Mariam Zamaray
Weesp
Summary
Dynamic senior leader in brand development, communications, and marketing strategy with a proven track record across international markets. Currently overseeing the brand and communication function for MSIG Specialty Marine, with responsibilities including global brand positioning, internal and external communications, public relations, and thought leadership strategy. Demonstrated expertise in building brands, defining strategic communication frameworks, and establishing high-performing departments from the ground up. Strong ability to align business objectives with consumer-driven strategies ensures impactful marketing initiatives that enhance visibility, engagement, and measurable results. Holds a BA in International Brand and Communication and is actively involved as a board member and shareholder in an entertainment company and a premium art auction house.
Overview
24
24
years of professional experience
Work History
Head of Marketing and Communications
MSIG Specialty Marine
01.2024 - Current
- Lead the global marketing, communications, and brand strategy for MSIG Specialty Marine, successfully repositioning the company through the Aurora rebranding project (transition from MS Amlin Marine).
- Directed the Aurora rebrand project, including strategy, identity, and change communications.
- Delivered brand frameworks: vision, mission, values, tone of voice, and positioning.
- Built thought leadership and PR strategy, securing executive interviews, trade publications, and market reports.
- Designed and implemented structured internal and external communications systems.
- Launched 360 marketing campaigns integrating PR, digital, events, and content.
- Rebuilt the corporate website and led a LinkedIn growth strategy.
- Produced a video content programme covering storytelling, ESG, and product explainers.
- Oversaw international conferences and exhibitions in Europe and Asia.
- Built the marketing function, managing a team of staff, agencies, and freelancers.
- Owned marketing budgets with measurable KPIs and ROI reporting.
- Repositioned MSIG Specialty Marine as a global thought leader in specialty insurance.
- Professionalised marketing operations and governance across channels.
- Strengthened brand visibility and engagement across PR, digital, and events.
Brand Development and Communication Strategy (Freelancer)
01.2021 - 01.2024
- Delivered brand strategy and marketing execution plans for clients in sports, beauty, and medical sectors.
- Produced digital and social media content with external production houses, significantly boosting visibility.
- Managed thought leadership programmes, including PR, media training, and presentation coaching.
Brand and Communication Consultant (Freelancer)
Life Europe B.V.
01.2020 - 01.2021
- Created the residential brand and B2C marketing strategy for large-scale mixed-use assets: HSK Kwartier (The Hague), Hembrug (Amsterdam), and Kop Boulevard.
- Introduced branding concepts that drove market-leading positioning and community engagement.
European Head of Brand and Communication
Greystar Real Estate Investment & Development Group, Europe
01.2017 - 01.2021
- Designed and implemented a comprehensive brand and communications strategy across Europe.
- Built multi-brand positioning and customer journey initiatives, strengthening engagement and asset leasing capacity.
- Partnered with global advertising teams to design campaigns aligned with corporate brand ambitions.
- Directed PR, communications, and media strategies across markets, ensuring continuity and consistency.
- Created residential lifestyle brands (By Greystar, OurDomain, OurCampus) with strong market resonance.
- Established Greystar as a leading European lifestyle real estate brand through targeted brand building, communications, and innovative engagement strategies.
Managing Director
Insight TV
01.2014 - 01.2016
- Launched the world’s first 24/7 UHD TV channel at MIP TV (2015).
- Negotiated international distribution with Sky UK, HD+ Germany, Tricolor Russia, TATA India, Vodafone Spain and Portugal.
- Developed and executed a holistic branding and communications strategy, supported by capital partners.
- Produced 300 hours of UHD content distributed across major networks, establishing Insight TV as a profitable UHD platform.
- Directed PR, digital, marketing, and brand positioning to support global growth.
Channel Manager
Fox International Channels
01.2011 - 01.2014
- Managed channel branding, communications, and marketing strategies across Europe.
- Oversaw the launch of 24Kitchen, including channel branding, ambassador positioning, and multi-platform PR campaigns.
- Directed Foxlife brand positioning and launched flagship series including The Walking Dead and True Blood.
- Developed cross-platform strategies including the FOX GO digital platform.
Brand and Content Advisor
Luxury TV
01.2007 - 01.2011
- Developed brand creation, concept development, and luxury lifestyle content strategy.
- Designed marketing and PR strategies for VOD, IPTV, and OTT platforms targeting South Asian and Middle Eastern audiences.
- Produced digital marketing campaigns and branding collateral for luxury lifestyle brands.
European Branding and Marketing Partner
IIFA Awards
01.2004
- Positioned the IIFA Awards across Europe and the UK.
- Managed sponsorships, media rights sales, and marketing strategies for international events.
Global Brand and Marketing Manager
Arjan Diamond
01.2002 - 01.2004
- Designed and branded the Arisia Jewellery line, endorsed by Queen Gayatri Devi of India.
- Oversaw international communications, branding, and marketing strategies.
Education
BA - International Brand & Communication
HES Amsterdam
01.2003
Skills
- Brand strategy formulation
- Strategic decision-making
- Multi-brand strategy development
- Public relations strategy
- Comprehensive marketing strategy
- Innovative concept development
- Customer relationship development
Accomplishments
- Developed the international brand identity for Anna Dutch Royal Caviar, distributed through premium hospitality and private aviation.
- Led the brand development and positioning of Asta Guru, a premium art auction house with offices in India, Hong Kong, and New York.
- Managed the launch and brand development of FoxLife and 24Kitchen TV channels across Europe.
- Led the brand development of Greystar, real estate investment and management group, positioning By Greystar across Europe.
- Created the brand and positioning for OurDomain and OurCampus, residential lifestyle assets across the Netherlands.
Languages
English
Persian
Hindi
Dutch
Timeline
Head of Marketing and Communications
MSIG Specialty Marine
01.2024 - Current
Brand Development and Communication Strategy (Freelancer)
01.2021 - 01.2024
Brand and Communication Consultant (Freelancer)
Life Europe B.V.
01.2020 - 01.2021
European Head of Brand and Communication
Greystar Real Estate Investment & Development Group, Europe
01.2017 - 01.2021
Managing Director
Insight TV
01.2014 - 01.2016
Channel Manager
Fox International Channels
01.2011 - 01.2014
Brand and Content Advisor
Luxury TV
01.2007 - 01.2011
European Branding and Marketing Partner
IIFA Awards
01.2004
Global Brand and Marketing Manager
Arjan Diamond
01.2002 - 01.2004
BA - International Brand & Communication
HES Amsterdam
Additional Courses
- Yardi & RentCafe Leasing Technical System Training – Greystar Business School (2018)
- Leadership & Management – PwC Leadership Training (2017)
- Multi-Brand Strategy & Development – Fox / Harvard Business School (2014)
- Digital Strategy & Online Marketing – Fox / Harvard Business School (2014)