Marina Akimenkova
Summary
Passionate and results focused Sales & Marketing and Operations Leader with 17 years of experience. Overseeing Sales & Marketing Teams and Operations Teams in International Branded Hotels in Russia and Europe. Continuously driving total Hotel Revenues to grow profitability and provide return on investments to the owners.
Skilled in agile, strategic thinking, ability to relate and business process improvement.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Regional Director of Sales and Operations
Synergy Comfort Hotels
12.2016 - Current
- Sales and Marketing / Operations leader for 6 (previously 9) Marriott Int, IHG and Best Western properties in Russia, Germany, Netherlands, Slovenia and Italy;
- Providing leadership, direction, management to the on-property and the multi- property Sales Teams to drive revenue, develop associates, meet all hotels' specific objectives and exceed Budget targets;
- Providing leadership, direction, management to the on-property and the multi-property Operations Teams;
- Aligning hotel level sales and marketing activities, goals and incentives, applying strategies to a) grow profitable RNs b) improve profitability of relevant sales channels and cost of sales c) grow banqueting revenue;
- Supervising properties' yearly Budget planning and monthly forecasting;
- Is engaged with Development, Pro-forma assessment, new project development and Owner relationship development;
- Responsible for BSA audits, Guest Satisfaction results and improvement;
- 50-60% of time is spent travelling.
Acting General Manager
Courtyard By Marriott Nizhniy Novgorod
03.2020 - 08.2021
- Managing 4* chain hotel during pandemic;
- Audit of current management system, implementation of actions to grow effectiveness;
- Full operational on-property management: maintenance, cleanliness, service, expenses management, implementation of new products and opportunities, cost saving;
- Sales & revenue on-property management;
- F&B on-property management;
- Business strategies development and implementation;
- Team management and development
Director of Sales and Marketing
Courtyard By Marriott Irkutsk City Center
02.2014 - 12.2016
- Leader of the property's Sales Department for property with bookings over 200 peak rooms and significant local catering revenue;
- Managing the Team of 12: reactive, proactive sales efforts, reservations, revenue and marketing;
- Increasing Room revenue by 43% and catering revenue by 13% from 2014 to 2016;
- Driving business in order to maximize property sales from an occupancy, market share, profit, customer engagement, and overall best stay experience for the guests;
- Managing marketing budgets, transient and group room budgets, catering budgets, and administrative budgets. Full involvement in the development of the hotels' yearly business plans;
- Has been awarded as Property Sales & Marketing Leader of 2015 in Europe in Marriott Int
Sales Manager
Courtyard By Marriott Irkutsk City Center
03.2011 - 01.2014
- Has grown from Proactive Sales Executive till Senior Sales Manager;
- Preopening experience with building Hotel Data Base, developing pricing policies and contracts, marketing activities;
- Was responsible for reactive and proactive account and segment sales, local and social catering sales, Business Travel sales, Extended Stay sales.
- Executed Group & Events Sales and Operations.
DMC Sales Manager
Baikal Visa
11.2009 - 02.2011
- Creating and selling tours, cruises in Irkutsk and Baikal Lake area;
- Organizing MICE events in Irkutsk and Baikal Lake area
Guest Relations
Turkey
05.2005 - 10.2008
- 4 years in a row worked seasonally (from April till October) in 5* resorts of 500+ rooms: Gloria Golf Resort, Venezia Palace Deluxe Resort, Ela Quality Resort;
- Serving as the main point of contact with guests in resort of 580+ rooms;
- Responding to guest needs, assisting guests throughout their stay with any requirements, solving any problem situation;
- Coordinating actions of guests with a problem request;
- Managing communication between guests and staff or personal influencing on problem solving;
- Conducting hotel site inspections for business travel groups.
Education
Master of Management - International Tourism
Irkutsk University of International Tourism
06.2009
Exchange Student
Monroe Area High School
GA, USA06.2003
Skills
- Prospect Management
- Sales Leadership
- Market Trend Analysis
- Strategic Planning
- Operations Management
- Marketing Strategy Development
- Decision-Making
- Budgeting and Expenditures
- Staff Training and Development
- Business Analytics
- Market Intelligence
- Goal Setting and Achievement
- Business Development and Planning
Languages
Russian
Native language
English
Proficient
C2
Interests
Choreography, wine culture, travelling
Certification
- Trainings by Marriott Int:
- Effective Training Skills - 2016
- Dynamic Teams - 2014
- Foundation of Leadership - 2013
Timeline
Acting General Manager
Courtyard By Marriott Nizhniy Novgorod
03.2020 - 08.2021
Regional Director of Sales and Operations
Synergy Comfort Hotels
12.2016 - Current
Director of Sales and Marketing
Courtyard By Marriott Irkutsk City Center
02.2014 - 12.2016
Sales Manager
Courtyard By Marriott Irkutsk City Center
03.2011 - 01.2014
DMC Sales Manager
Baikal Visa
11.2009 - 02.2011
Guest Relations
Turkey
05.2005 - 10.2008
Master of Management - International Tourism
Irkutsk University of International Tourism
Exchange Student
Monroe Area High School
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