MIKE VERMEER
Leader in Innovation, Change and Sustainable growth
Ulvenhout,North Brabant
Summary
Seasoned leader in guiding organizations towards future proof business. Enable companies adapting to the fast-changing world, nurture their relevance and long-term sustainability. Unleash shared value by delivering growth in connectivity with the ecosystems in food, petfood, feed and biobased business from paper to chemicals. Produce competitive advantage by bringing together needs, unseen opportunities and solutions. Form, lead and mentor teams to get the best out of the forward-looking business strategy.
CORE ACCOMPLISHMENTS
Leading significant new business and ventures based on market insights and tech
Executing multiple investment programs with key players over various value chains
Mentoring and guiding teams in growth, venturing and innovation management
Transforming multinationals by collaborations with emerging companies
Initiating and effectively managing ecosystems and funds to scale new ventures
Overview
30
30
years of professional experience
1
1
Language
9
9
years of post-secondary education
Work History
Non-executive director
Innduce.me
01.2024 - Current
- Independent board member and co-owner to help ensure the strategic objectives of INNDUCE.me
- Turn a simple but proven formula for organizational success in innovation, change management and adaption into market leader.
- Assessed long-term viability of proposed business ventures by examining potential risks and rewards through a rigorous due diligence process.
- Supported business growth through the evaluation of potential mergers and acquisitions opportunities.
- Optimized organizational efficiency by advising on best practices related to corporate structure changes or reorganizations.
- Encouraged innovation by challenging conventional thinking and advocating for new approaches to problem-solving within the organization.
- Promoted a culture of transparency, fostering open communication between management and shareholders.
- Contributed to talent acquisition strategies by participating in hiring processes for executive-level positions.
- Served as a trusted advisor to the CEO, providing candid feedback on key matters affecting the organization''s strategic direction and performance.
- Facilitated collaboration among board members, promoting diverse perspectives and informed decision-making processes.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Defined clear targets and objectives and communicated to other team members.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Developed detailed plans based on broad guidance and direction.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Managed senior-level personnel working in marketing and sales capacities.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Senior Manager
Partnerships, Royal Cosun
01.2018 - Current
- Executing sustainable growth by leading marketing driven innovation with the ecosystem as Management Team member, reporting to the Group Board
- Exploring and capturing new value with industry partners and investments based on market driven insights
- Managing cross-functional outside-in teams
- Nurturing the open innovation skills, mindset and structure
- Based in the HQ within department of 125 fte and 7 direct reports.
Co-founder
Novactum. Innovatesmart
01.2011 - Current
- Chairing a network of innovation and business experts with focus on green growth phase and organizations desiring transformation and change adaption
- By forming strategies, a culture of innovation and alliances
- Involved in mentorships with accelerators such as HighTechXL, Startife and PortXL.
Head of Innovation
Lamb Weston
01.2014 - 12.2017
- Of innovation, Lamb Weston, Member of the commercial Management Team in the role of Head of Innovation, accountable for leading and executing the marketing and innovation strategy
- My responsibilities included leading cross functional teams in delivering and new concepts and growth platforms, adding a significant part of the profitable growth strategy
- Enable the culture, technology drivers, cross functional groups and the ecosystem to reach agreed objectives.
Managing Consultant
VGrip
01.2011 - 01.2014
Senior Managing Consultant
01.2004 - 01.2010
- Leading teams in FMCG, Media, Finance and Retail on strategy, business development and innovation
- Being accountable for change programs, defining and value investment scenarios and gather teams for execution
- Today VGrip is part of ITsPeople
- Marketing & NBD roles
Senior Program Lead
Loyalty Lab
01.2000 - 01.2003
- Within this start-up at the time building marketing expertise for international FCMG and retail customers
- I was responsible for leading teams, digital loyalty programs and advising accounts on growing business through communities.
Digital transformation advisor
Business IT Solutions
01.1995 - 01.2000
- Dutch Midsize IT company with focus on changing of work processes
- In the role of Account Manager delivering projects with midsize Dutch companies in embracing the digital office.
Education
Cosun Leadership Program - undefined
Rotterdam School of Management Erasmus University
2023
Master of Business Administration (MBA) - Food And Agri
Wageningen University
Wageningen 09.2018 - 07.2025
Executive Master - Marketing And Customer Strategy
Tias
Tilburg 09.2006 - 06.2008
Master of Marketing (MM) - undefined
TIAS Tilburg University
2013
Skills
- Forward marketing thinking
- (Digital) Transformation
- Portfolio Management
- Innovation Management
- New Business Development
- Project Sponsorship
- Business Leadership
- Building ecosystems
- Sustainability programs
- Negotiation
- Strategy in action
- Governance
- MISC
- Various patents
- Driving license B
Additional Information
- "Mike is a great innovator, with high expertise in the methodologies of innovation management, who also knows very well how to stimulate colleagues to apply these." Prof Jan van den Ende (Professor innovation, Erasmus University Rotterdam) "His leadership is both driven and empowering, bringing people together and fostering collaboration. Working with Mike is always a rewarding experience that adds real value." Bert-Jan. Woertman (MD Startlife and Co-Founder HighTechXL) "Mike exhibited tenacity in achieving his objectives and showed a remarkable ability to motivate and lead others." Dr. Maria Annosi (Professor of Innovation & Organization, Wageningen University). CORE ACCOMPLISHMENTSBACK UP Leading significant new business ventures based on market insights and tech Executing multiple investment programs with key players over various value chains Mentoring and guiding senior teams in venturing and innovation management Transforming multinationals with collaborations with emerging companies Initiating and effectively managing ecosystems and funds to scale new ventures Planning strategy in food, feed and biobased from plants and side streams Executing transformative strategies with innovation as means to the (ESG and growth) goals Deliver (green) growth in existing and new markets based on needs and tech by deploying teams Managing teams to deliver new products and services to drive strategic pillars Stakeholder management to create necessary coalitions and ecosystems for change and growth
Timeline
Non-executive director
Innduce.me
01.2024 - Current
Master of Business Administration (MBA) - Food And Agri
Wageningen University
09.2018 - 07.2025
Senior Manager
Partnerships, Royal Cosun
01.2018 - Current
Head of Innovation
Lamb Weston
01.2014 - 12.2017
Co-founder
Novactum. Innovatesmart
01.2011 - Current
Managing Consultant
VGrip
01.2011 - 01.2014
Executive Master - Marketing And Customer Strategy
Tias
09.2006 - 06.2008
Senior Managing Consultant
01.2004 - 01.2010
Senior Program Lead
Loyalty Lab
01.2000 - 01.2003
Digital transformation advisor
Business IT Solutions
01.1995 - 01.2000
Cosun Leadership Program - undefined
Rotterdam School of Management Erasmus University
Master of Marketing (MM) - undefined
TIAS Tilburg University
Similar Profiles
Dennis GilesDennis Giles
Senior English teacher at O.R.S Lek en LingeSenior English teacher at O.R.S Lek en Linge
Daria BondarDaria Bondar
Master Data Employee (Key User) at Smartwares GroupMaster Data Employee (Key User) at Smartwares Group
Alina DanylevskaAlina Danylevska
Cook - assistant in the kitchen at La Cubanita EindhovenCook - assistant in the kitchen at La Cubanita Eindhoven
Sakhiwo NgobeseSakhiwo Ngobese
Non-Executive Director at African Media Entertainment (AME)Non-Executive Director at African Media Entertainment (AME)
Heather ReedHeather Reed
Non-Executive Director at Learn to GrowNon-Executive Director at Learn to Grow