Summary

Performance Marketer with experience across web, apps, and gaming industries. Proven track record in driving user acquisition and revenue growth through multi-channel campaigns. Skilled in affiliate collaboration, budget management, and cross-functional teamwork. Analytically-minded with a focus on optimization and compliance.

Overview

3
3
years of professional experience

Work History

Performance Marketing Manager

Sam Media
11.2022 - Current

Managing campaigns across platforms like Google Ads, Meta Ads, and Propeller Ads, Tiktok adsfor optimal user acquisition.
Working closely with VAS industry affiliates to expand reach and revenue.
Working on different verticals across gaming, video, astrology, and more, adapting strategies to fit each vertical.
Managing budgets exceeding $500k/month, ensuring ROI and scalability.
Working with data, tech, and design teams to execute campaigns seamlessly.
Daily deep analysis to optimize landing pages, boosting conversions and performance.
A/B testing and innovation to drive ongoing campaign optimization and growth.

Performance Marketing Specialist

Mobile Arts
05.2022 - 12.2022

Manager & Trainer for a Team of Media buyer.
Working to achieve the goal of the Team.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising.
Creating & optimizing High Budget campaigns across the digital landscape Meta , Google ads , Tiktok ads , Bigo ads , Snapchat.
Measuring and reporting performance of all digital marketing campaigns, and assessing against goals
(ROI and KPIs).
Brainstorming new and creative growth strategies.
Collaborating with internal teams to achieve the unit Goal.
Utilizing strong analytical ability to evaluate end-to-end customer experience.

Media Buyer

Mobile Arts
12.2020 - 04.2022

Google Ads, TikTok Ads,Bigo Ads, Fb Ads specialist.
Handling CPI,CPA and WAP Marketing campaigns for customers.
Track and compare results through Power Bi, Adjust.
Manage and track keyword bids, expenditure caps and other primary account metrics.
Manage and retain keyword list updates and Ad group performance.

Develop new paid ads, ad groups and accounts and support the formation of new marketing initiatives
Plan, execute, and analyze user acquisition campaigns across performance UA channels
Optimize campaigns based on ROI.
Manage and Run Campaigns with High budget to get Maximize ROI

Education

M.D. - International Management & Finance

Universita Degli Studi Di Bergamo
Bergamo, Italy
06.2021

BBA - Banking And Finance

Lebanese International University
Nabatieh, Lebanon
06.2020

Skills

  • Team Leadership
  • Time Management
  • Project Management
  • Lead Generation
  • App marketing
  • Marketing strategy
  • MS Office
  • Power BI Experience
  • Google Analytics

Languages

Arabic
Native language
French
Intermediate
B1
English
Upper intermediate
B2
Dutch
Elementary
A2

Timeline

Performance Marketing Manager

Sam Media
11.2022 - Current

Performance Marketing Specialist

Mobile Arts
05.2022 - 12.2022

Media Buyer

Mobile Arts
12.2020 - 04.2022

M.D. - International Management & Finance

Universita Degli Studi Di Bergamo

BBA - Banking And Finance

Lebanese International University
Mohamad Tabaja