Michelle Schefman
Summary
Dynamic professional with extensive experience in market research and education. Skilled in course development and coaching, I excel in creating a sticky campus. Passionate about fostering student growth and innovation in entrepreneurship.
Overview
14
14
years of professional experience
Work History
Lecturer in Entrepreneurship & Experiences
Hotelschool The Hague
11.2019 - Current
I teach classes in Entrepreneurship, Business Transformation and in our minor program called 'Future of Guest Experiences'. Furthermore I am actively involved in course development.
Consumer & Marketing Researcher
Maxeda DIY Group
02.2019 - 10.2019
Lecturer Market Research @ Food and Business
HAN
08.2018 - 08.2019
I gave classes in market research, developed a new teaching module and coached students during their traineeship and thesis period.
Insights Manager
Travel Bird
09.2018 - 12.2018
Senior Qualitative Researcher
Ipsos
05.2015 - 08.2018
I was responsible for conducting diverse strategic research projects, including brand positioning studies, concept development (innovation) and customer journey mapping.
Assistant Business Manager
AQ International
09.2011 - 05.2015
I have completed my traineeship with AQ in Kuala Lumpur after which I have worked with them on various mystery shopping projects.
Education
Master of Science - International Human Resource Management
Edinburgh Napier University
Edinburgh09-2014
Bachelor of Science - Business Administration in Hotel Management
Hotelschool The Hague
Amsterdam, Netherlands02-2012
Skills
- Research and writing
- Course development
- Collaboration
- Coaching
Hobbies
- Yoga
- Travel
- Cooking
Timeline
Lecturer in Entrepreneurship & Experiences
Hotelschool The Hague
11.2019 - Current
Consumer & Marketing Researcher
Maxeda DIY Group
02.2019 - 10.2019
Insights Manager
Travel Bird
09.2018 - 12.2018
Lecturer Market Research @ Food and Business
HAN
08.2018 - 08.2019
Senior Qualitative Researcher
Ipsos
05.2015 - 08.2018
Assistant Business Manager
AQ International
09.2011 - 05.2015
Master of Science - International Human Resource Management
Edinburgh Napier University
Bachelor of Science - Business Administration in Hotel Management
Hotelschool The Hague
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