Miranda Koop
Nuenen
Summary
Adept at transforming retail spaces, I leveraged my creative vision and problem-solving skills working for strong international brands like Nike, Tommy Hilfiger, Trek bicycle to enhance customer experience and drive sales. My expertise in visual merchandising and adaptability led to innovative display strategies, significantly improving store performance and customer satisfaction without exceeding a 30% inventory adjustment.
Creative Visual Merchandiser with expertise in overstock management and retail sales campaigns. Contributes unwavering work ethic and commitment to quality. Known for customer-focused initiatives and knowledgeable about modern merchandising.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Visual Merchandiser
Tissot SA / Swatch Group
12.2023 - Current
- Worked with store managers to implement new displays, promotions and store layout changes.
- Trained store team members in visual merchandising techniques for consistent brand presentation across the store.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Evaluated store performance and made recommendations for changes to optimize sales.
Benelux Visual Merchandiser and Project Manager
Trek Bicycle
01.2022 - 12.2023
- Project management store openings in Benelux. Italy and Germany.
- Vm stores in Benelux, Italy and Denmark
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Streamlined visual merchandising process, reducing setup time for new displays by organizing materials and tools efficiently.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Store Manager , Interior Design
Bolia
01.2021 - 01.2022
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
Visual Merchandise Manager
S.Oliver Group Benelux and France
08.2005 - 12.2020
- Managed trained, and developed a high-performing visual merchandising team for overall success.
- Streamlined communication between departments for efficient execution of promotional events and floor resets.
- Conducted regular store visits to assess compliance with visual standards, offering feedback for improvements when necessary.
- Process manager store openings
- Coordinated and directed buying team, enforcing compliance with company standards.
- Negotiated pricing with vendors to achieve maximum profitability.
- Collaborated with store managers to determine best placement for merchandise displays.
- Developed merchandising strategy to efficiently move overstock.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Work close with all departments to reach the objectives. KPI's
PR and Communications Officer
Gielissen Interiors And Exhibitions
11.2003 - 08.2005
- Developed strong relationships with key stakeholders, including influencers, community leaders, and corporate partners.
- Monitored industry trends and competitor activity to inform PR strategies and maintain a proactive approach.
- Established robust network of contacts within local, regional, national, and international media outlets to amplify reach of PR efforts.
- Collaborated with cross-functional teams on integrated campaigns that maximized exposure across multiple platforms.
European V Isual and Shop Development Manager
Tommy Hilfiger
04.1997 - 09.2003
- Opening first stores and shop in shops in Europe
- VM stores and shops in Europe, hands-on training.
- Improved overall project efficiency by setting clear goals, milestones, and expectations for the development team.
- Negotiated contracts with vendors and service providers for cost-effective solutions that supported project requirements.
- Work close with buying team . KPI's
Visual Merchandiser
Nike
04.1992 - 03.1997
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
Stylist
Olilily
12.1989 - 03.1992
- Monitored current trends to understand fashions and better serve customer needs.
- Collaborated with fellow stylists to create visually appealing store displays that attracted customers and showcased merchandise effectively.
- Educated customers on products to maximize benefits.
Education
Bachelor of Arts - Design
05-1989
High School Diploma -
05-1983
Skills
- Visual merchandising
- Creative vision
- Window displays
- Brand marketing
- Fashion trend awareness
- Visual storytelling
- Customer experience
- Product placement
- Sales promotion
- Cross-merchandising
- Space planning
- Workload planning
- Interior and exterior displays
- Sales strategy
- Employee coaching
- Store layout
- Sales expertise
- Merchandise flow
- Consumer behavior
- Product expertise
- Brand alignment
- Competitor analysis
- Brand image alignment
- Merchandising plan creation
- Fixture placement
- Retail sales campaigns
- Remerchandising
- Brand consistency
- Team collaboration
- Problem-solving
- Relationship building
- Adaptability and flexibility
- Clear communication
- Placement optimization
- Design visualization
- Staff training
- New store setups
- Critical thinking
- Workflow coordination
- Project coordination
Certification
Time management training
Leadership training
Languages
Dutch
Native language
English
Advanced
C1
German
Advanced
C1
French
Elementary
A2
Timeline
Visual Merchandiser - Tissot SA / Swatch Group
12.2023 - Current
Benelux Visual Merchandiser and Project Manager - Trek Bicycle
01.2022 - 12.2023
Store Manager , Interior Design - Bolia
01.2021 - 01.2022
Visual Merchandise Manager - S.Oliver Group Benelux and France
08.2005 - 12.2020
PR and Communications Officer - Gielissen Interiors And Exhibitions
11.2003 - 08.2005
European V Isual and Shop Development Manager - Tommy Hilfiger
04.1997 - 09.2003
Visual Merchandiser - Nike
04.1992 - 03.1997
Stylist - Olilily
12.1989 - 03.1992
Time management training
Leadership training
Academy For Industrial Design - Bachelor of Arts, Design
Strabrecht College - High School Diploma,
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