Marsha Irzani
Groningen,The Netherlands
Summary
Brand Manager with 7+ years of experience driving growth, innovation, and portfolio transformation in FMCG across Indonesia and regional markets. Proven track record in leading end-to-end innovation pipelines, delivering double-digit growth, and scaling multi-market launches. Recently completed MSc in Marketing Management at the University of Groningen, bringing a strong data-driven and global perspective to brand and packaging transformation.
Overview
7
7
years of professional experience
Work history
Brand Manager (Bebelac)
Danone Nutricia Indonesia
Jakarta
2021.07 - 2025.01
- Drove double-digit penetration growth for Bebelac, strengthening leadership in premium infant nutrition
- Led end-to-end innovation pipeline from insight to launch, delivering multi-market impact across packaging & formulation
- Spearheaded portfolio transformation initiatives:
-Pegasus 1.0: packaging redesign to elevate premiumization
-OBPPC: e-commerce pack innovation unlocking new consumption occasions
-Pegasus 2.0: packaging + formulation upgrade accelerating penetration
- Built integrated consumer journeys, converting 87% of trial users into loyal consumers
- Partnered with SNI & regional teams to identify white spaces and unlock new growth territories
- Led cross-functional execution across marketing, R&D, and supply chain to deliver at scale
Senior Assistant Brand Manager
Danone Nutricia
2020.07 - 2021.07
- Supported brand growth strategy positioning Bebelac as #1 premium brand in Indonesia
- Collaborated with SNI to translate insights into innovation pipelines and campaign execution of Bebelac Ramadan
Assistant Brand Manager
Danone Nutricia
2019.02 - 2020.07
- Executed ATL & BTL campaigns to drive brand visibility and engagement
- Used performance data to optimize campaigns and improve effectiveness
Management Trainee (Marketing)
Danone Nutricia
2018.01 - 2019.02
- Rotated across digital, trade, and innovation functions
- Supported NPD launches and improved in-store execution
Education
MSc - Marketing Management (Digitalization & AI)
University of Groningen
Groningen 02/2025 - 02/2026
BBA - Finance
Universiti Putra Malaysia
Kuala Lumpur 09/2013 - 06/2017
Skills
- Brand Strategy & Growth
- Innovation & Renovation
- Portfolio Transformation
- Consumer Insights
- Cross-functional Leadership
- Digital Marketing
- Marketing Analytics
Accomplishments
- #1 Best Product Extension for brand Rituals - University of Groningen (2025)
- Best Growing Innovation Portfolio – Danone Indonesia (2024)
- Top Parent’s Choice Brand – Asian Parent Awards (2022)
- Winner – FMCG Asia Awards (2021)
LANGUAGES
English
Fluent
Indonesian
Native
Malay
Fluent
Dutch
Beginner
Websites
Timeline
Brand Manager (Bebelac)
Danone Nutricia Indonesia
2021.07 - 2025.01
Senior Assistant Brand Manager
Danone Nutricia
2020.07 - 2021.07
Assistant Brand Manager
Danone Nutricia
2019.02 - 2020.07
Management Trainee (Marketing)
Danone Nutricia
2018.01 - 2019.02
MSc - Marketing Management (Digitalization & AI)
University of Groningen
02/2025 - 02/2026
BBA - Finance
Universiti Putra Malaysia
09/2013 - 06/2017