Experienced E-commerce strategist managing diverse stakeholders to drive business growth and digital transformation while consistently meeting performance targets.
Overview
9
9
years of professional experience
Work History
Head of E-Commerce
Sdu
01.2022 - Current
Managing e-commerce transformation project within Sdu with cross-divisional teams and our CEO as the main sponsor.
Responsible for e-commerce team consisting of both internal and external members to deliver on strategic business objectives and KPIs (growth in digital subscriptions). Working agile to optimise online experiences at sdu.nl.
Responsible for Contentsquare rollout to analyze insights on online behaviour as input for e-commerce roadmap.
Lead cross-divisional team to ensure fast go to market of redesigned corporate site. Working with multiple stakeholders who concern end-to-end journey of our online customers, e.g. account management.
E-Commerce Manager, Growth Hacker
Ace & Tate
02.2018 - 01.2022
Overseeing online sales and maximising growth/profit in line with brand's strategy.
Searching for new ways of acquiring relevant traffic, prioritising and carrying out experiments for acquisition, conversion and retention.
Driving innovation and unlocking new business models by heading a cross-divisional team during the pandemic.
E-Commerce Specialist
Pandora Jewelry
02.2017 - 01.2018
Responsible for P&L of online store, digital marketing and budgeting.
Managing SEA, affiliate and performance agencies, customer service and merchandising (sales and stock visibility).
Digital Marketing Manager
IMA
10.2015 - 01.2017
In charge of media strategy, buying, execution on various social media channels.
Measurement and analytics of influencer campaigns: presenting insights to internal teams and clients.
Education
Master Of Science - Business And Economics
Erasmus University Rotterdam
Rotterdam, The Netherlands
Bachelor Of Science - Management And Marketing
The University of Manchester
Manchester, UK
Skills
Agile development
Cross-functional team leadership
Digital transformation project management
Data analysis
Business strategy
B2B and B2B
Rapport and relationship building
Effective Communication
Languages
English
Bilingual or Proficient (C2)
Dutch
Bilingual or Proficient (C2)
Polish
Bilingual or Proficient (C2)
Timeline
Head of E-Commerce
Sdu
01.2022 - Current
E-Commerce Manager, Growth Hacker
Ace & Tate
02.2018 - 01.2022
E-Commerce Specialist
Pandora Jewelry
02.2017 - 01.2018
Digital Marketing Manager
IMA
10.2015 - 01.2017
Master Of Science - Business And Economics
Erasmus University Rotterdam
Bachelor Of Science - Management And Marketing
The University of Manchester
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