Melody Dumas

Sendcloud is a fast growing SaaS company, 120 employees in 2019 vs 400+ in 2023, 8 markets in Europe, leading e-commerce logistics solutions.

• Subscription SMB revenue has grown from €330k ARR to €480k ARR.
• Managed a high-performing sales team, consistently achieving: ACV increased of 40%, outbound team representing 50% of deals, 45% of revenue growth.
• Boosted sales performance by implementing effective team training and coaching strategies: Junior/Senior AE techniques, tools, methodologies.
• Sales models evolved by company's scale: SBD vs AE, inbound and outbound teams, mixed models.
• Developed strong relationships with key clients, resulting in increased customer satisfaction and retention: goals set with customer support team, faster tickets solved, churn rate -2%.
• Weekly data-driven focus with KPIs and developed action plans with forecast.
• Analyzed market trends and competitor activity to identify new business opportunities for the team: product feedback, marketing events, strategic partnerships.
• Full sales cycle mastered: inbound and outbound. Focus on SMB deals.
• Implemented sales techniques and tools that led to increased efficiency and effectiveness.
• Self-closing: 110% average of quota attainment and 350+ deals closed.
• Performed 30+ interviews. Hired and developed junior and senior AE with diverse profiles: 10+ FTE and 5 promotions.
• Conducted growth plan and personal development to ear rewards or promotions: 5 FTE promoted.
• Set onboarding plans and newbies integration.
• Design a team culture: constructive feedback, expertise diversity, positive mindset.
• Maintained strong communication and collaboration between the sales department and other organizational functions, aligning efforts toward common goals: product market fit, strategic alliances and business scaling.

Europe's leading wholesalers in the distribution of a wide variety of branded fast moving consumer goods (FMCG).

• Negotiated favorable trade agreements for the company, leading to increased profitability and growth.
• Conducted comprehensive market analysis to identify new business opportunities.
• 50% of yearly quota achieved in 5 months.

Consulting firm in financial expertise.

• Brand development.
• Outbound full sales cycle.

Hugo Boss is an established fashion company.

• Cross-selling and up-selling operations.
• Weekly quotas achieved.

Small retail company.

• Partnership management.
• Merchandising and marketing operations.
• Training of new employees.
• Sales have grown by 20%.