Mikhail Shotin
Senior Product Manager: LiveOps & Monetization
Amsterdam
Summary
With over 15 years of experience in GaaS publishing, with the last 5 years specializing in monetization strategies and LiveOps for console and PC free-to-play games. Demonstrated expertise in optimizing monetization KPIs, budget management, and product strategy to drive revenue growth and player engagement. Ability to lead a cross-functional team in multicultural environments.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
LiveOps & Monetization Division Lead (PC & Consoles)
MY.GAMES
01.2024 - Current
- Led a LiveOps team to deliver timely updates and new features, ensuring successful live game operations for an AAA Console/PC title.
- Planned and executed in-game events and promotions, increasing player engagement and driving F2P and paid revenue by 20%.
- Proactively designed LiveOps tools throughout the production cycle and refined existing ones to support live operations better.
- Utilized analytics to optimize game economy and monetization strategy based on data-driven insights.
- Developed and managed pricing strategies for items and features.
- Collaborated with game development, publishing, and marketing to align feature release management and store strategies with business objectives.
- Applied hypothesis testing through experiments to evaluate new game systems and mechanics.
- Fostered a passion for games and strong interpersonal skills to maintain a positive team culture and communication.
LiveOps & Monetization Manager (PC & Consoles)
MY.GAMES
04.2023 - 01.2024
- Developed and implemented live service games strategy, optimizing player retention and in-game revenue for AAA Console/PC titles.
- Analyzed player behavior and purchasing patterns using advanced analytics and research to refine monetization strategy.
- Designed live events and economy features, increasing ARPPU by 15% (within the core audience).
- Managed pricing strategies for items and features.
- Monitored key performance indicators and provided actionable insights to improve game systems and mechanics.
- Demonstrated strong communication, empathy, and social intelligence in cross-functional collaboration.
Monetization Producer
Dragon Machines
07.2022 - 03.2023
- Designed and implemented monetization strategies for F2P titles.
- Conducted research and hypothesis testing to enhance monetization opportunities and player experience.
- Collaborated with game designers and feature designers teams to deliver successful live game tools.
Senior Monetization Manager (Consoles)
Wargaming
03.2019 - 07.2022
- Developed monetization strategy for World of Warships: LEGENDS, resulting in 25% revenue growth for AAA Console/PC titles.
- Led a team of monetization specialists, fostering communication and social intelligence to achieve business goals.
- Collaborated with marketing and publishing partners to align monetization and store strategies.
- Utilized analytics, research, and insights to optimize the game economy and features.
- Applied scientific methods and statistics to evaluate new mechanics and monetization models.
- Demonstrated passion for games and empathy in player-focused decision-making.
Community Manager positions
Wargaming and other companies
02.2009 - 03.2019
- Engaging with the community through multiple channels, including social networks, forums, and emails.
- Creating and implementing community plans, contests, and events.
- Led a team of community managers and coordinated volunteers to foster an active and engaged gaming community.
Education
Specialist - Economics
International University of Nature and Human Society
01.2001 - 01.2006
Skills
Product Management
Live Service Games (GaaS)
KPI
Monetization Strategies
Collaboration Skills
Analytical Skills
Time management
Multitasking
Languages
English
Advanced (C1)
Work Preference
Work Type
Full TimeLocation Preference
RemoteOn-SiteHybridTimeline
LiveOps & Monetization Division Lead (PC & Consoles)
MY.GAMES
01.2024 - Current
LiveOps & Monetization Manager (PC & Consoles)
MY.GAMES
04.2023 - 01.2024
Monetization Producer
Dragon Machines
07.2022 - 03.2023
Senior Monetization Manager (Consoles)
Wargaming
03.2019 - 07.2022
Community Manager positions
Wargaming and other companies
02.2009 - 03.2019
Specialist - Economics
International University of Nature and Human Society
01.2001 - 01.2006