Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Hi, I’m

Marsha Grem

Product Marketing Manager
Zwolle,Overijssel
Marsha Grem

Summary

Bilingual professional with over 10 years of experience in product marketing, branding, and consumer insights. Proven expertise in leading 360 marketing campaigns, developing innovative strategies, and launching products across diverse markets. Skilled at aligning cross-functional teams, analyzing market trends, and delivering creative solutions that enhance brand positioning and drive business growth. Passionate about exploring market trends, understanding customer insights, and crafting campaigns that leverage branding for maximum impact.

Overview

13
years of professional experience
4
Certifications
4
Languages

Work History

VONROC

Junior Product Manager
05.2024 - Current

Job overview

  • Led product development processes, aligning with customer needs and market trends.
  • Analysed market trends, created benchmarks and presented it to stakeholders defending strategic decisions.
  • Streamlined workflows across teams to enhance product offerings and execution.
  • Mapped consumer journeys to improve user experience and identify market opportunities.

VONROC

E-commerce Country Manager - Portugal
01.2022 - 05.2024

Job overview

  • Designed localized strategies to improve customer journeys for Portuguese users
  • Conducted market analyses to align digital experiences with user expectations
  • Delivered growth strategies tailored to regional market dynamics
  • Key Achievement: Increased Portuguese market turnover from 5k/year to 265k/year.

Laticínios Catupiry

Senior Product Marketing Specialist
02.2015 - 02.2016

Job overview

  • Directed branding and packaging redesigns, enhancing market performance
  • Led cross-functional collaborations to launch three new products, boosting visibility
  • Conducted consumer research to guide product positioning and improve profitability
  • Key Achievement: Successfully launched three new products, driving a 20% increase in sales

Grupo Arcor

Product Marketing Specialist
08.2014 - 02.2015

Job overview

  • Developed packaging and POS materials with leading agencies
  • Collaborated with R&D, purchasing, and quality teams from concept to launch
  • Analyzed product pricing portfolios and conducted competitor promotional analysis
  • Key Achievement: Secured a 10.6% sales growth in seasonal products through strategic planning

Grupo Arcor

Product Marketing Specialist Junior
03.2013 - 08.2014

Job overview

  • Created branding strategies to enhance perceived product value
  • Directed packaging and marketing material creation in collaboration with agencies
  • Conducted market and competitive research to optimize marketing mix
  • Key Achievement: Promoted quickly for outstanding performance during high-pressure product launches

Grupo Arcor

Product Marketing Intern
03.2012 - 11.2012

Job overview

  • Prepared market reports and analyzed product performance
  • Explored consumer activation opportunities and monitored social media campaigns
  • Key Achievement: Supported successful TV commercial production and market fair events

Education

Windesheim Honours College

Bachelor of Business Administration (BBA) from Global Project & Change Management
01.2019 - 1 2021

University Overview

Unfinished Degree

Faculdades Metropolitanas Unidas

Bachelor of Graphic Design
01.2009 - 1 2012

University Overview

PUCRS

MBA from Branding, Marketing E Growth

University Overview

Skills

Product Marketing Strategy

Certification

Brand Identity & Strategy, IE Business School

Interests

Culture

Design

Music

Timeline

Junior Product Manager
VONROC
05.2024 - Current

Boot Camp Brand Design, Strategy & Technology

12-2023
E-commerce Country Manager - Portugal
VONROC
01.2022 - 05.2024

Brand Identity & Strategy, IE Business School

11-2020

Driving Business Towards SDGs, Erasmus University Rotterdam

05-2020
Windesheim Honours College
Bachelor of Business Administration (BBA) from Global Project & Change Management
01.2019 - 1 2021
Senior Product Marketing Specialist
Laticínios Catupiry
02.2015 - 02.2016

Negotiation Skills, CPDEC

09-2014
Product Marketing Specialist
Grupo Arcor
08.2014 - 02.2015
Product Marketing Specialist Junior
Grupo Arcor
03.2013 - 08.2014
Product Marketing Intern
Grupo Arcor
03.2012 - 11.2012
Faculdades Metropolitanas Unidas
Bachelor of Graphic Design
01.2009 - 1 2012
PUCRS
MBA from Branding, Marketing E Growth
Marsha GremProduct Marketing Manager