Experienced E-commerce strategist managing diverse stakeholders to drive business growth and digital transformation while consistently meeting performance targets.
Overview
9
9
years of professional experience
Work History
Head of E-Commerce
Sdu
2022.01 - Current
Managing e-commerce transformation project within Sdu with cross-divisional teams and our CEO as the main sponsor.
Responsible for e-commerce team consisting of both internal and external members to deliver on strategic business objectives and KPIs (growth in digital subscriptions). Working agile to optimise online experiences at sdu.nl.
Responsible for Contentsquare rollout to analyze insights on online behaviour as input for e-commerce roadmap.
Lead cross-divisional team to ensure fast go to market of redesigned corporate site. Working with multiple stakeholders who concern end-to-end journey of our online customers, e.g. account management.
E-Commerce Manager, Growth Hacker
Ace & Tate
2018.02 - 2022.01
Overseeing online sales and maximising growth/profit in line with brand's strategy.
Searching for new ways of acquiring relevant traffic, prioritising and carrying out experiments for acquisition, conversion and retention.
Driving innovation and unlocking new business models by heading a cross-divisional team during the pandemic.
E-Commerce Specialist
Pandora Jewelry
2017.02 - 2018.01
Responsible for P&L of online store, digital marketing and budgeting.
Managing SEA, affiliate and performance agencies, customer service and merchandising (sales and stock visibility).
Digital Marketing Manager
IMA
2015.10 - 2017.01
In charge of media strategy, buying, execution on various social media channels.
Measurement and analytics of influencer campaigns: presenting insights to internal teams and clients.