Mahi Gizem Kocak

Oversaw operations across 48 countries, managing a diverse team of 7 direct reports based in Panama, Ecuador, The Philippines, and The Netherlands.

Report directly to the Commercial Director, providing strategic insights and ensuring alignment with organizational objectives.

· Direct the delivery of key strategic objectives through the seamless execution of initiatives, maintaining alignment with overarching business goals.

· Own and implement the Healthcare Engagement Methodology, driving collaboration across cross-functional teams to achieve cohesive and efficient processes.

· Spearheaded Field Force Effectiveness programs, optimizing teams performance

· Design and execute Learning & Development initiatives for Field Force

· Develop and implement localized executional strategies by implementing continuous execution improvement programs

Led market entry and growth strategies across therapeutic areas, driving business expansion and market penetration in 48 countries for 4 main categories.

Reported to the Marketing Director.

· Directed the company’s growth strategies, formulating scalable approaches to product expansion across diverse markets and categories.

· Conducted opportunity mapping for therapeutic areas (TAs) within each category, identifying high-potential markets and prioritizing strategic initiatives for maximum impact.

· Developed a four-year strategic growth plan, prioritizing market opportunities based on their potential and alignment with business goals.

· Formulated and executed market entry strategies for high-priority countries and categories, driving successful market penetration.

Successfully launched 4 product categories across 9 markets, with clear, strategically-driven plans and a comprehensive two-year execution roadmap.

Directed the strategy and execution for Pead Allergy and Faltering Growthcategories in the Turkish market, reporting directly to the Head of Marketing and leading a team of 2 product managers.

· Introduced and established a Therapeutic Area Focus, a pioneering approach that enhanced market penetration and created a distinct competitive advantage, positioning the brand as the market leader.

· Revamped the communication strategy, shifting from a functional to an emotional communication strategy for the first time, fostering a deeper connection with consumers and elevating brand perception.

· Championed the implementation of multi-channel marketing initiatives, driving engagement and broadening the reach of brand messaging across diverse platforms.

· Developed and executed a regional strategy, tailoring actions to meet the unique needs and dynamics of each region, ensuring targeted and effective market engagement.

• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
• Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.

Achieved market leadership within 18 months, despite a highly competitive landscape, by executing innovative and impactful strategies.

Delivered consistent double-digit growth in a mature market, demonstrating a strong ability to drive sustained business performance and growth in established sectors.

Managed operations and strategic initiatives across the Israel, Pakistan, and Iran markets, driving growth and market development. Reported directly to Foreign Markets Director

• Designed and executed annual operational plans for existing product categories within these markets, ensuring alignment with business objectives and market dynamics.
• Led market research efforts to explore potential new product categories, including Oncology, Neurology, Pead Allergy, and Inborn Error of Metabolism, identifying opportunities for expansion and market entry.