Marcel Pinas
Profielschets
Commercial sales/marketing-communication specialist and entrepreneur with 19+ years of experience working with B2B and B2C clients. Experienced in client communication, relationship management, business development and translating complex customer needs into clear, persuasive communication. Strong analytical skills, attention to detail and extensive experience reviewing, improving and creating business content.
Overzicht
2
2
Languages
4
4
years of post-secondary education
17
17
years of professional experience
Werkervaring
Commercial & Marketing Lead
Helti Foods
Rotterdam
2025.04 - Current
- Manage relationships with retailers, distributors and hospitality partners.
- Present products and negotiate commercial opportunities.
- Develop sales proposals and partnership agreements.
- Identify customer needs and translate them into commercial solutions.
- Manage customer communication from first contact through follow-up.
- Build strategic partnerships with wholesalers, foodservice companies and retailers.
- Create commercial and marketing communications across multiple channels.
Freelance Commercial Communication Consultant
Self-employed
2025.01 - Current
- Work directly with clients to understand business needs and communication challenges.
- Evaluate and improve commercial and customer-facing content.
- Provide strategic advice on messaging, tone of voice and customer communication.
- Manage multiple client relationships simultaneously.
- Translate complex information into clear, accurate and engaging content.
- Deliver projects independently with a strong focus on quality and attention to detail.
Founder
Mr Salad
Rotterdam
2015.04 - 2025.04
- Managed relationships with B2B and B2C clients and strategic partners.
- Created, reviewed and improved commercial communication across multiple channels.
- Analysed customer behaviour and feedback to optimize business decisions.
- Negotiated supplier agreements and managed commercial partnerships.
- Led customer communication from first contact through long-term relationship management.
- Created business documentation, proposals and marketing materials.
- Managed relationships with customers, suppliers and business partners while balancing commercial, operational and marketing priorities.
Commercial Team Leader
Champion Helmets
Rotterdam
2013.01 - 2015.03
- Managed national and international customer sales communication and webshop operations.
- Wrote UX copy and persuasive product descriptions.
- Handled contact with suppliers.
- Coordinated online sales.
- Analyzed market trends and customer needs.
- Created persuasive, user-friendly copy for digital platforms.
- Improved the user experience (UX) across digital channels.
- Managed international customer communication.
- Supported customers throughout the buying process.
- Coordinated commercial campaigns.
- Managed online sales operations.
- Created product documentation and UX copy.
National Sales Manager
Dieteren Sport
Belgium
2009.03 - 2012.12
- Organized marketing events, promotional campaigns and customer experience events.
- Developed newsletters and promotional campaigns.
- Developed and executed marketing strategies.
- Analyzed market trends and customer behavior.
- Managed sales budgets and coordinated campaigns.
- Managed commercial activities for 50% of the Dutch market.
- Built long-term customer relationships.
- Analysed customer behaviour to improve commercial performance.
- Collaborated with internal and external stakeholders.
- Contract negotiations with buyers.
Opleidingen
Bachelor's Degree - International Business and Languages
Inholland University of Applied Sciences
Rotterdam 2001.01 - 2005.01
Vaardigheden
- Client Relationship Management
- Account Management
- Business Development
- Customer Needs Analysis
- Commercial Communication
- Analytical Thinking
- Problem Solving
- Quality Assurance
- Business Writing
- AI Prompting & Evaluation
- Copywriting
- Translation (Dutch ↔ English)
- UX Writing
- Microsoft Office
- Contract closing
Languages
Dutch
First language
English
Bijna eerstetaalniveau (C2)
Tijdlijn
Commercial & Marketing Lead
Helti Foods
2025.04 - Current
Freelance Commercial Communication Consultant
Self-employed
2025.01 - Current
Founder
Mr Salad
2015.04 - 2025.04
Commercial Team Leader
Champion Helmets
2013.01 - 2015.03
National Sales Manager
Dieteren Sport
2009.03 - 2012.12
Bachelor's Degree - International Business and Languages
Inholland University of Applied Sciences
2001.01 - 2005.01