Manik Sethi
Seasoned Marketing Leader
Amsterdam ,NH
Summary
Accomplished Senior Marketing Manager with 15+ years of experience leading marketing teams and driving go-to-market (GTM) strategies across APAC, EMEA, and the Americas. Skilled in category creation, market insights, and demand generation within EdTech and academic publishing environments. Proven track record in enhancing brand positioning and accelerating business growth through data-informed marketing solutions and strong leadership.
Overview
15
15
years of professional experience
1
1
Certificate
Work History
Senior Product Marketing Manager
Elsevier
10.2018 - Current
- Team Leadership: Managed a team of product marketers, driving GTM strategies for a SaaS product portfolio.
- Category Creation: Developed market positioning and value propositions, establishing product differentiation.
- Market Insights: Conducted competitive analysis and market research to inform strategic decisions.
- GTM Execution: Gathered insights from customers and stakeholders to shape product development and launch strategies.
- Sales Enablement: Created sales materials and product content to support lead generation and educate customers.
Category Marketing Manager
Wolters Kluwer
11.2017 - 09.2018
- Growth Acceleration: Drove growth in Tax & Accounting and Legal & Regulatory sectors through impactful initiatives.
- Campaign Execution: Managed product launches and demand generation, collaborating with digital agencies to enhance reach.
Regional Marketing Manager
Thomson Reuters
07.2015 - 11.2017
- Solution Promotion: Promoted technology solutions to corporate and government clients across South Asia.
- Market Research: Conducted market research to identify growth opportunities and optimize strategies.
Regional Marketing Manager
Elsevier
11.2010 - 06.2015
- Program Management: Managed marketing programs with government bodies and academic institutions.
- Content Development: Developed sales enablement content, supporting multimillion-dollar renewals.
Education
MBA - Marketing
Vinayak Mission University
04.2001 -
Bachelor of Arts -
University of Delhi
04.2001 -
Skills
SaaS Product Marketing
Go-to-Market (GTM) Strategy
Category Creation & Positioning
Market Insights & Research
Digital & In-Person Events
Demand Generation
Cross-Functional Collaboration
Content Development & Strategy
Certification
Scrum Master
Visa/Work Authorization Status
- Netherlands passport holder with unrestricted working rights in the European Union (EU) and European Economic Area (EEA).
Timeline
Senior Product Marketing Manager
Elsevier
10.2018 - Current
Category Marketing Manager
Wolters Kluwer
11.2017 - 09.2018
Regional Marketing Manager
Thomson Reuters
07.2015 - 11.2017
Regional Marketing Manager
Elsevier
11.2010 - 06.2015
MBA - Marketing
Vinayak Mission University
04.2001 -
Bachelor of Arts -
University of Delhi
04.2001 -