Martijn Been

• Gained e-commerce and online advertising skillset.
• Crafting strategic organic content.
• Developing strong partnerships to allow for increase in brand awareness and sales.

• Strategic brand positioning, Marketing PR, Social Media & Content Strategy.
• Led a team of marketing professionals for successful product launches and promotions.
• Implemented data-driven decision-making processes to guide innovative marketing strategies.

• B2C & B2B Marketing PR, Social Media & Content Strategy
• Mentored junior staff members, fostering a collaborative team environment within the department.

• Creative & strategic consultant for brand positioning, marketing, PR & award-winning experiential concepts

• Analyzing Spotify data and trends developing sonic brand identities addressing clients’ value proposition and positioning.
• Led organizational change initiatives, resulting in a more agile and responsive workforce.
• Implemented best practices in project management, ensuring timely delivery of critical initiatives while mitigating risks.

Achievements:

• Developed the strategic framework for the rebranding and sonic brand identity for Bol.com
• Developed the strategic framework for the rebranding and sonic brand identity for Bavaria

• Lead digital transformation brand positioning strategic partnerships social media & PR.
• Negotiated partner contracts with for co-branding initiatives that expanded target markets and increased revenue potential.
• Aligned internal teams around a unified brand vision.

Achievements:

• Earned media in key international titles with MVRDV’s collaboration for Marmomac

• Leading all marketing, PR, and social media strategies
• Responsible for new business and strategic partnerships in Europe, USA & Latin America

Multiple award-winning Art Director promoted to Creative Strategy Director. Set up Wink satellite office in New York City.

Achievements:

• Architect and key driver of the New Dutch Wave platform at SXSW17 (Austin,TX)
• Award winning BudX concept. VBI and event strategy for Budweiser (Global)
• Award winning Corona SUNSETS concept. VBI, and GTM toolkit roll-out (Global)
• Award winning SKOL SUMMER ON concept, VBI, tour and toolkit roll-out (Brazil)

Clients include

Budweiser Global, Viacom Int., Corona Mexico, Eastpak, Jack Daniel’s, Netflix, Brooks, MTV Europe, Kingpins denim, tradeshow, Jupiler, Corona Global, Beatport

• Revive key-brands in the portfolio by leveraging brand-DNA and brand-heritage.
• Driving traffic, consumer engagement, PR value, store traffic, and conversion.

Achievements:

• NOTCOT.org article for the Le Coq Sportif x Pop-up Petanque collaboration.
• Designed blueprint for the in-house creative communications department.

• Opening new markets and target audiences with youthful, denim oriented youthful 'Twenty One by McGregor'
• Strategic partner and soundboard for sales and e-commerce.
• Ensured traffic, and sales increase online and for key accounts throughout Europe.

Achievements:

• Promoted within six months to head of int. marketing and PR for all brands
• Editorial four-page spread in Men’s File (UK) & Editorial two page spread in Elle magazine (NL)

• Project lead on international trade shows
• Leading the marketing team, graphic design department and sales support teams.
• Directed shoots with founder of the brand Jan Schrijver

Achievements:

• Promoted head of international marketing within three months
• Developed new brand strategy and VBI with creative agency KesselsKramer
• Designed and launched new website and e-commerce platform

• Creative communications venture to strategically address clients’ strategic positioning, marketing, and subsequently commercial objectives.

Clients include:

DPG Media, Smorgasbord, Balcony9, MTV Benelux, Orange Babies, Amp.Amsterdam, Bol.com, Bavaria, Comedy Central, Billie Wonder, Mexx Shoes, Playground, Lipton Ice-tea

• Lead all B2B & B2C event initiatives and (collab) product launches throughout EMEA
• Developed GTM programs with Converse licensees and direct accounts like Footlocker Europe.
• Conceptualized and executed the Converse Connectivity 2008 Festival Tour: 14 music festivals across the EMEA region. Developed and launched integrated, multi-channel print, digital, retail, OOH, influencer marketing & PR campaigns that propelled sales.

Achievements:

• Global ‘Converse Connectivity’ campaign adaption roll out in EMEA
• Awarded “Coolest Shoe Brand Award” by MTV Networks
• Awarded “Best Brand Activation 2008” by Converse Inc.
• Nominated for: a “SponsorRing” for the Dutch Lowlands Festival execution