Summary
Overview
Work History
Education
Skills
Languages
Work Preference
Timeline
Generic

Mikhail Shotin

Senior Product Manager: LiveOps & Monetization
Amsterdam

Summary

With over 15 years of experience in GaaS publishing, with the last 5 years specializing in monetization strategies and LiveOps for console and PC free-to-play games. Demonstrated expertise in optimizing monetization KPIs, budget management, and product strategy to drive revenue growth and player engagement. Ability to lead a cross-functional team in multicultural environments.

Overview

16
16
years of professional experience
5
5
years of post-secondary education

Work History

LiveOps & Monetization Division Lead (PC & Consoles)

MY.GAMES
01.2024 - Current
  • Led a LiveOps team to deliver timely updates and new features, ensuring successful live game operations for an AAA Console/PC title.
  • Planned and executed in-game events and promotions, increasing player engagement and driving F2P and paid revenue by 20%.
  • Proactively designed LiveOps tools throughout the production cycle and refined existing ones to support live operations better.
  • Utilized analytics to optimize game economy and monetization strategy based on data-driven insights.
  • Developed and managed pricing strategies for items and features.
  • Collaborated with game development, publishing, and marketing to align feature release management and store strategies with business objectives.
  • Applied hypothesis testing through experiments to evaluate new game systems and mechanics.
  • Fostered a passion for games and strong interpersonal skills to maintain a positive team culture and communication.

LiveOps & Monetization Manager (PC & Consoles)

MY.GAMES
04.2023 - 01.2024
  • Developed and implemented live service games strategy, optimizing player retention and in-game revenue for AAA Console/PC titles.
  • Analyzed player behavior and purchasing patterns using advanced analytics and research to refine monetization strategy.
  • Designed live events and economy features, increasing ARPPU by 15% (within the core audience).
  • Managed pricing strategies for items and features.
  • Monitored key performance indicators and provided actionable insights to improve game systems and mechanics.
  • Demonstrated strong communication, empathy, and social intelligence in cross-functional collaboration.

Monetization Producer

Dragon Machines
07.2022 - 03.2023
  • Designed and implemented monetization strategies for F2P titles.
  • Conducted research and hypothesis testing to enhance monetization opportunities and player experience.
  • Collaborated with game designers and feature designers teams to deliver successful live game tools.

Senior Monetization Manager (Consoles)

Wargaming
03.2019 - 07.2022
  • Developed monetization strategy for World of Warships: LEGENDS, resulting in 25% revenue growth for AAA Console/PC titles.
  • Led a team of monetization specialists, fostering communication and social intelligence to achieve business goals.
  • Collaborated with marketing and publishing partners to align monetization and store strategies.
  • Utilized analytics, research, and insights to optimize the game economy and features.
  • Applied scientific methods and statistics to evaluate new mechanics and monetization models.
  • Demonstrated passion for games and empathy in player-focused decision-making.

Community Manager positions

Wargaming and other companies
02.2009 - 03.2019
  • Engaging with the community through multiple channels, including social networks, forums, and emails.
  • Creating and implementing community plans, contests, and events.
  • Led a team of community managers and coordinated volunteers to foster an active and engaged gaming community.

Education

Specialist - Economics

International University of Nature and Human Society
01.2001 - 01.2006

Skills

Product Management

Languages

English
Advanced (C1)

Work Preference

Work Type

Full Time

Work Location

RemoteOn-SiteHybrid

Timeline

LiveOps & Monetization Division Lead (PC & Consoles)

MY.GAMES
01.2024 - Current

LiveOps & Monetization Manager (PC & Consoles)

MY.GAMES
04.2023 - 01.2024

Monetization Producer

Dragon Machines
07.2022 - 03.2023

Senior Monetization Manager (Consoles)

Wargaming
03.2019 - 07.2022

Community Manager positions

Wargaming and other companies
02.2009 - 03.2019

Specialist - Economics

International University of Nature and Human Society
01.2001 - 01.2006

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Mikhail ShotinSenior Product Manager: LiveOps & Monetization