Madalina Buzdugan
Amsterdam
Summary
I'm an experienced leader in sustainability, strategy and communication with 12 years of experience driving growth across start-up and scale-ups in 5 difference countries. I dub myself as a "fixer of things", I enjoy getting into the thick of business and figuring out ways to do more with less.
I have served in various positions as a kick-starter, most recently as the Director of Sustainability at EVBox. I set up comprehensive sustainability strategies, delivered corporate carbon footprints across all scopes and implement robust ESG frameworks, including EcoVadis certifications and SBTi targets. I'm experienced in go-to-market strategies, I've expanded businesses both in Europe and Asia and I'm great at bringing direction where chaos reigns.
Currently on a work break writing a non-fiction book about 10 global challenges for Millennials and Gen Zs, including climate change anxiety, racial & social justice or economic instability.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sustainability
EVBox
06.2022 - 12.2024
- Founded and led the company’s first sustainability department, reporting directly to the CEO
- Secured EcoVadis Gold Certification, aligning corporate policies with global sustainability frameworks
- Published the company’s first Impact Report based on the framework applied in the EcoVadis certification program
- Conducted multiple Life Cycle Assessments (LCAs) and Double Materiality Assessments, integrating these methodologies into business operations
- Led corporate carbon footprint assessments across Scope 1, 2 and 3 for 2022 and 2023, influencing sustainability compliance and stakeholder engagement
- Created and managed EVBox’s first ESG Committee (15+ people) to translate our readiness for CSRD and CSDDD
Strategy Business Partner
EVBox
02.2020 - 06.2022
- Spearheaded ESG strategy integration in preparation for the company’s IPO efforts
- Facilitated cross-functional collaborations, aligning EVBox’s corporate sustainability goals with industry leadership actions (such as co-founding ChargeUP Europe, the first EV organization at the time)
- Implemented and trained all departments on OKR methodology across the company, fostering a data-driven decision-making culture
Channel Marketing Manager
EVBox
12.2018 - 02.2020
- Led a global team to develop educational sustainability programs for 50+ partners
- Launched a localized e-learning platform, fostering knowledge-sharing across 10+ markets
- Managed large-scale automotive program with Groupe PSA and FCA (now Stellantis) including marketing campaigns and localization of all deliverables in 20+ languages
Partnerships & Strategic Projects Manager
EVBox
12.2017 - 11.2018
- Built partnerships with international NGOs, research EV institutions, and EV leaders to advance sustainability initiatives within the industry
- Designed and facilitated EV interdisciplinary workshops, engaging energy and decarbonization stakeholders in climate discussions
Head of Business Expansion
Withlocals
04.2014 - 03.2017
- Expanded operations into 10+ European and Asian markets, leveraging approximately 300 strategic partnerships with local business and small local partners over the course of 3 years
- Managed PR and stakeholder engagement strategies, securing features in TechCrunch, De Telegraaf, and The Washington Post
- Staffed and managed around 50% of my colleagues across multiple nationalities and cultures
Communications Manager
Global Talent Week
08.2013 - 01.2015
- Coordinated a team of 40+ volunteers over the course of 7 months
- Digitalized the communication and PR strategy, including media relations and social media, achieving 25% increase in news articles and PR mentions compared to previous edition
- Organized the first Talent Week Award edition which highlighted 10 profiles to the business community in Oslo, managing 1500+ sign-ups and implementing an online voting system
Communication Freelancer
09.2010 - 06.2013
- Social Media Manager at INNERPRIDE Brand Agency - Increased the social media following on FB and Instagram by 150%, focusing on a mix of early influencer marketing and guerrilla marketing
- PR Manager at Teo's Cafe - Built their online presence from scratch, launched a communication strategy with focus on brand building and local partnerships
- PR Manager at MAVIOV - Increased their Facebook community following and engagement by 120%, rebranded the website and tone of voice
- Communication Responsible at Arhipelago - Implemented the PR and communication strategy for the first 3 regional and national conferences in Romania aimed at freelancers
- PR Officer AIESEC Romania - As a volunteer for 3+ years in AIESEC I delivered 10+ PR campaigns, placed 50+ media presences, delivered 100+ trainings at local, regional and national conferences
Education
Master’s in Public Relations & Advertising -
University "Alexandru Ioan Cuza,"
01.2013
BA in Communication and Public Relations - undefined
University “Alexandru Ioan Cuza”
01.2011
Skills
- Sustainability Strategy & Programme Development
- Stakeholder Engagement & Partnership Management
- Climate Research Translation & Policy Influence
- Project Management & Execution
- ESG Data Analysis & Reporting
- Carbon Footprint & LCA Methodologies
- Interdisciplinary Workshop Facilitation
Certification
Sustainability & Circular Economy Certification from University of Colorado Boulder and Siemens (2024)
- Applied principles of circular economy and sustainability research to corporate and policy frameworks.
Design thinking from Growth Tribe (2022)
- Learned how to use design thinking principles in product development to meet customer needs and ensure environmental standards
Timeline
Director of Sustainability
EVBox
06.2022 - 12.2024
Strategy Business Partner
EVBox
02.2020 - 06.2022
Channel Marketing Manager
EVBox
12.2018 - 02.2020
Partnerships & Strategic Projects Manager
EVBox
12.2017 - 11.2018
Head of Business Expansion
Withlocals
04.2014 - 03.2017
Communications Manager
Global Talent Week
08.2013 - 01.2015
Communication Freelancer
09.2010 - 06.2013
BA in Communication and Public Relations - undefined
University “Alexandru Ioan Cuza”
Master’s in Public Relations & Advertising -
University "Alexandru Ioan Cuza,"
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