Mirthe Hartog
Amsterdam
Summary
Highly organized and discreet Executive Assistant with over 15 years of experience supporting both high-profile private families and C-level executives at multinational companies. Skilled in managing complex calendars, coordinating domestic and international travel, overseeing confidential matters, and ensuring the seamless operation of demanding households and executive offices. Known for professionalism, adaptability, and a proactive approach in anticipating needs with minimal supervision.
Overview
19
19
years of professional experience
Work History
Senior Executive Assistant
High Profile Private Family
03.2021 - Current
- Provided comprehensive personal and administrative support to a high-net-worth family of five.
- Managed household calendars, appointments, and events across multiple properties.
- Coordinated travel logistics including private aviation, yachts, visas, accommodations, and itineraries.
- Oversaw household staff scheduling, recruitment, and supervision.
- Handled confidential documents, correspondence, and sensitive financial information.
- Ran personal errands, managed gift purchasing, and planned private parties, lunches, dinners and events in Amsterdam and London.
- Liaised with service providers, vendors, and contractors to ensure property maintenance.
- Maintained inventory of luxury items.
- Acted as a point of contact between the family and external contacts with utmost discretion.
Executive Assistant to the Global President
PVH - Tommy Hilfiger / Calvin Klein
01.2015 - 01.2021
- Provided high-level professional and personal support to the Global President.
- Served as the primary point of contact between the President and eight Vice Presidents.
- Managed complex international and domestic calendars, coordinating across multiple time zones.
- Arranged extensive travel logistics.
- Organized large-scale events, including fashion and team gatherings for over 1,000 attendees.
- Coordinated and facilitated internal and external board meetings and executive dinners.
- Oversaw and triaged a high-volume executive email inbox, ensuring timely follow-up and discretion.
- Drafted and distributed internal communications and leadership announcements.
- Prepared and submitted detailed expense reports on behalf of the President.
- Led and managed a team of four management assistants, providing guidance and performance oversight.
- Oversaw internal projects such as office relocations and the implementation of new company policies.
- Handled the President’s private affairs, including preparation of personal tax returns (NL, FR, DE).
- Managed a portfolio of private real estate assets on behalf of the President.
- Arranged private matters for the President and family, including health insurance, medical appointments, and school registrations.
Marketing Communication Manager
Albelli (a Vistaprint Company)
11.2013 - 11.2014
- Led and developed the Marketing Communication team, managing 7 direct reports across content, design, and channel functions.
- Oversaw the strategy, creation, and execution of all marketing content across European websites, email newsletters, print collateral, and social media platforms, ensuring brand consistency and alignment with business goals.
- Collaborated cross-functionally with IT, Product Development, Online Marketing, and Legal to plan and deliver impactful digital and offline campaigns, often under tight timelines and across multiple markets.
- Managed relationships with external agencies and creative partners, briefing campaigns, approving deliverables, and ensuring alignment with brand guidelines and KPIs.
- Directed the production and rollout of integrated marketing campaigns across B2C and B2B audiences, enhancing customer engagement and brand visibility.
- Created compelling marketing and brand presentations for internal stakeholders, leadership teams, and external partners, supporting business development and strategic alignment.
- Contributed to the development of annual marketing plans, budgets, and performance reports.
Executive Assistant to the CEO
Albelli (a Vistaprint Company)
09.2009 - 11.2013
- Provided comprehensive, high-level administrative support to the CEO, including preparing executive reports, presentations, and confidential documents.
- Managed the CEO’s complex calendar, scheduling internal and external meetings, and coordinating across time zones.
- Handled correspondence on behalf of the CEO, drafting communications and ensuring timely follow-up.
- Recorded accurate minutes during Management Team (MT) and Board of Directors meetings; tracked action items and followed up as needed.
- Acted as primary liaison and point of contact for shareholders, board members, and senior stakeholders.
- Planned and executed company-wide events, including leadership offsites, corporate celebrations, and strategic workshops.
- Oversaw daily office operations, including vendor management, office supplies, facility coordination, and administrative procedures to ensure a smooth-running workplace.
Personal Assistant / Marketing & PR Coordinator
ESGE Racing Promotion (Motorsport Sponsorship)
03.2006 - 07.2009
- Provided direct support to professional racing driver Xavier Maassen, managing promotional and sponsor-related activities across Europe.
- Planned and organized sponsor-focused events, including team presentations and hospitality experiences during race weekends throughout the European racing calendar.
- Developed and executed a targeted public relations strategy to enhance brand visibility and media presence within the motorsport industry.
- Led marketing initiatives aimed at attracting and securing new sponsorships, including the creation of sponsorship decks, promotional content, and outreach campaigns.
- Coordinated communication between the racing team, sponsors, and media outlets to ensure alignment of messaging and brand representation.
Education
Bachelor - Commercial Economics Marketing & Sales Management
School For Business Administration
Sittard08.2009
Event Management -
PVH University
03.2020
Business Communication - undefined
PVH University
05.2019
Private Language Training - English
Language Institute Regina Coeli
05.2011
Skills
- Executive Gatekeeping
- Event management
- Confidentiality & Discretion
- Multitasking & Prioritization
Websites
Languages
Dutch
English
Qualities
- Loyal and accountable
- Flexible and punctual
- Diligent and organized
Timeline
Senior Executive Assistant
High Profile Private Family
03.2021 - Current
Executive Assistant to the Global President
PVH - Tommy Hilfiger / Calvin Klein
01.2015 - 01.2021
Marketing Communication Manager
Albelli (a Vistaprint Company)
11.2013 - 11.2014
Executive Assistant to the CEO
Albelli (a Vistaprint Company)
09.2009 - 11.2013
Personal Assistant / Marketing & PR Coordinator
ESGE Racing Promotion (Motorsport Sponsorship)
03.2006 - 07.2009
Business Communication - undefined
PVH University
Private Language Training - English
Language Institute Regina Coeli
Bachelor - Commercial Economics Marketing & Sales Management
School For Business Administration
Event Management -
PVH University
Similar Profiles
Patricia MotaPatricia Mota
Live-Out Nanny at High-Profile Private Family (NDA Protected)Live-Out Nanny at High-Profile Private Family (NDA Protected)
Sophie StephensSophie Stephens
Private Nanny at High-Profile Private FamilyPrivate Nanny at High-Profile Private Family
Alejandra CaicedoAlejandra Caicedo
Professional Nanny, House Manager at High-Profile Private FamilyProfessional Nanny, House Manager at High-Profile Private Family
Luke HuijsenLuke Huijsen
Audit Assistant at Baker TillyAudit Assistant at Baker Tilly
ALEC EKKERALEC EKKER
AutoCAD Technician at Spectrum WestAutoCAD Technician at Spectrum West